Upload
linkedin-talent-solutions
View
69
Download
3
Embed Size (px)
Citation preview
Crash Course:Free vs. Paid Hiring Tools on LinkedIn
Welcome to
“Free vs. Paid Hiring Tools on LinkedIn”The webcast will start momentarily.
Grow your business with LinkedIn Talent Solutions
ADVERTISE your open jobs
With
Work With Us Ads
2
BUILDyour brand
with
Career Pages
3
MATCHyour Jobs
with
Job Slots
4
FINDtop candidates
With
Recruiter
1
q Everyone on the line is muted
q Please type questions into the Q&A box
q Dedicated Q&A at the end
q The presentation and recording will be sent via email after the webinar
Housekeeping notes:
Nisa QaisTalent Solutions Consultant
Linkedin.com/in/nisaqais
Suzanne TranSr. Marketing Manager
Linkedin.com/in/suztran
Hi! It’s nice to meet you.
!This presentation will only show product snapshots.
Contact us for a live demothrough the link in the resources tab
Or request to be contacted in the survey
6
Professionals use LinkedIn to…
IdentityBuild a
Professional identity
NetworkConnect with
professionals globally
KnowledgeConsume or publish professional content
Paid (premium) tools to
SellHire Market
• Find top candidates, faster
• Contact qualified candidates directly
• Build relationships with prospective hires
Talent Solutions• Engage audience with relevant
content and advertisements
• Send highly visible marketing InMail campaigns
• Leverage marketing insights to inform your marketing strategy
Marketing Solutions• Find leads & accounts in your
target market
• Get real-time insights for warm outreach
• Build trusted relationships with customers & prospects
Sales Solutions
Today’s focus is
HireLeveraging free tools & Talent
Solutions
• Find top candidates, faster
• Contact qualified candidates directly
• Build relationships with prospective hires
Companies with a strong employer brand
50%
Attract more talent
More qualified applicants with a strong
talent brand
1-2x
Hire faster
Faster time to hire compared to weak
brands
50%
Lower cost per hire
Decrease in hiring spend compared to
weak brands
Members are 61% more likely to share your information as a result of following your company
* LinkedIn research, 2013
Free vs. paid:
Building a brand
You & Company Connections Candidates
Customers
YourBrand
• Articles• Videos• Images / photos• Presentations• Blog posts• Infographics• Guides• Reviews
• Lists• How-tos• eBooks• Case studies• Podcasts• Research / data• Tip sheets• Product info
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare
Company PageBuild a presence for your business on LinkedIn
Resources① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
Free
Create Company Page
PostStatus Updates
Start LinkedIn Group
PostPulse
Create SlideShare
Company PageBuild a presence for your business on LinkedIn
Resources① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
Paid
Premium Features
① Active Sponsored UpdateFrom your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers.
② Create Career PageEnhance your Company Page and strengthen your employer brand, and attract top talent with dynamic content based on candidate profiles.
To get started, speak with a LinkedIn representative by requesting a demo in the resources tab
Free
Create Company Page
PostStatus Updates
Start LinkedIn Group
PostPulse
Create SlideShare
Status Updates to Sponsored UpdatesStrong brands engage their audience with diverse content
Tips① Post regularly
• 20% of followers are typically reached with one status update.
• Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates
Benefits
① Directly engage your audience
② Expand business visibility③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Free
Create Company Page
PostStatus Updates
Start LinkedIn Group
PostPulse
Create SlideShare
Status Updates to Sponsored UpdatesStrong brands engage their audience with diverse content
Tips① Post regularly
• 20% of followers are typically reached with one status update.
• Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates
Benefits
① Directly engage your audience
② Expand business visibility③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Free Paid
Premium Features
① Active Sponsored UpdateFrom your Company Page, you can share specific content with a targeted audience and reach more people and attract more followers.
• Enhance post visibility• Highlight post as “Sponsored”
Create Company Page
PostStatus Updates
Start LinkedIn Group
PostPulse
Create SlideShare
LinkedIn GroupsFast-track your company’s reputation as an industry leader
Resources① Start a Group
linkedin.com/groups/
② Learn more about Groupsbit.ly/linkedingroups101
③ Get the guidehttp://bit.ly/groupsguide
Benefits
① Create a new community
② Attract thousands of like-minded③ Increases awareness & engagement
④ Drives traffic and leads
⑤ Creates a strong brand
Free
Create Company Page
PostStatus Updates
Start LinkedIn Group
PostPulse
Create SlideShare
4x more profile views from out-of-network
85 new conversations per minute
PulsePublish personalized daily news to the right audience
Resources① Download the app
Visit the App Store or Android Play Store
② Visit Pulsebit.ly/visitpulse
Benefits① 380+ million professionals
② Delivers your content to relevant contacts via recommendations
③ Greater visibility with alerts④ Builds a strong brand
Free
Create Company Page
PostStatus Updates
Start LinkedIn Group
PostPulse
Create SlideShare
SlideShareDiscover, share, and present presentations and infographics
Resources① Get started
SlideShare.com
Benefits① Reach 70+ million professionals
② Additional outlet to build thought leadership
③ Traffic and lead generator④ Builds a strong brand
Free
Suzanne Tran
Create Company Page
PostStatus Updates
Start LinkedIn Group
PostPulse
Create SlideShare
Summary
Free & paid hiring tools
You & Company
CandidateConnections
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare
+
Summary
Free & paid hiring tools
You & Company
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare CandidateConnections
Advertisement(Work With Us Ads)
Employer Branding(Career Pages)
Job Posting(Job Slots)
Sourcing(Recruiter)
+
Summary
Free & paid hiring tools
You & Company
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare CandidateConnections
Advertisement(Work With Us Ads)
Employer Branding(Career Pages)
Job Posting(Job Slots)
Sourcing(Recruiter)
+
Work With Us AdsAttract more top talent to your company by putting job ads right on your employees LinkedIn profiles
AdvertisingWork With Us Ads
BuildCareer Page
Post Jobs onJob Slots
Sourcing candidatesRecruiter
1 2
3
Get seen when candidates research or connect with one of your employees.
