©2014 QUEsocial

PROVEN EMPLOYER BRANDING & SOCIAL TALENT STRATEGIES

SocialHR Camp 2014, Toronto

Josh Schwede, EVP at QUEsocial Twitter: @joshschwede

©2014 QUEsocial

WHO’S JOSH??

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•  17 years in Software/10 years in Talent Acquisition •  Social/Mobile/

Employer Branding Nerd •  Chicago •  Dad to 3 girls

JOSH SCHWEDE Executive Vice President QUEsocial @joshschwede

©2014 QUEsocial

•  Reached Out To Employment Branding and Social Recruiting Peers

•  1 Tool/Process Implemented for no money with Amazing Results

•  1 Tool/Process Implemented for some cost with Amazing Results

•  Here are their stories…

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WHY SHOULD YOU LISTEN TODAY?

©2014 QUEsocial 2

LIBERTY MUTUAL Caroline Slomski Employment Brand Manager Liberty Mutual @CarolineSlomski

1. FREE: Digital Audit; specifically a Collateral Audit

2. PAY: Analytics! 1 full time headcount & Tableau License. Data shows ROI in 2015 on all 2014 investments

©2014 QUEsocial 2

HP Celinda Appleby Digital Media Manager, Global Talent Acquisition HP @CelindaAppleby

1. FREE: –  Digital Warriors who WANT to

spread your Talent Brand –  HP Twinternship Contest –  Recruiter Google Hangouts

2.  PAY: –  Glassdoor; specifically pay per

click. Low cost/hire; tripling investment

–  Mobile Optimized Career Site

©2014 QUEsocial 2

SODEXO Chloe Rada Senior Marketing Manager, Talent Acquisition Sodexo @crada

1. FREE: –  Relationship! Tie into C-Level

Strategic Initiatives for Social and Digital Initiatives

2.  PAY: –  Optimized our CRM; 29% of

candidates sourced from CRM activity and is going up. Targeted emails vs. blasts

©2014 QUEsocial 2

CORPORATE EXECUTIVE BOARD (CEB) Shannon Smedstad

Director, Employment Branding CEB @ShannonSmedstad

1.  FREE: –  Employer Branding Camp Internally to

educate on CEB Employer Value Proposition, use social media, strong job descriptions, leverage LinkedIn

–  Employer Branding People MUST be the link between Company Strategy and Talent Acquisition Team

2.  PAY: –  Content Rich Career Site. Helps attract

talent and repel unqualified talent. Also mobile optimized is very important

©2014 QUEsocial 2

GLASSDOOR Will Staney Head Talent Warrior Glassdoor @WillStaney

1. FREE: –  Start Using Instagram to show off

authentic images of Glassdoor Work Life

2.  PAY: –  Video Career Content. Use an

internal resource or external vendor to produce a regular stream of engaging video. Helps Mobile, Global and SEO strategy

©2014 QUEsocial 2

KFORCE Allison Kruse Senior Manager, Social Media & Talent Acquisition KForce @AllisonAKruse

1.  FREE: –  Digital Audit and view through the eyes

of target candidate, customers and investors

–  Are your values represented? Is there an emotional connection?

–  Launch an internal Social Media Academy

–  Shine a light on what people are saying about your on Social. Glassdoor can be eye opening for executives

©2014 QUEsocial 2

CDW Jen Sommesi Sr. Manager, Employment Branding and Talent Programs CDW @JenSommesi

1.  FREE: –  Read Your Glassdoor Reviews! Get

executives involved in data –  Apply for The Candidate Experience

Awards •  Might Win, Great Benchmarking Data

2.  PAY: –  Invest In Recruitment Marketing; We

Love @SmashFly –  Digital Interviewing to enhance

Candidate Experience. Also leverage to capture internal employee testimonials. We use @HireVue for both

©2014 QUEsocial

QUESTIONS/COMMENTS

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Connect with me!

©2014 QUEsocial

THE QUEsocial APPROACH

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©2014 QUEsocial

QUEsocial AMPLIFIES EMPLOYER BRAND AND AUTOMATES SOCIAL TALENT ACTIVITIES

Recruiter Admin Responsibilities

1.  Identifies Content (i.e. employee profiles, company news, etc.)

2.  Uploads Content, chooses audience segments and schedules delivery

3.  Pushes Content to users

©2014 QUEsocial

QUEsocial AMPLIFIES YOUR EMPLOYER BRAND AND AUTOMATES SOCIAL ACTIVITIES

Lauren registers as a user and completes the company social media compliance policy

Lauren completes a social training module so she knows how to effectively engage her network and leverage best practices in the social media channel

She receives sharable content wherever she is – in the office,

on the go or at home She can share content with her social networks with the touch of a l ink

She earns game points for her social activities and challenges met – and receives recognition in the company leaderboard

She can visit the platform for additional challenges, sharable content and training

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©2014 QUEsocial

RECRUITER CLICKS ON LINK WITH A STANDARDIZED MESSAGE AND DECIDES WHICH NETWORKS TO SHARE

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QUE Alert – 10 social media facts and statistics in USA you should know about in 2014, Click to share: http://bit.ly.1m8cSFo"!

CLIENT TEAM LOADS NEW CONTENT INTO QUEsocial AND THE RECRUITER IS ALERTED VIA SMS OR EMAIL

©2014 QUEsocial

SHARED WITH THEIR INDIVIDUAL SOCIAL NETWORKS WITH ONE TOUCH

Executive Vice President!

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