GTI Breakfast News 6 March 2016 'Is 2016 THE year?

PowerPoint Presentation

Is 2016the Year?The Anthologist9th March

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMSimon RogersDirector, GTI MediaWELCOME

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROM

IDEAS WORTHKNOWING#BNEWS16


09.03.16 28.04.16 30.06.16 15.09.16 24.11.16

IDEAS WORTHKNOWING#BNEWS16

2016 dates

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROM#BNews16We want to hear from you via twitter


60 secondupdate


MaleHigher Socio-EconomicFemale Lower Socio- Economic28,30022,100

6,200 difference

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMEnd of RecessionFee IncreaseRecovered Salary Expectations

Stability

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMSalaries Rise as Companies Hire More Graduates: September 2015, the AGR.13% increase in places, 1000 rise in salaries8

Increasing Expected Salary Gap

4,600Salary GapFemale lower socio vs. Male higher socio6,200 gapFemale lower socio vs. Male higher socio2016:2015:

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMSector MovementsPublic SectorInvestment Banks

Big FourSmaller EmployersMagic Circle Firms

Student choices are diversifying


52,000+ Students126 Universities

Diversity Focus1st Years

Finalists

Collected via University Partners


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SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMTodays agenda: Is 2016 the Year?WELCOME AND TRENDENCE UK RESEARCH UPDATE Simon Rogers, Director, GTI MediaTHE ECONOMIC FORECAST Declan Curry, Broadcaster, Business & Economics journalist2016 AT A GLANCESamuel Gordon, Research Analysts, AGRRob Fryer, Head of Student Recruitment, Deloitte and Board Member AGR NOW & NEXT: THE ESSENTIAL MARKETERS' GUIDE TO TRENDS IN TECH AND CONSUMER BEHAVIOUREd Cox, UK Managing Director, Forward Media THE BEST OPPORTUNITY FOR A GENERATION? June Sarpong MBE, Broadcaster and Television Presenter

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMDeclan CurryBroadcaster, Business & Economics Journalist

THE ECONOMIC FORECAST

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMDRIVING THE ECONOMYBudget : 16 March Europe In-Out vote: 23 JuneChina slowdownOil pricesUS interest ratesGlobal debt & trade

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMFEELING BETTER OFFWages:+1.9% (ONS, Avg Earnings: OctDec 15 vs Oct-Dec 14)

Prices:+0.2% (ONS, CPI:Dec 15 vs Dec 14)

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMWAGES(ONS, Avg Earnings inc bonuses: OctDec 15 vs Oct-Dec 14)Private sector:+2.1%Public sector:+1.3%Construction:+6.5%Retail & hospitality:+3.3%

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMPRICESNB More up-to-date than prev slide(ONS, CPI: vs previous year)Jan 16:+0.3%Dec 15:+0.2% Jan 15 year of low prices+0.3%Jan 13: look how prices fell+2.7%

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMEMPLOYMENT (ONS)31.42 million people in work Oct-Dec 15 up 205,000 from prev quarter (+0.7%) up 521,000 on previous year (+1.7%)74% of working population in work *HIGH*Male / female / youth emp at fresh highsMore full-time, part-time, self employed

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMUNEMPLOYMENT (ILO)1.69m people unemployed Oct-Dec 15 down 60,000 from prev quarter (-3%) down 172,000 on previous year (-9%)5.1% of working population unemployedFewer men / women / youth unemployedYouth unemployment= 13.6% down 2.5pts

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMINTERNATIONAL UNEMPLOY.(OECD, Q3 2015)UK: 5.3%USA: 5.2%Germany: 4.6%France:10.5%G7: 5.7%

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMYOUTH UNEMPLOYMENT(OECD, Q3 2015)UK:14.5%Spain:47.7%Greece:49.8%

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMGROWTH (ONS)Economy growing, but not as quickly... & expected to slow slightly more in 2016

GDP Q4 2015:+0.5% (q/q)GDP 2015:+2.2% (y/y)GDP 2014:+2.9% (y/y)

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMGROWTH BY INDUSTRY (ONS, Q4 2015, q/q)Services:+0.7%Manufacturing:FLAT Production (inc oil):-0.5%Construction:-0.4%Still a services-led, import-fed recovery

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMINTERNATIONAL GROWTH(Q4 2015, q/q)UK:+0.5%USA:+0.3%Germany:+0.3%Japan:-0.4%G7:+0.1%

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMGROWTH FORECASTS 2016(OECD, for 2016, y/y)UK:+2.1%USA:+2.0%Germany:+1.3%Japan:+0.8%China:+6.5% (BELOW 7%)

