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7 Ideas to Develop New Pockets of Talent,
| Tuesday, October 29th
FAST!
Geoff PetersonRecruiting Leader, Blogger, Author
I�ve Been in Good ompany…
I’ve Been in Good C ompany...
Manager, Sourcing & Recruiting Operations
Today’s IdeasFacebook Pages
Mobile TechnologiesSearch LibraryEmailOpen WebSourcing Tools
Facebook Search
Idea #1: Facebook Pages
Idea #1: Facebook PagesC over P hoto851 x 315
Bottom 1/3 Cal l to Action
Prof ile P hoto180 x 180
Idea #1: Facebook Pages
App Boxes111 x 74
Cal l to Action Link
Keep to 3 if Possible
Idea #1: Facebook Pages
DevelopAsset Library
Test for Mobile, Largest % Traffic
Engage Like a Marketer
Idea #2: Facebook Search
Idea #2: Facebook Search
Especial ly Good for Healthcare
40-50% of Facebook Indexed
Message Through Facebook
Idea #2: Facebook Search
Attract Talent Through Ads, 400+ Likes
Idea #2: Facebook Search
Attract Talent Through
C ontests andPromotions
Idea #3: Mobile Technologies
Idea #3: Mobile Technologies
Responsive Design
Fits Any Size Screen
Idea #3: Mobile Technologies
Email Designed for Mobile
Text Message Campaigns
Idea #4: Email
Idea #4: Email
Change C ontent Frequently
Actionable Offers, Like a
Marketer
Track Everything with Bitly
Idea #5: Open Web
Idea #5: Open Web
CRM for the Open Web
Recruiting Workf low
Profiles Pul led from GitHub,
Stack Overf low and 30+ Sites
Idea #5: Open WebSkil ls BasedRecruiting
Pul ls Back Multiple Web
Prof iles
Idea #5: Open Web
Gild Remarkable Hire
Entelo
Idea #6: Search Library
Idea #6: Search Library
Add P lug-Ins to Peel Back
Talent
Variety of Engines to Use, Each Different
Idea #6: Search Library
Build a Search String Library
to Resuse
Idea #7: Sourcing Tools
Idea #7: Sourcing Tools
Create C olumns Searching for
Talent
Automate Tweets for Campaigns
Add Facebook and LinkedIn
Groups
News Feed on Latest Trends
Idea #7: Sourcing Tools
Create Internal Social Network,
Referral Program
Idea #7: Sourcing Tools
Eclipse, Most Powerful Tool Ever Used
Idea #7: Sourcing Tools
Feed ly, Create Feeds of Sources
and Candidates
Idea #7: Sourcing Tools
Build “Personal ” Email
Template Library
CRM for Talent, Customize Through App Marketplace
Q&A
C onnect With Me
Geoff PetersonManager, Sourcing &Recruiting OperationsTriNet
(724)934-5947 - Direct(443)994-9900 - Mobile
www.trinet.comwww.geoffpeterson.comgeoff.peterson@trinet.comwww.linkedin.com/in/geoffpetersonhttp://twitter.com/geoffpeterson www.facebook.com/geoffpeterson
