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Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Webinar Tips for Attendees • You can connect to audio using your
computer’s microphone and speakers.
• Or, you may select “Use Telephone” after joining the Webinar.
• All lines will be muted to avoid background noise.
• You can ask questions at any time by typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Featured Speaker
Joanna Murphy Client Relationship Director at Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Agenda
• Why Glassdoor • Tell Your Real Story • Getting Started / Next Steps • Action Plan • Q&A
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Launched: 1998
Dining
Everyday We Make Decisions Based on Reviews
Since 1995 decisions have been made on reviews…
Launched: 2000
Travel Products
Launched: 1995
Glassdoor helps people everywhere find the jobs and companies they LOVE.
Launched: 2008
Employment
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Why? Candidates Decision Making Process Has Changed
+
Hiring Manager
Recruiter
Career Page
Hiring Manager
Recruiter
Career Page
Today Yesterday
Employers Perspective
Employers Perspective
Candidates Rely on Both Peers and Employer Insight
Candidates Rely on Employers Insight Only
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Candidates’ Journey on Glassdoor
These candidates really want to work for you!
Source: Need
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
61%
job seekers in US use Glassdoor when
searching for jobs
Pros Good training for new consultants
Hard role with very long hours Cons
Company Benefits Annual Leave “Very good. You can also buy more holidays.”
Interview Questions Recruitment Consultant “Want to see what you’re like working with a group…and your real personality.”
Salary Business Analyst £40k (1.1k Salaries)
hays.co.uk/ 388 Reviews
96% Approve
Reviews 4.2 “Fantastic company to work for”
Why Glassdoor?
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Global Reach: Monthly Visits
Australia
220,000 YoY 40%
Germany
300,000 YoY +160%
India
2,300,000 YoY +25%
Canada
1,400,000 YoY +55%
US
31,500,000 YoY +45%
UK
1,800,000 YoY +130%
France
240,000 YoY +150%
Source: Google Analytics (Q1 2015 Average Monthly Sessions)
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Fastest Growing Career Site in 2014
Job Clicks
176%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Visits
96%
Content
84%
Mobile Users
127%
U.S. Traffic Growth Sources: Need
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
UK Growth
155%
UK Clients
Traffic Growth
N. Ireland
24,000 Sessions
Scotland
98,000 Sessions
England
1,569,000 Sessions
Wales
34,000 Sessions
New Users Avg. Page Views
Mobile Traffic Avg. Time on Site
959k 3.37
40% 2:27
Sources: Need
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Are You Sure You’re Not Just a Rant Site?
70% of employees say they are ‘OK’ or ‘Satisfied’ with their jobs and companies
3.2 average site-wide company ranking
68% average site-wide CEO approval rating
60% of reviews are from current employees
Sources: Glassdoor User Survey 2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Step 1: Get Involved Today and Claim Your Profile
1
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Tell Your REAL Story with Compelling Content
Branding
Jobs Tab
Company Updates
Social Media Links
Benefits
Social Media Feeds
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Tell Your REAL Story with Compelling Content
Why Work For Us?
Videos
News
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Tell Your REAL Story with Compelling Content
Employee Insight
Company Photos
Rich Analytics
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Step 3: Embrace Transparency — OpenCompany
3 • Launched in April 2014 • 100+ employers have achieved OpenCompany status • 13,861 Photos, Reviews, Company Descriptions contributed since launch
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Enhanced Profile Manage and Promote Brand
• Influence candidates with custom branded content, videos and social media integration
• Eliminate competitor advertising
• Showcase open positions with a direct jobs feed from ATS
• Analyze candidate demographics and job seeker activity
• Monitor brand awareness, company and CEO reputation over time
3X Candidate Influence measured by profile page views
Source: Glassdoor Analysis, client reports of traffic to company pages on Glassdoor vs. LinkedIn
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Meet Recruitment
• 8 reviews; 1 salary; 2 interviews
• Competitive advertising
• Competitors’ jobs
• Missing WWFU messaging
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Morgan McKinley
• Cover image
• No competitive advertising
• Social media feed
• WWFU messaging
• Client selects featured review
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
New Feature: Enhanced Profile Competitor Targeting
• Included for free with Enhanced Profile
• Advertise your Employer Brand on non-client Enhanced Profiles
• Target 3-5 competitors
• Automatic Banner Creation
• Self-Service configuration allows clients to change who they target
Note: Enhanced Profile clients cannot be targeted by other companies or clients.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Job Advertising Hire
• Sponsor your jobs on Glassdoor
• Rotate jobs based on hiring priorities
• Dedicated Client Service Manager to manage your Job Slots
• Promote across multiple channels: mobile, email alerts, on competitor pages and throughout Glassdoor as ‘Jobs You May Like’
• Uniquely target ideal candidates based on demographic data, interest, and behavior
2X Better Applicant Quality Source: As measured by applicant-to-hire ratios, Brandon Hall Group, 2014
30% Lower Cost-Per-Hire Compared to Other Recruitment Channels
Source: Cost-per-Hire Analysis, Brandon Hall Group, 2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Employee Engagement Campaign
Get more reviews on Glassdoor by strategically asking your employees to leave feedback from new hires to executives Why? To inspire current employees to share their experience at the company. What’s the outcome? Often times, happy employees haven’t thought to come to Glassdoor. This will remind them to share their experience with researching job seekers — helping you attract top talent!
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Glassdoor Brand and Reputation Analytics Brand Awareness
Company Reputation Employee Sentiment
Your Company Competitor No. 1 Competitor No. 2
Your Company Competitor No. 2 Competitor No. 1
94.9% 97.3% 46.8%
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Action Plan
Tell your employer story with dynamic branded content
Add company photos and videos
Share company updates with candidates
Integrate social media
Promote your jobs with a direct feed from
your career site
Highlight company perks and benefits