CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

A MID-MORNING REMINDER .

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

The rigorously-researched employment reality for all your employee segments. Measured internally - and tested externally amongst mirror candidate communities, for perceptions and disconnects. Developed and evidenced through internal and external testing to identify a robust platform built upon the essence of your employment value proposition.

EMPLOYER BRAND:

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

It takes Corporate Commitment

It takes Time (4 months +)

It take Budget

And it takes That Moment

EMPLOYER BRAND:

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

If you dont have those, you still have the means to evolve, develop and even change perception of you as an employer, in a planned, consistent - and creative way.

EMPLOYER BRAND:

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

You can achieve that by:

Creating a Narrative

Making your People your Proposition

Stretching your existing Brand Architecture

Keeping it Authentic

EMPLOYER BRAND:

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

First and foremost its about fit think Employer Experience before the Candidate Experience

Let the candidate see themselves in your organisation with their future colleagues

Build it on Personal/Behavioural Imperatives

YOUR PEOPLE AS YOUR PROPOSITION

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

Whats your Story? Change or Certainty? Mission or Vision? Today or Tomorrow?

Build it on Personal Imperatives; Validate it against your Values

Balance Challenge (what youll do) with Opportunity (what we offer you)

Whats your Tone of Voice? Corporate or Colloquial? Heart or Head? Dramatic, Understated or Matter-of-Fact?

CREATE YOUR NARRATIVE

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

Explore the boundaries of your Corporate Guidelines vocabulary, fonts, imagery

Use your secondary palette to the full

Add original and contemporary photography and video at every opportunity

USING YOUR BRAND ARCHITECTURE

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

Being Authentic is Telling It Like It Is

Deal in Real facts and figures as well as hopes and ambitions

And if you can, Show dont Tell .

BEING AUTHENTIC

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

A CASE STUDY

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

AdminRe. Part of SwissRe, with its own evolving identity.

The UKs leading closed-book insurance consolidator net worth 2bn+

Growing by continual acquisition of insurance and pension policies and the teams who administer them. Last week it was announced that Admin Re. was acquiring Guardian Financial Services for 1.6 billion .

Offices in City of London (The Gherkin) Hitchin, Norwich & Telford.

Skillsets include Actuarial, Change Management, Customer Service, IT, Risk.

Constant ... continual ... change ...

ADMIN RE.

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

AdminRes Personal Imperatives are grouped into three clusters:

Drive the business

Show true teamwork

Take personal accountability

These clusters contain a total of eight Personal Imperatives covering the principles of behaviour that support Admin Res strategy and underpin personal progression and success at Admin Re.

BUILDING ON VALUES AND PERSONAL/BEHAVIOURAL IMPERATIVES

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

These Personal Imperatives are:

Exercise Business Judgement Balance long-term goals with short-term, pragmatic business needs.

Focus on the Customer Make it easy for customers to deal with you.

Deliver Sustainable Performance Balance high standards with pragmatism.

Inspire and Engage Give frequent, honest, fair, clear and constructive feedback to colleagues and stakeholders at all levels.

Collaborate Question, persuade and maintain dialogue at all levels, inside and outside AdminRe.

Improve Continually Continually seek improvement and challenge the status quo.

Stand for Integrity Address problems truthfully and constructively, challenge what lacks integrity and support others who do the same.

Navigate Ambiguity Keep moving forward despite uncertainty.

BUILDING ON VALUES AND PERSONAL/BEHAVIOURAL IMPERATIVES

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

CREATING THE NARRATIVE

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

Making use of the secondary colour

palette

STRETCHING THE BRAND ARCHITECTURE

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

Adapting the photography style for

recruitment

STRETCHING THE BRAND ARCHITECTURE

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

Being Authentic: Telling it like it is, balancing Must Haves with Can Expects, blending Opportunities with Challenge

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

How to change perceptions of you as an employer, without going through a change of employer brand:

Create your Narrative

Making your People your Proposition

Stretching your existing Brand Architecture

Keeping it Authentic

BUILDING ON VALUES AND PERSONAL/BEHAVIOURAL IMPERATIVES

CHANGING YOUR PERCEPTION AS AN EMPLOYER WITHOUT CHANGING YOUR EMPLOYER BRAND

THANK YOU

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