Upload
garagerasmus-foundation
View
135
Download
0
Embed Size (px)
Citation preview
A growing and united Europe, an explosion of connections in every direction.
Our Europe is a land of opportunities.
From the Appeal of garagErasmus to the Erasmus Generation European Parliament, 5 November 2012
2"
3"
The Erasmus Programme: the largest student exchange program in the World
• Over 3 million people have been experiencing Erasmus since 1989
• They will be 5 million in 2020
• 1.300 Universities and other actors are involved
• 14.7 billion euro to be invested from 2014 to 2020 (40% increase)
• From 2014, Erasmus is moving mobile people from all over the world to Europe and viceversa
The Erasmus Generation: talents with high potential
The Erasmus Impact Study has demonstrated that graduates who experienced Erasmus have the skills most sought-after in talents by recruiters and employers:
4"
Source: European Commission, 2014, Erasmus Impact Study
Download the complete study Erasmus Impact study of the European Commission here: http://bit.ly/1BpKj8j
Problem solving, self confidence
Open-mindedness, curiosity and adaptability to different cultures
Sense of initiative and entrepreneurship
Languages and international mind-set
The Erasmus Generation: talents with high potential
5"
Source: European Commission, 2014, Erasmus Impact Study
6"
The Erasmus Generation: talents with high potential
Source: European Commission, 2014, Erasmus Impact Study
We want to bring together and empower over 3 million people of
the Erasmus Generation to boost talent mobility and the circulation of ideas in Europe.
7"
“…the impact of talent mobility can be seen in a growing number of activities across the entire economic spectrum… all have the
potential to fuel economic performance while enhancing workers’ lives”
World Economic Forum, Talent Mobility Report, 2012
12"
An “international-native” community where mobile talents meet recruiters, partners, and investors
13"
I’m Greek but I like to live abroad. After
my Erasmus in Stockholm, I dream
of finding a job there!
I have to recruit 30 new consultants for the Swedish office of
my company. 3 people should be able to speak Greek
because of our clients.
I have a business idea. I’m searching for an investor in
Europe to fund my new company!
I’m searching for new start-ups to
fund all over Europe.
14"
TALENTS • Publish their CVs visible
for companies • Participation in
discussion/work groups • Job applications • Mentoring
EMPLOYERS • Job posts and
recruitment • Talents engagement
and employer branding • Candidates profiling
15"
STARTUPPERS • Sharing business ideas • Calls to join the team • Participation in pitches • Crowdsourcing • Mentoring
INVESTORS • Start-up search • International networking
among investors and business angels
• Special events and calls for open innovation
How does it work?
16"
STARTUP"
MEETUPS matching
Business
Local"
Mobile talents
ERA
SMU
S G
ENER
ATIO
N
(5 m
illio
n in
20
20)
DIGITAL PLATFORM
CH
ECK
-IN
EU
RO
PE
SOC
IAL
NET
WO
RK
Global Local
Digital Events
Online recruitment
Online business
networking
Check-in Europe
at City X Airport
Check-in Europe at City Y Airport
Check-in Europe
at City Z Airport
Check-in Europe the professional social network of the Erasmus Generation
Reuniting the Erasmus Generation
For the first time in 25 years, all 3 million Erasmus alumni will will be able to reconnect with each other in a social network, sharing similar study and life experiences or professional backgrounds. Registration will be open for alumni of all similar exchange programmes, not only for former Erasmus.
Once Erasmus, forever Erasmus: expanding on belonging Erasmus changed the lives of millions of people. We will leverage this strong and widespread sense of belonging among the Erasmus alumni to create a digital community. This will inspire our editorial activities (focusing on topics such as international business, personal development, opportunities in various cities, etc.) to attract new members, engage the community and increase the platform’s traffic.
17"
An international platform to match talents with businesses
Check-in Europe will be a huge marketplace in Europe with CVs and profiles of all registered users available for companies and recruiters. Across Europe, talents, entrepreneurs, investors, business angels, and startuppers will have the opportunity to identify potential partners and new business opportunities, as well as contacts for their activities in specific cities and local areas of interest.
A powerful engine with 1 million users to organize local events The platform will be a very useful tool for the local associations of the Foundation (gE4Cities) to discuss relevant topics, match local talents, and invite to their events people potentially interested in professional skills, working in their city, establishing a start-up, etc.
online
Check-in Europe Events for the Erasmus Generation at international airports
18"
Meetups
All Europe in your city: a powerful local marketing tool Cities all over the world are facing a new challenge for their economic development: attracting talents. The Check-in Europe Meet-ups will be a great opportunity to attract talents from all Europe and discuss topics of strategic importance for companies, the business community, and the institutions of the host city.
