Colleague should every recruitment business be a digital marketing agency

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Should every recruitment business be a

digital marketing agency?

MARA Special5th November 2014

#RecHangout is supported by:


Hangout Participants

Steve Ward

Owner - CloudNine Social

Media and Digital Talent

Alan Whitford

Recruitment Strategist

Abtech + RCEURO

Louise Triance

Community Owner

UK Recruiter

Louis Welcomme

CRM Comms Manager

Colleague Software

Rob Forsyth

Agency Owner

Ascent Solutions

Simon Lewis

Job Board Co-Founder

OnlyMarketingJobs.com

James Eppinger

Agency Founder

Connect Digital Group


“There needs to be balance... In digital

recruitment you need consultants that can

engage candidates on the phone, meet

them face to face... and ultimately get to

know those people as individuals.”

Rob Forsyth

Agency Owner

Ascent Solutions


“Ultimately our business is about placing

people... and we‘re not going to do this via a

automated marketing system.”

Rob Forsyth

Agency Owner

Ascent Solutions


“Every recruitment business should have a

solid and active website... the big bit is do

we become creative and social entities as

recruitment agencies?”

Steve Ward

Owner

CloudNine Social Media and Digital Talent


“There is no point trying to be a digital

recruitment agency if you have the wrong

candidate and client audience.”

Steve Ward

Owner



“The difficulty is that recruitment agencies

are still driven by sales calls… We’ve got

this rich blend of opportunities to

communicate with people on so many levels

– absolutely take this opportunity.”

Steve Ward

Owner



“Do people really want to have a

conversation with a consultant on their

phones and tablets? Your brand needs to be

visible at just at the point the candidate is

looking for a job – this takes a lot of market

research.”

Rob Forsyth

Agency Owner

Ascent Solutions


“All the noise, all the blogging, all the

engagement, all the social activity that some

recruitment consultants do… I don’t know if

it’s all necessary. It’s time consuming and

very easy to do it badly.”

Rob Forsyth

Agency Owner

Ascent Solutions


“We need to distinguish between marketing

to your candidates and marketing to your

clients… Recruitment agencies can do PR

around their clients focusing on areas of

growth. We use this market knowledge to

make clients more attractive to candidates.”

James Eppinger

Agency Owner

Connect Digital Group


‘Unless recruitment agencies start thinking

like digital agencies next year will be the last

year of their existence….’

“Although an exaggeration there is an

element of truth to this.”

Simon Lewis

Job Board Founder



“People are starting to see savvy recruiters

as the best route in to their ultimate job.

Hiring clients are spending more on their

employer branding strategies… this means

recruiters have to adapt and do things

differently.”

Simon Lewis

Job Board Founder



“Retained assignments are the way forward.

These need to encompass a marketing

strategy.”

Simon Lewis

Job Board Founder



“People want to relate to people like them.

When dealing with people in all walks of life

you have to find a way of meeting them on

the level. The kind and style of the recruiter

needs to change. You need people who can

connect with and understands candidates.”

Steve Ward

Owner



“The only people that carry a brand are

great people – who have the freedom to

connect, use their personality, be real

people, and the brand will follow.”

Steve Ward

Owner



“Should we empower consultants to build

their personal brand? The challenge is

defining what makes a good recruitment

consultant and the key thing is trust.”

Rob Forsyth

Agency Owner

Ascent Solutions


“Candidates need to feel they can trust their

consultants – you need to be able to listen,

to consult, you need to understand that

candidate, and you need to know what

you’re talking about.”

Rob Forsyth

Agency Owner

Ascent Solutions


“The agency would be better off employing

an actual marketer and adopt a lead

generation strategy that feeds to

consultants. The consultants should make

the first point of contact, listen to the

candidates and go and make placements.”