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMPRODUCTIVITYAbility to afford future pay rises Stagnated since 2008 reviving againOutput per hour:+1.3% Q3 15 y/y+0.3% 2014 y/y-0.4% 2013 y/yLags Germany, France, USA, Italy, Canada

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMTRADEUK imports more than it exports 45% of exports to EU; 53% of importsImports:548bn 2015Exports:511bn 2015Trade gap:1.9% of GDPInvestment gap (2014)92.5bn, 5% of GDP

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMEXCHANGE RATE (Jan 2016)1 = $1.44down 11.5% m/mdown 5% y/y US interest rates up; UK rates still frozen1 = 1.33up 4.4% m/mup 1.6% y/y Harder to sell UK goods to weak EU

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMCONFIDENCEDip in business & consumer confidence . CBI Industrial Trends:+11 pts Feb 16 vs +14 pts Jan 16 more manufacturers expect output riseGfK NOP Consumer Confidence0 pts Feb 16 vs +4 pts Jan 16

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMGOVERNMENT DEBTNew yearly borrowing: 66.5 bn Apr-Jan down 10.6 bn vs January 15 TARGET: zero new borrowing by 2020National debt:1,581 billion 82.8% of national income up 52.7 bn vs January 15

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMPERSONAL DEBTHousehold debt = 142% of income (Q3) peak was 169% in Q1 2008 some debt repayment during low rates20,404 insolvencies Eng&Wales Q4 2015 down 11% a year Scotland: down 11%; NI: down 25% a year

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMHOUSING MARKETHouse prices:+6.7% y/y Dec 15(ONS House price index)Home loans:74,581 Jan 16(Bank of England)+21.9% y/yHousebuilding:37,080 new starts Q4(DCLG, Q4 2015)+23% y/y

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMMARKETSFTSE 100 = 6012up 2% m/m still down 13% since before credit crunchBrent crude = $34up 10% m/m down 77% since peak price in July 2008Gold = 1,250 /ozup 13% m/m . sign of growing uncertainty

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMSamuel GordonResearch Analyst, AGR2016 AT A GLANCE

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMBranding challenges65 applications per vacancy28k median starting salary vs 20k3,400 spent per hire on recruitmentand yet45% of firms with unfilled vacancies18% of offers are reneged

1. 2015 AGR Winter Survey. Other source: AGR 2015 Annual Survey.

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMIntro myself, career to date, Deloitte hiring numbers, schemes, applications etc.What scares and excites about 2016 from a Deloitte perspective?What scares me?Retention within the business how do we keep millennials engaged? Ans continual engagement and empowermentBudget we have a large budget, but like everyones it isnt big enough spread across universities and schools nationwide MI/analyticsDiversity Social Mobility and Child Poverty Commission females in technology/accounting etc rise of candidate care to compete.Quality of hire competition, dearth of employability skills amongst graduates, STEM challenges.Apprenticeship Levy who knows what his will bring?What excites me?Profile for our industry we have moved from a side of the desk initiative to key strategic function FD interest, spot light on us.University engagement doors never been wider open chance for collaboration, innovation and meaningful interventionsA new breed to recruiter my first interview I conducted for a recruiter do you have a car and do you mind working evenings? New digital savvy entrants to our industry Power of employer brand success of brands in our market place questioned the way we approach attraction what is out purpose?Referral programmes digital savvy and linked world surely this will take off as a way to source candidates?Conclusions a very challenging year ahead, but will look back at 2016 as a key year for exciting changes in the market.Hope this fits the billCheersRob

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Investment in InternsJust 45% are converted1But they do stay longer21. 2015 AGR Annual Survey. 2. AGR Development Survey 2016yearsyears

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROM2014 Graduates

2014 Apprentices47% of employers hiring in 2013-14What trends for 2016..?Rise in apprenticeships

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROM42% female vs 59%16% BAME vs 19%

New social mobility metrics?Diversity and AccessSource: 2015 AGR Annual Survey.


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Source: 2016 AGR Development SurveyFocussed skills training

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMSource: 2016 AGR Development SurveyFocussed skills training

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROM7.9% leave the year after programmes finish

Keeping quality hiresSource: 2016 AGR Development Survey. Note: share of employers who have had graduates leave for these reasons.