From job to business pitches: every Meet-up has a different format
The Meet-ups will vary depending on the topic and the goal of the event: job fairs, pitches, open innovation projects, general orientation and much more. They will however share a common preparation process under the coordination of the garagErasmus headquarters: from the topics to promotion inside and outside the community and to the organization and follow up.
Every Meet-up will have the city administration on board The event will be organized by the gE4s (local associations of garagErasmus) in partnership with the host city’s administration, a garagErasmus Foundation Member (the first members in 2014: Lisbon, Tours, Pisa). The active support of the city enables the gE4 to identify the most relevant Meet-up topic (such as: tourism, digital and innovation, etc), to find sponsors and technical partners and to engage the local business community in the event.
Airports, the best places where the Erasmus Generation can meet up Airports are the only places where people can go to and come back from all over Europe on the same day. Personal interviews with various recruiters, pitching to an investors’ panel, meeting potential partners: the Erasmus Generation is mobile and ready to take the opportunities that a city can offer them.
19"
Example: Katherine and Alexandra
Alexandra, 25, Greek, Erasmus in Stockholm, graduated in Business Administration. She speaks Greek, English and Swedish.
She would like to come back to Sweden to work. For this, she publishes her CV on Check-in Europe through her Linkedin profile.
She takes part in the Stockholm group, where she gets information about working in the city and connects with new contacts.
She applies for three vacancies posted by different companies (1 local company and 2 international companies operating in Sweden).
After two interviews, Alexandra is hired by Katherine for the office in Stockholm.
Katherine, 38, is the talent sourcing director of an important consultancy firm in the UK.
She is searching for new graduates for different offices in Europe, particularly the ones in Berlin, London and Stockholm.
She gets access to Check-in Europe, publishes several job posts, and holds a webinar to promote her company.
She receives applications from 22 countries, all people have a relevant background, not the least because they lived in the target countries.
She plans several Skype interviews with the candidates and eventually hires 40 people. Among them: Alexandra.
Katherine, recruiter Alexandra, candidate
20"
Francesco and Bálint
Bálint, 25, Hungarian, former Erasmus in Lisbon, graduate in Informatics. He speaks Hungarian, Spanish, Portuguese and English.
He developed the prototype of a mobile app. He’s searching for a team and an investor to fund his project.
After registering in Check-in Europe and to the Lisbon group, he discovers the next Meet-up organized by gE4Lisbon.
During the Meet-up, Bálint explains his project to 3 potential partners and they decide to join his team.
Furthermore, during the event Bálint pitches his project to Francesco and he gets a seed fund to start up his company in Lisbon.
Francesco, 45, Italian, is a business angel from Milan. He is funding several start-ups in Italy, where he manages an incubator.
He is wants to expand his portfolio internationally, searching for new talents.
He is invited to take part in a Check-in Europe event in Lisbon to attend 10 pitches from start-ups coming from all Europe.
Francesco decides to participate in the Meet-up together with 7 other investors at Lisbon airport.
After the pitch, Francesco has a detailed look at Bálint’s project and decides to fund it for the development of a beta version.
Francesco, investor Bálint, startupper
21"
Other possible areas of use
Local and territorial marketing ● Local policy makers (city administration, local business organizations, etc) will be able to
use Check-in Europe as extraordinary place to internationally promote territorial development programs and attract talents from all Europe
● Using the online/offline platform, they will be able to launch special calls, invite specific groups of young international talents to events, webinars, etc., also in partnership with the other members of the garagErasmus Alliance (institutions, private companies, universities)
Open innovation projects (The Erasmus Generation advises…) ● As a great pool of talents, private and public entities will be able to launch open
innovation projects, both online and offline (such as Hackatons, crowdsourcing,…)
● Following a call for a specific topic, the community will be engaged to “advise” and collaborate with the organizer to solve a problem or develop new approaches
● Example: A two-day Hackaton in Pisa – “Envisioning New Ways for Innovation in Tourism in Tuscany”, organized by the local business associations, the regional administration and the local gE4Pisa. 100 business administration graduates, former Erasmus in Tuscany’s Universities, are invited to discuss and prepare 10 innovative ideas for the development of tourism in Tuscany. The winners are hired by the panel of the invited companies.
