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Andrew Levy Senior Manager, Talent Brand and Social Media
Autodesk
Employment Brand is Dead: Long Live Talent Brand
The Autodesk vision is to help people imagine, design, and create a better world.
$2.51B 2.39MFY15 Revenue Subscriptions
8,600Employees worldwide
12M 200+MProfessional Users
Consumer Users
680+MStudents and educators with access to freeAutodesk software
The olden days (e.g. 5-7 years ago)
The olden days (e.g. 5-7 years ago)
Things changed. Consumers spoke. Trust no one.
Woe is me! What’s to be done?
Photography by Sandro Giordano
1. Lift the curtain, grant full access2. Empower others to speak3. Listen – then do something
Strategies for the talent brand world
Lift the curtain, grant full access
Ongig Video job descriptions
Gallery tour / pier 9 tour
Empower others to speak
Make ERPsocial
Empower others to speakBonfire:
employeedriven social
sharing platform
Empower others to speak
Video tapeYour road shows.
Listen – then do something
Listen – then do something
Listen – then do something
Listen – then do something
Implementationin process
In Summation: 1. Open doors, celebrate your warts and pimples.2. Stop talking so much! Let others speak.3. Listen then do something.
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