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#FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

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Page 1: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!
Page 2: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

LISA CRAWFORDHEAD OF HR

HSS Hire

Page 3: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

THECHALLENGES

Page 4: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

THESTRATEGY

Page 5: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

THEEMPLOYER

BRAND

Page 6: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!
Page 7: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!
Page 8: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!
Page 9: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!
Page 10: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

The tool designed to give you a birds eye

view of your EVP

Page 11: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

Component Parts• Context deep-dive interviews• Competitor benchmarking• Stakeholder online survey• Staff survey• Recent candidates

Page 12: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!
Page 13: #FIRMday Manchester 22nd September 2016 - Chatter ''Employer Branding:Don't wing it!

The Value• Easy to complete• Robust research• Progress tracking• Builds a business case