Learning Environment at GOOGLE

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Origin of GOOGLEGoogle began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford working on the Stanford Digital Library Project

GOOGLE’S MISSION“Make money without doing Evil” “Work should be challenging and the challenge should be Fun”. These beliefs dominate life at Google.

The official mission statement of the company is to “Organize the world’s information and make it Universally Accessible and Useful.”

In 2007 and 2008 Fortune Magazine named Google the Number One employer in their annual 100 Best Companies to Work For.

StrengthsStrong market position

Strong brand imageDiversified product lines

Low operating costStrong infrastructure base

WeaknessToo dependent on advertisement

revenueLack of product integration compared

To competitors

OpportunitiesGrowth in internet usage

Increasing worldwide online ad spending

New products

ThreatsIntense competition

Hacking and security related issuesPrivacy issues

SWOT

SWOT ANALYSIS

Recruitment Sergey and Larry were themselves personally involved in the recruitment process. In order to

attract high performing candidates, Google posted top ten reasons to work for Google on its website.

Google's Organizational Culture

Google had an informal work culture at Googleplex

Google is a fun place to work. Googlers were allowed to bring their pets in to the workplace

They are provided with free snacks, lunch and dinner prepared by a celebrity chef Charlie Ayers.

The Googleplex had snack rooms offering Googlers cereals, gummy bears, cashew nuts and other snacks along with fruit juices, soda and cappuccino.

Learning Environment @ GOOGLE

Employees working at Google are called “Googlers” New joinees are called “Nooglers” to inculcate spirit of Google

from day zero in them Any employee in Google can fix a meeting with any other

employee be it CEO of company Google asks its employees to spend 20% of their time on

activities they are passionate about- this increases interest and hence productivity of employees

“Peer Bonus Program”- employees can nominate their employees for getting bonus to help them accomplish their goals

Ctd…“G2G Program” – Googlers teaching Googlers. More than 200 courses were offered

Googlers developing “G2GT” – includes short videos on sales, working smarter, health and fitness etc.

“Gwhiz” – Mentoring program by Google. Googlers can register themselves and use their expertise in solving problems and helping others

“Job Shadowing” – Googlers spend some time observing others doing their job.

“Expert Talk Series” – Googlers float their ideas and get expert advice widening their horizons

ConclusionGoogle is a fun place to work for and in… This breaks work monotony

Huge number of services provided @ workplace – consistently keeps up high interest of employees

Peer learning – a better way to learn than supervising

Open and fun working culture helps employee to concentrate more and work on maximum of their productivity.

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