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#Glassdoor
10 FREE STEPS
TO IMPROVE YOUR EMPLOYER BRAND
#Glassdoor
Webinar Tips for Attendees
• You can connect to audio using your
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• Or, you may select “Use Telephone”
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#Glassdoor
Featured Speaker
Alicia GaribaldiSenior Content Marketing Manager at Glassdoor and
Author of Employer Branding for Dummies®, Glassdoor Special Edition
#Glassdoor
Respond to Reviews1
#Glassdoor
Respond to ReviewsStep 1
Join the conversation
Compliment the good and
appreciate the bad
Show candidates that you value
and are receptive to employee
feedback
#Glassdoor
Get Social2
#Glassdoor
Get SocialStep 2
Create a presence on social
Highlight company awards,
holidays and milestones
Encourage your employees
to have a voice and use
searchable hashtags
#Glassdoor
Utilize Photos and Videos3
#Glassdoor
Utilize Photos and VideosStep 3
Encourage viral photos and
videos in all departments
Show the real “you” on a career
blog or through social posts
Let employees be who they are
#Glassdoor
Treat Every Candidate Like
a Customer4
#Glassdoor
Treat Every Candidate Like a CustomerStep 4
Audit interview reviews
Always close the loop with
candidates
Respond to interview reviews
#Glassdoor
Get Involved in the Community5
#Glassdoor
Get Involved in the CommunityStep 5
Get your employees involved
in the community
Build CSR programs
Post a calendar to promote
company involvement
#Glassdoor
Ask for Feedback6
#Glassdoor
Ask for FeedbackStep 6
Don’t wait until review cycles
to ask for feedback
Encourage constant feedback
Take the good with the bad
#Glassdoor
Adapt Based on Feedback7
#Glassdoor
Adapt Based on FeedbackStep 7
Employer branding is not
set it and forget it
Test messaging and get
employee buy-in
Create work hours that cater to
your evolving work environment
#Glassdoor
Reinforce Your Core Values8
#Glassdoor
Reinforce Your Core ValuesStep 8
Include in your EVP
Create a sense of purpose for
employees
Empower employees to be an
active part
#Glassdoor
Encourage Employees to Become
Brand Ambassadors9
#Glassdoor
Encourage Employees to Become
Brand Ambassadors
Step 9
Encourage employees to
wear company gear
Involve employees in the
hiring process
Utilize referral programs
#Glassdoor
Celebrate Company and
Team Wins10
#Glassdoor
Celebrate Company and Team WinsStep 10
Celebrate your wins and
company holidays
Plan activities outside of work
Keep your employees healthy
and happy
#Glassdoor
Pro Tip
Download Employer
Branding for Dummies
to help you with your
strategy!
#Glassdoor