Rob Forsyth

Agency Owner

Ascent Solutions


“Sales is different these days, it’s not just

about smashing phones. We’ve got a couple

of guys who write and talk about pieces of

interest in the industry to clients - not just

about whether their clients have a job they

can work on. The traction is amazing”

Simon Lewis

Job Board Founder



“You’ve got to do marketing well. This is my

concern with pushing a skill set which is not

within a recruiter’s natural remit… My issue

is that I’ve seen that fail in a sense they

have a few bad months and they blame the

social media manager.”

Steve Ward

Owner



“If you can get it right, and you choose the

right people to do it, the impact generates

referral and recommendation – the more you

do that makes people go wow, the more

your business generates advocacy and

greater candidate loyalty.”

Steve Ward

Owner



@BroadbeanEMEA

Best of the #rechangout and Q+A Buzz

Kim Goddard

If you understand your core focus then you'll

be able to understand how much digital

marketing you really need. #RecHangout.

Sales is different these days, it's not all about

phones - sometimes softer skills are needed

says @onlymarketing Simon Lewis

#RecHangout

The style of recruiter need to change as

people like to speak to people that relate to

them according to Steve Ward. #RecHangout

Candidates are loyal to Consultants

rather than Agencies IMO. Should

Agency's not focus on giving

Consultants the skills to build their own

brand rather than focussing on acting

like a Digi Agency en masse and

risking mixed messages?

https://twitter.com/search?q=#RecHangout

https://twitter.com/onlymarketing/




@lamontprice


Ionut Roghina

Yes, niche and small focused

companies it works well. Large

organizations, it's difficult bcuz they

approach it transactionally

#RecHangout

It's much easier to teach recruiting

than teaching digital marketing, i.e.

Media Buys, PPC, SEO,

Retargeting/Remarketing, etc.

#rechangout

Kim, I tend to agree with you.

Unfortunately Agencies still have a

focus on time spent on the phone,

number of CV's out, etc, which leaves

little time (and desire) for Consultants

to focus on building their own brand.


https://twitter.com/search?q=#rechangout


@Burton_Recruit


@media2knight

Loving todays #RecHangout Good panel,

great twitter chat and barely a cliché in

sight!

You can do all the digital marketing you

like. If you've not got the right job for a

candidate the rest is irrelevant.

#RecHangout

Have you got any jobs"......the sales call

that no one wants to receive and no one

should be making #RecHangout

What about content curation (not

creation)? Anyone can do that and its

not time consuming! #rechangout






@OpeningByAbi


@louisetriance

@louisetriance @_RobForsyth yes ✔️

trust, open communication very important

to a successful relationship #RecHangout

If you are watching the #rechangout

what do you think of @_RobForsyth

beard? Should @ColleagueRS grow

one again? #beardhangout

'there is no point trying to be a digital

agency to the wrong client & cand

audience' < @CloudNineRec

#RecHangout bit.ly/1wx4Buq


https://twitter.com/_RobForsyth/

https://twitter.com/ColleagueRS/

https://twitter.com/search?q=#beardhangout

https://twitter.com/CloudNineRec/


http://t.co/QLLOUMnhB7


Next #RechangoutHow recruiters should deal with back door placements?

Lisa Jones

19th November 1pm GMT


Join the Recruiters Hangout (#rechangout) live every other Wednesday at 1pm (GMT/BST) as special

guests and industry experts share their top tips, insights and advice with a live online audience and a

regular panel via Google+ Hangouts on Air. We've had a fantastic array of guests and topics in the past.

Sign up and find out more here.

The #rechangout is supported by four hosts including recruitment strategist and RCEuro founder, Alan

Whitford, who makes sure viewers get the most from the show, asking the right questions and ensuring

the discussion stays on track. Joining Alan is Mark Stephens from the Technology in Recruitment Alliance

and F10 Group founder and Louis Welcomme from Colleague Software. Whilst Louise Triance from UK

Recruiter looks out for your online comments on Twitter during the broadcasts.

Want to take part? Call Louis on:

01603 735 932 - [email protected]

https://www.colleaguesoftware.com/resources/webinars/the-recruiters-hangout

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Recruiting & HR

Colleague should every recruitment business be a digital marketing agency