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RECRUITMENT TECHNOLOGYLORI FURNELL, VP BUSINESS DEVELOPMENT
Co
nn
ec
tin
g T
hro
ug
h
Te
ch
no
log
yAttracting
Drivers
1
Hiring Candidates
2
Retaining Drivers
3
ww
w.H
ap
pyB
irth
day.c
om
Pe
rcen
tag
e o
f A
du
lts
Wh
o U
se t
he In
tern
et
14%
46%
66%
79%87%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1995 2000 2005 2010 2014
Ce
ll P
ho
ne O
wn
ers
hip
53%
73%85% 90%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2000 2005 2010 2014
Sm
art
ph
on
e O
wn
ers
hip
35%
45%
56%58%
0%
10%
20%
30%
40%
50%
60%
70%
2011 2012 2013 2014
Tim
e S
pen
t O
nlin
e
4.9 Americans now spend an average of 4.9 hours per day online
2.5 2.5 hours of that time is spent on mobile devices
2.7 2.7 hours a day on Social Media
Ra
dic
al S
hif
t
Over 65,000,000search results for Truck Driving Jobs in the U.S.
It’s
Mo
re C
om
pe
titi
ve
Th
an
Ev
er
Indeed
97% increase in Transportation Industry job postings on Indeed.com since November, 2013.
Google Trends for the search term “truck driver jobs” shows peak interest in 2009 and steady growth since a major drop in 2010-2011.
Th
e S
hif
t to
Mo
bile i
s R
eal
52%2014 Mobile Traffic
39%2013 Mobile Traffic
54%2015 Mobile Traffic
Mo
bile
Ha
s C
han
ged
Ho
w D
rivers
In
tera
ct
54% application leads into ATS
34% short email form leads
12% phone leads
49% application leads into ATS
36% short email form leads
14% phone leads
29% application leads into ATS
42% short email form leads
29% phone leads
2012
2013
2014
Att
racti
ng
Dri
vers
Th
rou
gh
Mo
bile
Str
ate
gie
s
SEO Social SEM
Co
nn
ec
tin
g T
hro
ug
h
Te
ch
no
log
y Mobile Friendly
• Responsive Design
• Click to Call
• Short forms
Content
• Optimization
• Short search terms
• Own organic real estate
So
cia
l M
ed
iaReinforces your band and builds a
community of advocates
Facebook has
1.01B active monthly mobile
users
Twitter has
255M active monthly users
73%adults use social networking sites
So
cia
l M
ed
ia S
trate
gie
sUse and amazing header IMAGE
Post IMAGES or VIDEOS often
Write a stellar bio
Social advertising
SE
M M
ob
ile S
trate
gie
s
• Geo specific –think beyond a zip code
Mobile ads
• Target experience and location
• Click to Call
Texting campaigns • Drive traffic
back to recruiters
Call Campaigns
Cre
ate
a M
em
ora
ble
Mo
bile E
xp
eri
en
ce
#win!
Mobile first mindset
Real time interaction
Customized messaging
Consistent experience
across channels
Hir
ing
Can
did
ate
s Applicant Tracking System (ATS)• Prioritization/filtering• CRM Functionality• Tracking• Integration into HR software• Integration of verification
systemsOnline Training
TR
AN
SF
LO
On
Dem
an
d
Print ReleasesFaxed or
Emailed into ATS
No Cost to Driver
Re
tain
ing
Dri
ve
rs Social Media Content Strategy
Satisfaction Surveys
YouTube Channel
Rewards & Recognition
Programs
Custom App
Text Campaigns
Live Chat
Call Campaigns
Blog
Giv
e T
he M
an
a P
en
cil
