Upload
glassdoor
View
668
Download
0
Embed Size (px)
Citation preview
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Client Training
How to Use Glassdoor to Prep for Your Q1 2016 Hiring
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Webinar Tips for Attendees
• You can connect to audio using your computer’s microphone and speakers.
• Or, you may select “Use Telephone” after joining the Webinar.
• All lines will be muted to avoid background noise.
• You can ask questions at any time by typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Featured Speaker
Kelly PayneDirector of Client Services at Glassdoor
[email protected]@kelly_payne22
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
#GDChat
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Agenda
• Who’s On Glassdoor
• Preparing an International Recruiting Strategy
• Ways to Highlight Your Brand
• Making the Most of Employer Center Data
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Who’s on Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Our Audience Is Diverse and Informed
Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures
Female Millennials
College Educated
Diverse Ethnicity
52%
49%
48%
37%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Source: Glassdoor U.S. Site survey, October 2014
4 in 5 usersare either actively looking for jobs or
open to better opportunities
86%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Our SolutionsJob Advertising
Display Advertising
• Increase Brand Awareness
• Target Candidates Researching Competitor Profiles
• Diversity & Inclusion Campaigns
• Share Your Story
• Eliminate Competitors’ Jobs
• Feature Your Open Positions
• Source Quality Applicants
• Demographic Targeting
• Recruit across channels and devices
• Track overall brand awareness
• Analyze employee sentiment
• Benchmark against competitors
Analytics
Enhanced Profile
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Preparing an International Recruiting Strategy
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Preparing an International Recruiting Strategy
• Identify the voice/brand of each country office
• What makes each one different from the next?
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Preparing an International Recruiting Strategy: Localized Enhanced Profiles
Tailor content to reflect your company’s presence in other countries
• Work environment• Culture • Benefits• Mission & values
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Preparing an International Recruiting Strategy: Localized Enhanced Profiles
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Preparing an International Recruiting Strategy
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Ways to Highlight Your Brand
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Ways to Highlight Your Brand: Homepage Highlight
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Ways to Highlight Your Brand: Homepage Highlight
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Ways to Highlight Your Brand: Refresh Content
• Revamp company description
• Add relevant photos & videos
• Communicate what you’re looking for
• We’re here to help
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Making the Most of Employer Center Data
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Understand your brand as you head into 2016
Employer Center Data: The Big Picture
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Accessing YourEmployer Center
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Accessing Your Employer Center
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Employer Center Data: Profile Traffic
• Track peaks and valleys
• Gauge brand awareness
• Compare against • Last year• Career site traffic• Other channels
you’re spending with• Set goals
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Employer Center Data: Rating and Interview Trends
• Track evolution of ratings over time
• Pinpoint trends
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Employer Center Data: Competitor Comparison Report
• Benchmark against competitors
• Create action items to stay ahead of the curve
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Employer Center Data: Key Words
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Questions?Kelly Payne
[email protected]@kelly_payne22