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Find tips on enhancing your InMail messaging and how to make data-driven decisions to connect the right candidate with their next dream job. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
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Greatest Hits InMail Best Practice
Africa Muñoz Customer Success Consultant
Harry Dhebar Customer Success Consultant
#intalent
Music expresses that which cannot be said and on which it is impossible to be
silent. – Victor Hugo
#intalent
#intalent
#intalent
#intalent
Oops!… I did it again…
– Britney Spears
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Common InMail Pitfalls !
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We give them way too much information! They may opt out before ever speaking with us.
Common InMail pitfalls
#intalent
Common InMail pitfalls
We make it all about us! Prospects should feel special, not like they have to do you a favour.
#intalent
We make the prospect feel like a number. This message is an obvious template – nothing personalised, nothing to grab attention.
Common InMail pitfalls
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Act like a recruiter, think like a candidate.
– Adaptation of Steve Harvey’s Act Like a Lady, Think Like a Man
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Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
Each touch point is an opportunity to share your
employee value proposition
#intalent
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
Touch points along a prospect’s journey
1. Receives InMail
2. Visits your profile
3. Visits your company page
4. Views a job opportunity
5. Opts in or out
#intalent
Time to play the music!
#intalent
#intalent
Hello?... Is it me you are looking for?...
– Lionel Ritchie
#intalent
Top InMail Tip
Personalise, personalise, personalise
1
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Due to the personalisation (consequence of the
specialisation of the team) we got 54% RR when we were
having a 34% RR
Eva Roca, HR Manager - Softonic
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We no speak Americano… - Original Song by Renato Carosone
#intalent
Top InMail Tip
Speak the same language
2
#intalent
We sent candidates an InMail asking them to solve a
problem, the response rate was huge.
Lynda Phillips – Recruiting Lead
#intalent
Sweet dreams are made of this... Who am I to disagree…
- Eurythmics
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Top InMail Tip
Sell a future, not a “today”
3
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Laura Orsaria, HR Specialist - ELMEC
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On the road again… - Willie Nelson
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Top InMail Tips
Be Mobile!
4
#intalent
InMail on mobile
Prospects are on the go! Make that message short but impactful.
#intalent
And I… will always love you..ooouuuooo…
- Whitney Houston
#intalent
Top InMail Tip
Leverage on today´s work and build engagement through content
5
#intalent
I´ve already sent InMails…now what?
EVP, industry related news, Jobs
“Be better at your job”
1:1 Personal touch
#intalent
Vote for your favourite song Check in and vote via Polls in the LinkedIn Talent Connect app
1 Hello Lionel Ritchie
2 No Speak Renato Carosone
3 Sweet Dreams Eurythmics
4 On The Road Willie Nelson
5 Always Whitney Houston
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LinkedIn Recruiter > Reports > InMail Analytics InMail analytics reporting
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New InMail Policies Overview
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Act like a recruiter, think like a candidate Summary
1 Personalise, personalise, personalise
2 Speak the same language
3 Sell a future, not a “today”
4 Be mobile and think about when you press “Send”
5 Build ongoing engagement by leveraging content
#intalent
#intalent
Here I am baby… Signed, sealed, delivered… (I'm yours…)
You got the future in your hands… - Stevie Wonder
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#intalent
