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• Financing
• Entrepreneur Training
• Workforce training
• Municipal, township, borough &
state officials
• Governor’s Action Team
• Local utility providers
• Business to business introductions
& referrals
• New market expansions
• Best manufacturing processes &
practices
• Innovation experts
• Exporting
• Succession Planning
4
GREP: Committed to Berks County
Companies – providing connections to:
• Maidencreek Township
– Excelsior Blower
• Muhlenberg Township
– EthoSource
– Fidelity Technologies
– Great Grow
– National Brokers of America
• Exeter Township
– Birdsboro Kosher Farms
– Visionary Insurance Partners
• Wyomissing
– SG America
– Longhorn Steakhouse
• Maxatawny Township
– Saucony Creek Brewing
5
GREP: 2013 Highlights
• City of Reading
– Bills Khakis
– Einstein Analytics
– Isolator Fitness
– Metals Your Way
– Prizer Painter (BlueStar)
• Cumru Township
– Reitnouer, Inc.
17 new and expanding companies!
Fish where the fish are.
Site selectors and businesses will go straight to
GreaterReadingSites.com.
Brokers can profit from:
• Free marketing
• Increased traffic
• Direct, qualified leads
• Expanded lead generation
Nearly all businesses and site selectors use
the Internet to make location decisions
• 98% of corporate real estate professionals & site
selectors use the Internet for researching site location
decisions
• Site selection research by non-consultants is performed
after business hours & weekends
Sources in Order: Economic Development Marketing: Present & Future; Dennis Donovan, Wadley-Donovan, UEDA Annual Conf. SF.
©GIS Planning Inc. 2012
24% 33%
48% 51%
53% 55%
60% 60%
67% 67%
70% 73% 74%
77% 80% 81%
83% 83% 85% 86%
90% 91% 91%
User-generated content (blogs, forums)
Transactions (business licenses, permit applications, etc.)
Business list
Social media integration
Hyperlinks to other organizations
Employment training programs
Business assistance services/how to start a business
Major employers
Staff directory and contact information (phone, fax,…
Maps
Demographic reports
Land/sites and buildings inventory
Most important features for economic
development websites
Source: National Survey of Economic Developers and Site Selection Professionals by Ubalde & Simundza. 2011.
• Free Marketing
• Direct Leads
• Qualified Leads
• Money in Pocket
©GIS Planning Inc. 2012
What GreaterReadingSites.com
means for real estate professionals
Qualified Leads: If they contact you they
have already done their homework
and know that you have
something they want.
©GIS Planning Inc. 2012
What GreaterReadingSites.com
means for real estate professionals
Business
Intelligence:
Access to
high-quality
demographic, market
& business analysis
(for free).
©GIS Planning Inc. 2012
What GreaterReadingSites.com
means for real estate professionals
©GIS Planning Inc. 2012
GreaterReadingSites.com speeds up,
simplifies and expands the process of
generating leads and gathering information
All pros, no cons
• Simple and fast to add listings
• Substantially increase traffic
• Free marketing
• Access to informed, motivated prospects
• Qualified leads
• Strengthen rapport with your community
How We Can Work Together
• Assistance with prospect and company visits
– GREP rolls out the red carpet to Berks County
• Customized demographics and workforce reports
• Connectivity to ED resources and community leaders
18
Contact us, we are here to help!
Pamela Shupp, AICP, CEcD
Vice President
(610) 376.4237
19
Connect with Us!
20
Facebook.com/GreaterReadingEconomicPartnership
Company Page: Greater Reading Economic Partnership
www.linkedin.com/in/pamelashupp
@GreaterReading
#GREP2014
#GreaterReading
GreaterReading.com
Pamela Shupp, AICP, CEcD, Vice President
201 Penn St. Suite 502, Reading, PA 19601
(610) 376.4237
Thank you.
Let’s continue working together to
be something greater.