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMRob FryerHead of Student Recruitment, Deloitte and Board Member, AGR2016 AT A GLANCE

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMEd CoxUK Managing Director, Forward Media (part of Havas Media Group)

NOW & NEXT: THE ESSENTIAL MARKETERS' GUIDE TO TRENDS IN TECH AND CONSUMER BEHAVIOUR

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMWhat is N, N & B?To make practical sense of change: To understand itPrioritise based on likely impact on marketingTechnology as a driverThe future is not static47

The future is already here its just not evenly distributed

William Gibson

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMAmerican-Canadian science fiction / specultive fiction novelist, Also coined the term cyberspace and predicted the rise of reality TV48

Now

Next 12 months

Critical nowNext

Next 24 months

A rising tideBeyond

Within 5 years

Clouds on the horizonMonitor, experiment, planPrepareAct nowImpactNow, Next & Beyond

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMNow and NextTechBehaviourNowNext

Virtual & Augmented WorldsInternet of Useful Things

Murdered by ModernityMeaningfulness

The New SocialAttention DeficitNew Influencers

The Mobile MajorityMulti-device WorldApp Planet

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMNOW

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMThe mobile majority 33%30%

1 hour 54 minutes1 hours 09 minutes23.6 million

August 2015 the point at which smartphones exceed UK broadband penetration

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMMobile as firstscreen now.Aug 2015 Smartphone > fixed broadbandMore than 50% of internet usage from mobile devicesTime online / usage & attitudes

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Multi-device world

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMAverage number of screens = 5Role of different devices

Cinema screen + Satellite

iPlayer charging for mobilePost PC world53

App planet

Were reaching an app threshold

Card-based design

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMWere reaching an app thresholdTwo thirds of all mobile time is in apps.

Change = how we use and design appsPicture: the cards as the future of apps

54

The new social

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMThis is what people are doing55

Attention Deficit


VO rising cost of attentionMost dual screening not connected with the primary screenOverall time spent with media is growingRising cost of attention cost of superbowl ad, cost of TV GRPs56

The new influencers

Rosanna Pansino

PewDiePie

Michelle Phan

Logan PaulBrittany FurlanShonduras

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMNot PewdiePie / ZoellaHalf of users between 16-24 are on social media for entertainmentTime spent of TV for 16024 has dropped to less than 15%, and they tune into social up to 100 times per dayAverage of 50% of users follow a brand on instagram, you tube, twitter etc

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The new influencersSource: Flash Fiction

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMNEXT

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMVirtual & Augmented Worlds

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMVR 360 MWC launch1 million streamsSocial VR at Facebook360 cameras take a picture with my camera? Video?Calling mix outside and VR = augmented?Entertainment industryApps like VR video calling? Finance stocks and shares?60

Virtual & Augmented Worlds



SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMMicrosoft hololens sports63

Internet of useful thingsTelematicsVehicle-to-X commsAutonomous operationInfotainment and content

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMTelematicsVehicle to X communications (to infrastructure to other car)Infotainment and contentAutonomous operation64

Internet of useful things

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMThe LG rolling bot can enterain your pets when youre not at home and even play your recorded voice back to them through a speakerIts the perfect home monitoring camera and a remote controller for home entertainment and appliances65

Murdered by modernity

Source: nVision Research | Base: 2,200 - 5,000 online respondents aged 16+, GB, 2013

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMThe Murdered by Modernity mindset is bound to gain greater prominence in the years ahead. But this is not a trend that will necessarily cause contradictory feelings. We might like to complain about our always-on lifestyles and our inability to escape from technology, but we will also enjoy our ability to find information instantly with a click or a swipe and each new innovation will be welcomed with considerable enthusiasm. - Richard Nicholls, Future Foundation

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Murdered by modernity

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMThe Murdered by Modernity mindset is bound to gain greater prominence in the years ahead. But this is not a trend that will necessarily cause contradictory feelings. We might like to complain about our always-on lifestyles and our inability to escape from technology, but we will also enjoy our ability to find information instantly with a click or a swipe and each new innovation will be welcomed with considerable enthusiasm. - Richard Nicholls, Future Foundation

67

Meaningfulness

Todays paradigm

Most people would not care if 73% of brand disappeared

Less than 20% of brands notably improve our quality of life

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMPeople want brands to improve their lives and the lives of the people they care aboutBrands that focus on improving society and on making our lives easier and healthier, gain a greater share of our existence and receive higher levels of engagement and trust in return. Meaningful Brands shows us that there is a huge disconnect between people and brands. Most people would not care if74% of all brands disappeared for good. Being a trusted brand has not stemmed the disconnect

Inc climate changeTax and businessFor me and for society68

Thank you@Forwardmedia_UK

Ed Cox, UK Managing Director Forward Media

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMJune Sarpong MBEBroadcaster and Television PresenterTHE BEST OPPORTUNITY FOR A GENERATION?

SPONSORED BYIN ASSOCIATION WITHAN EVENT FROMNEXT EVENT28.04.16IDEAS WORTHKNOWING#BNEWS16


Recruiting & HR

GTI Breakfast News 6 March 2016 'Is 2016 THE year?