GREEN RECRUITMENTBYP.S.S.L.KAVYAASST PROFG.V.R&S-CET.GUNTUR

MEANING Green recruitment means a paper free

recruitment process with a minimal environmental impact. Applications are invited

through online medium,etc:

INTRODUCTION Companies large and small are looking to put

a brand of greenness in their recruitment. This is not a new concept. Fortune 500 companies are doing it for years. Firms are looking to make environment an

important stance in recruitment.

REASONS WHY IS IT IMPORTANT Generation now demands it Business colleges demands it from you Candidates care about it Global candidates are passionate It increases your brand Increases employee pride in your company Competitive edge in market

STEPS TO IMPLEMENT GREEN RECRUITMENT There are 17 steps, they are; Identify candidate decision criteria Benchmark Make it visible in your website Publish your efforts Job description of reducing environmental impact Green interviews Hire environmental friendly candidates

CONTD- Employer referrals Win awards Advisory group Environmental friendly products Value statements Annual report Employee benefits Reward criteria

STATISTICS

80% of current employees want to work for a “good company” (one that has a good reputation for environmental responsibility) and this percentage is expected to grow to 90% in the next 10 years. (Corporate Environmental Behavior and the Impact on Brand Values – Tandberg, 2007.)

77% of recent MBA graduates would forego some income to work for a firm with a credible sustainability strategy. (Stanford Graduate School Study, 2007).

Companies that use sustainable business practices are approximately 3% more profitable than those that don’t. (empirical analysis 2007 – Innovest Strategic Advisors.)

Global wide green recruiting Companies like Honda,S.c.Johnson,Goldman

sachs,Starbuchs,Pantagonia,Timberland and GE have successfully used their environmentally friendly polices to sell their product and gained media exposure.

THE GOOGLE EXAMPLE Google the worlds only recruiting machine leads

the some sample programs at Google that support environmental issues include:

5000$ subside for employees buying hybrid cars. Organic food facilities On-site farmer markets On-site composting food waste Use of solar power and green fuels Charities to fight global warming

GENERIC ELECTRONICS EXAMPLE Environmental effort driven by their ceo JEFF

IMMELT Posting hundreds of eco friendly

advertisements by spending millions on them Green washing their company image.

CONCLUSION Green recruiting is your chance to differentiate

your self in market place. Its your chance as a recruiter to do your part

to improve environment by showing the senior management the dollar impact of recruitment, retention and product sales.

ANY QUESTIONS?

THANK YOU!