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Expanding Your Campus Brand Through
Engaged Learning
Today’s Objectives
Discuss strategies to improve youremployment brand and recruiting at UF
Highlight ways to incorporate experiential learning elements into your recruiting strategy
Suggestions to connect with campus partners and target populations
Candidates
Wants & Needs
• Open Honest Dialogue• Potential for Growth/Advancement
• Flexible Hours• Learn Skills & Gain Knowledge
• Work that Matters• Fair & Ethical Supervision
Millennials Want
• Obtain skills needed to pursue chosen career” (90%)
• Acquire a well‐rounded general educa on” (81%)
• Develop an in depth understanding of a specific field of study” (79%)
• “Establish social networks that will help further my career ( 73%)
UF Students
Want
Students in the Research University Survey, 2013
Wants & Needs
• Awareness of Industry • Skills (technical and soft)• Ability to communicate skills and knowledge
• Ability to demonstrate skills and knowledge
Candidates Need
Needs & Wants
Bridge the Gap
Experiential Education
is a philosophy in which educators purposefully engage with learners in direct experience and focused reflection to increase knowledge, develop skills, clarify values, and develop people's capacity to contribute to their communities.
Career Readiness
Classroom Knowledge
Experiential Education
Professional Development
Competency Development
Experiential Education
Cooperative Education
Community Service Projets
Internship Practicum Mentoring
Job Shadowing
Service Learning
Lab Experience
Gator CareerLink
RecruitmentSite
Social Media
Job Postings Information Sessions
Training & Onboarding
Infuse it
Academic & College Units
• Seminar or Capstone Courses• Career Nights, Fairs or Industry Education Events
Student Organizations
• Professional or College Councils• Service or Recreational• Cultural
Collaborations
Campus Units
• Center for Leadership and Service• Multicultural and Diversity Affairs• Veterans Success Center
Special Populations
• Teaching Assistants• UF Online, EDGE• Innovation Academy, PACE, Machen Florida
Opportunity Scholars
Collaborations
Career Resource Center
• In person and Virtual Career Fairs• Employer2Student Programs
• Careers In . . . . • Pre Career Showcase Workshops• Employer Resume Critique• Employer Mock Interviews
• Customized College Workshops• Gator Shadow Day
Collaborations
References• Felicia, Patrick (2011). Handbook of Research on Improving
Learning and Motivation. p. 1003.ISBN 1609604962.• http://www.aee.org/what‐is‐ee
• 3 things millennials want in a career ( hint: it's not more money) Adam Miller March 26, 2015http://fortune.com/2015/03/26/3‐things‐millennials‐want‐in‐a‐career‐hint‐its‐not‐more‐money/
• UF SERU 2013 Executive Summary
• PwC’s millennials at Work Study