22"
The digital platform’s specific focus
International experience • The profile will highlight the places where the
user used to study (special highlight and automatic recognition of international student exchange programs around the world)
Mobility readiness • The cities/countries
where the person would like to work
Languages • Showcasing language
skills and certificates obtained
Editorial and sharing features • Blogging & company pages • Editorial sections • Project sharing and
collaboration
Advanced search & analytics • Pre-settings e.g.: How many people studied in a given country?
How many people are ready to come to work in a given city? Who studied what or who graduated from a given university?
• Reports for premium clients on community activities (for example: my company page data, group data, etc.)
The users’ experience of the platform will be focused on several specific features to facilitate international matching both for jobs and businesses:
Main features
CVs:"direct"entry"or"import"from"Linkedin"
Social"linking/following"with"people"and"companies"
Smart"tagging"per"interests,"skills,"languages,"Erasmus"experience"etc"
Advanced"search"and"suggested"matching"among"all"users"
Social"media"integraKon"
CityLbased"grouping"and"filtering"
Job"posKng"and"promoKon"
Event"management"and"promoKon"
Editorial"and"blogging"features"
Backend"management"and"user"data"reporKng"(for"recruiters"and"the"FoundaKon)"
23"
MEMBERS ORGANIZATIONS
24"
Assets
THE PROFILES OF ALL ERASMUS STUDENTS (250,000 PER YEAR) • Thanks to an agreement with the European Commission, the garagErasmus Foundation
will be authorized to invite to Check-in Europe all higher education students in the Erasmus+ Programme
• We estimate to reach 1 million members in our community by 2017
THE STRENGTH OF THE ERASMUS BRAND • Erasmus is a life-changing experience. There is a very strong sense of belonging among
most Erasmus alumni, which facilitates recognition, networking, and participating in the community
• The high visibility and good reputation of the programme: 33 active countries, over 3 million people (and their families), over 1000 European Universities and Cities all over Europe, thousands of companies engaged in Erasmus placements, etc.
THE PRIVATE-PUBLIC ALLIANCE • A quickly growing community of European cities and institutions supporting the
Foundation’s activities • A large network of European Universities which form partnerships for employer
branding, start-ups and innovation initiatives at international level
25"
Target groups
Companies and recruiters: • HR"managers"of"private"companies"• RecruiKng"and"employer"branding"consultancy"firms"
Innovation and start-up players • Incubators"and"innovaKon"hubs"• Business"angels"and"investorLrelated"associaKons"
International business players • Companies"acKve"in"tourism,"import/export,"etc."• Enterprise"associaKons"for"internaKonalisaKon"
City authorities • Offices"and"agencies"for"investment"a[racKon"• Offices"for"InnovaKon"and"jobs"
Universities • InternaKonal"offices"• Alumni"and"career"services"
26"
Targets by 2017
1"million"online"members"
200"MeetLups"in"50"European"ciKes"
40,000"parKcipants"at"recruitment"and"startLup"events"
1"million"euro"revenue"through"online"acKviKes"
28"
Identity Card
PARTNERS
An advisory board of prominent personalities from business, education
The Erasmus Generation (over 3 million people)
European Commission, National Erasmus Agencies
European Foundation under Italian law
Pisa, International Airport & Brussels, Rond-Point Schuman
5
BIRTH DATE
OFFICES
STATUS
BOARD MEMBERS
ADVISORY COUNCIL
ASSET
4 October 2012
gE4Athens, gE4Lisbon, gE4Prague, gE4Istanbul gE4Tours LOCAL ASSOCIATIONS
and innovation field
A private-public Alliance to mobilise talents and business ideas in Europe FOUNDATION MEMBERS
ESAA garagErasmus is co-founder of the European Student Alumni Association
31"
The High Level Council
Hywel Ceri Jones Founder of the Erasmus Programme at the European Commission
Maurits van Rooijen Council’s President Rector and CEO of the London School of Business and Finance
Laura Howard, president of the European Association for International Education (EAIE)
Richard Hudson, CEO & Editor Science|Business (former Managing Editor of the Wall Journal Europe)
Chantal Gaemperle Group EVP Human Resources & Synergies, LVMH
Jan Muehlfeit Ret. Chairman Europe, Microsoft Corporation
Alf Rehn Chair of Management and Organization at Åbo Akademi University (Finland)
Joseph H.H. Weiler president of the European University Institute (EUI)
The local footprint: the gE4Cities Programme
32"
In 2014, garagErasmus launched gE4Cities, a programme to establish local chapters in many European cities, promoting the Foundation's activities and organizing networking opportunities and Meet-ups for former Erasmus. Watch the presentation video here
50 gE4s to be started by 2017!