Reach passive talent based on action
Displaying personalized job ads to every viewer.
Get the latest on Freshing Jobs, News and more!
Julie, Freshing is hiring
Account Executive
50x higher click-through rate compared to traditional ads, driving interested professionals to your jobs,
Career Page, and other destinations
Feature your most relevant jobs Strengthen your talent pipeline
1
Work With Us AdsAttract more top talent to your company by putting job ads right on your employees LinkedIn profiles
AdvertisingWork With Us Ads
BuildCareer Page
Post Jobs onJob Slots
Sourcing candidatesRecruiter
Ideas: Market your job on…
① Company page – Company Update
② Employee profiles – Status Updates③ Groups – Open Jobs posting
No Free Ads
Summary
Free & paid hiring tools
You & Company
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare CandidateConnections
Advertisement(Work With Us Ads)
Employer Branding(Career Pages)
Job Posting(Job Slots)
Sourcing(Recruiter)
+
Career PagesPersonalized experience just for candidates
AdvertisingWork With Us Ads
Paid: Career PageFree: Company Page
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
Acme
ACME
Founded in 2003, ACME is the largest mobile phone device manufacturing company, headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers and is a Fortune 500 company.
www.acme.comw
Acme announces forth quarter
Career PagesPersonalized experience just for candidates
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
2
3
4
Use LinkedIn data to personalize your audience's experience based on who they are, what they do, and
more.
Personalized for your audience Bring your employer brand to life Get your jobs out to more people
Let your employees tell the story of your company culture, business, or who you’re looking for in video testimonials.
Feature your job posts right where interested prospects can find them — on your company’s Career Pages.
Summary
Free & paid hiring tools
You & Company
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare CandidateConnections
Advertisement(Work With Us Ads)
Employer Branding(Career Pages)
Job Posting(Job Slots)
Sourcing(Recruiter)
+
Job Slots vs. Job PostsPost your job and automatically recommend the right job to the right candidate
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
Job PostsJob Slot Job Post
Promote unlimited jobs in 1 “slot” for any amount of time within 12 months. Unlimited
edits and interchangeable jobs.
Promotes just 1-job posting with minimal modifications. Post for 30-days.
Posting time Up to 12 months 30 days
Interchangeable jobs posting X
Data ownership (personal vs. company account)
X
Cost $1500 / Job Slot(more cost efficient)
$200 - $500 / Job Post
Post your job and automatically recommend the right job to the right candidate
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
Target top candidatesHarness all the power of LinkedIn’s data to promote your
jobs to just the right candidates.
Feature Jobs on homepageAttract new prospects with personalized job postings
qualified candidates will see right on their homepages.
Feature Jobs on Career PageGet the word out about great new jobs on your company’s
Career Page so prospects can easily find your jobs.
Job Slots and Posts
Post your job and automatically recommend the right job to the right candidate
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
Feature Jobs on Jobs homepageGet the word out about great new jobs on your
company’s Career Page so prospects can easily find their way to you.
Reach candidates in their inboxWant to take your job posts further? Amplify your reach by contacting the right candidates right in their inbox.
Promote Jobs in LinkedIn Search AppThen, get the visibility you need in the LinkedIn Job
Search App - so you’re sure to be seen by candidates who are actively searching for jobs.
Job Slots and Posts
Summary
Free & paid hiring tools
You & Company
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare CandidateConnections
Advertisement(Work With Us Ads)
Employer Branding(Career Pages)
Job Posting(Job Slots)
Sourcing(Recruiter)
+
LinkedIn Free LinkedIn RecruiterAccount type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profilesSearch other members on LinkedIn
• Limited profile views for extended network upto 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network• Access to all 400M+ members
Zero in on top talent with advanced filtersPremium filters allow you to search by seniority, company size, years of experience and much more
Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights
Contact anyone directly with InMail messagesReach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month
Add ProjectsManage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.
Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures
See the last 5 people who viewed your profile in the last 90 days
See all the people who viewed your profile in the last 90 days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidatesSave searches and get email alerts when new profiles match your search criteria
Not available 50 alerts daily
Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests
Open profile Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
LinkedIn Free LinkedIn RecruiterAccount type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profilesSearch other members on LinkedIn
• Limited profile views for extended network upto 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network• Access to all 400M+ members
Zero in on top talent with advanced filtersPremium filters allow you to search by seniority, company size, years of experience and much more
Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights
Contact anyone directly with InMail messagesReach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month
Add ProjectsManage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.
Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures
See the last 5 people who viewed your profile in the last 90 days
See all the people who viewed your profile in the last 90 days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidatesSave searches and get email alerts when new profiles match your search criteria
Not available 50 alerts daily
Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests
Open profile Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you
1
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
LinkedIn Free LinkedIn RecruiterAccount type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profilesSearch other members on LinkedIn
• Limited profile views for extended network upto 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network• Access to all 400M+ members
Zero in on top talent with advanced filtersPremium filters allow you to search by seniority, company size, years of experience and much more
Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights
Contact anyone directly with InMail messagesReach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month
Add ProjectsManage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.
Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures
See the last 5 people who viewed your profile in the last 90 days
See all the people who viewed your profile in the last 90 days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidatesSave searches and get email alerts when new profiles match your search criteria
Not available 50 alerts daily
Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests
Open profile Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you
1
2
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
LinkedIn Free LinkedIn RecruiterAccount type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profilesSearch other members on LinkedIn
• Limited profile views for extended network upto 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network• Access to all 400M+ members
Zero in on top talent with advanced filtersPremium filters allow you to search by seniority, company size, years of experience and much more
Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights
Contact anyone directly with InMail messagesReach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month
Add ProjectsManage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.
Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures
See the last 5 people who viewed your profile in the last 90 days
See all the people who viewed your profile in the last 90 days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidatesSave searches and get email alerts when new profiles match your search criteria
Not available 50 alerts daily
Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests
Open profile Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you
1
2
3
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
LinkedIn Free LinkedIn RecruiterAccount type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profilesSearch other members on LinkedIn
• Limited profile views for extended network upto 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network• Access to all 400M+ members
Zero in on top talent with advanced filtersPremium filters allow you to search by seniority, company size, years of experience and much more
Basic filters 20+ Premium search filters, including talent-specific filters plus Search Insights
Contact anyone directly with InMail messagesReach candidates whether you’re connected to them or not First-degree connections only Up to 150 InMails per month
Add ProjectsManage all of your recruiting activities in one place. Not available Clipboards, activity tracking, and more.
Who’s viewed your profile Discover professional opportunities, business deals, and possible new ventures
See the last 5 people who viewed your profile in the last 90 days
See all the people who viewed your profile in the last 90 days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages Save time by sending InMails to multiple recipients Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidatesSave searches and get email alerts when new profiles match your search criteria
Not available 50 alerts daily
Request introductions Get introduced to people you’d like to connect with Up to 5 introductions at a time Up to 25 introduction requests
Open profile Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can contact you Open Profile, any LinkedIn member can contact you
1
2
3
4
AdvertisingWork With Us Ads
Post Jobs onJob Slots
Sourcing candidatesRecruiter
BuildCareer Page
AdvertisingWork With Us Ads
Post Jobs onJob Slots
BuildCareer Page
Gain access to more search results
PaidFree
Sourcing candidatesRecruiter
Ben Stigg
Annie Caolin
Maryann Kuner
Ryan Davis
Debora So
Mike Tam
Lizzie Dean
Search limitations
AdvertisingWork With Us Ads
Post Jobs onJob Slots
BuildCareer Page
Zero in on top candidatesApply search filters to cut through to the best
Sourcing candidatesRecruiter
PaidFree
Ryan Davis
Debora So
Mike Tam
Lizzie Dean
AdvertisingWork With Us Ads
Post Jobs onJob Slots
BuildCareer Page
Contact candidates with InMail messagesReach out to professionals with no introduction or contact info required
150 InMails / mo. + mass mail + templates1st degree connections only
Followers are 2x more likely to respond to an InMail
Sourcing candidatesRecruiter
PaidFree
2x
AdvertisingWork With Us Ads
Post Jobs onJob Slots
BuildCareer Page
Manage your jobs and organize candidatesKeep tabs on your activity for different open jobs with the Projects feature
Your clipboard keeps you from losing track of candidates.
Save search results to your clipboard, or a project from the search results list
Summary activities reports shows who you’ve messaged, saved searches and profiles, and more.
Sourcing candidatesRecruiter
Summary
Free & paid hiring tools
You & Company
Company Page
Status Updates(Sponsored Updates)
Groups
Pulse
SlideShare CandidateConnections
Advertisement(Work With Us Ads)
Employer Branding(Career Pages)
Job Posting(Job Slots)
Sourcing(Recruiter)
+
Let’s connect!
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more.
Click on the link in the resources tab orrequest a to be contacted in the survey
Nisa QaisTalent Solutions Consultant
Linkedin.com/in/nisaqais