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How To Recruit on Teach Abroad Network 2016-2017 edition
How to Recruit on Teach Abroad Network
Contents
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-Aberdeen Group
Recruiting is changing. Are you?
The world of recruiting is changing. More and more, specialized social networks are becoming important sources of talent. Especially professional networks. If you’re only posting jobs on sites like Dave’s ESL Café or paying recruiters to find your next teachers, you are either spending too much money or you are getting lots of low-quality applicants. To save time and money and develop long-term social recruiting pipelines, you need to start using networking sites. Teach Abroad Network is the only free networking site dedicated to the international education industry.
How Teach Abroad Network Works
Build Your Brand- Your Personal Profile - Your Organization’s Page
Engage your Target Audience
Recruit Top Talent - Posting and Promoting Jobs - Searching for and Contacting Candidates- Building a Long-Term Talent Pipeline - Subscription Plans & Targeted Advertising
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How Teach Abroad Network Works
TeachAbroadNetwork(TAN)isnotjustajobboard.Successfulrecruitingonnetworkingwebsitesrequirestwothings,whichwewillexploremorein-depththroughoutthisguide:
1.Sharingcontent,notjustjobs.Whenitcomestonetworking,qualitytrumpsquantity.
Makecandidatesthinkofyourorganizationas“reputable”and“fun”ifyouwantthemtorefer
theirfriendstoyourjobs.Ifoneofyouremployeescreatesavideothattalksaboutyourorganizationandhowgreatitis,itwillattractmorehighqualityapplicants.Videos,blogs,interviews,andpicturesfromyourstaffwillincreasereferralstoyourjobs.
2.Growingyournetworkoffriends.Ifyouhave0friendsonanetworkingsite,nobodywillseeyourjobsoryourcontent.Ifyouhave100friendsonanetwork,expect3-7%ofthem
willshareyourjobsandupdateswiththeirfriendsandonothersocialnetworks.Imagine:7friendsshareyourjobswith150(average)friends:that’sareachof1,050potentialcandidates!
4 in 10 job seekers used networking sites to find their “favorite or best” jobs
-JobVite
Contact shared ajob opportunity 25% Shared a job
with a contact 32%Made a professionalconnection35%
First you create a Profile for yourself Your profile highlights your own personality, education, and experience.
Then you create a Page for your School or Organization
Your page will be the core of your organization’s brand on TAN, and all your organization’s information, jobs, reviews, and multimedia will be there.
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Visualize Your Network
YouhavetobeconnectedtoothermembersinordertohavethegreatesteffectonanetworklikeTAN.ConnectingmeansyouhavelotsofFriendsonthenetwork,oryou’reconnectedtothesamePageorGroup.Whenyoupostajob,forexample,
yourFriendsandpageFollowerswillseeandshareitwiththeirconnections.
ImagineTeachAbroadNetworkisthiscloud.YouwanttocreateconnectionstoexpandthenumberofpeoplewhoseeyourjobsandupdatesonTAN.
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Build Your Brand: Your Profile
Yourprofileisoftenthefirstimpressionyouwillgiveforyouoryourorganization.CreateaprofileonTANandfillitoutlikeyouaretryingtoimpresseveryonewhoseesit!IfyourEnglishlevelisnothighenoughtowritewithoutmistakes,askforhelpfromanativeEnglishspeaker.
See Who’s Viewed Your ProfileIf you have a subscription plan, you can see who viewed you and connect with them. Are your profile views increasing? How do you rank vs. your connections and coworkers? What roles, industries, and companies do your viewers come from?
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How Will Your Organization Stand Out?
Your Staff Should All Create Profiles on TAN
Everyone at your organization should build their own profiles – each person is an ambassador of your brand and increases your reach on the network.
Then They Should Join your Page
To build up your page’s “Social Proof” (a.k.a. “Trust”) you want lots of page members and reviews. When they join, ask them to leave a review.
Build Your Brand: Create a Page for Recruitment
Recruitingiscompetitive.Especiallyifyou’reinanareaoftheworldwithlower-than-averagesalaries.Howcandidatesviewyourorganizationiscritical.Dotheytrustyou?Aretheexcitedtoapplytoyourjobs?
CreateaPageforyourschoolororganizationhere.
CreateyourPageforyourtargetaudience.Yourpageshouldhelpcandidatesunderstandthebenefitsofworkingwithyourorganization.Don’tjustcopytextfromyourmainwebsite.Considerthethingsthatcandidateswillwanttoknowabout:
- Schoolfacilities- Teacherhousing- Otherteachersthere- Supportyouprovide- Schoolneighborhoodinformation- Etc.
Showsocialproof.ByhavingmoreMembersand
Reviews,yourpagewilllookmoretrustworthy.
How to Recruit on Teach Abroad Network
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Example Page
Howwillcandidatesviewyourorganization?Willtheytrustyou?Theyneedsocialproof.
Buildyourpage’ssocialproof,a.k.a.trust,withmoreReviews,Videos,andPageMembers.
GetFollowers:90%ofnetworkersareinterestedinjobsfromorganizationsthey
follow.
Askfanstoclickthe“Follow”buttononyourpagetogetallupdatesfromyourpage.
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An Easy Way to Create Great Videos for Your Page
Saveyourselftimeduringrecruitmentseasons:Candidatesalwaysaskthesamequestionsaboutsalary,housing,hours,culture,etc.UseTeachAbroadNetwork’sGuidedRecordingTooltoanswerthesequestionsand
uploadthevideotoyourpage.
<<Youfirstchoosetherecordingyouwanttodo(ex.“SchoolIntroduction”)
Thenyourecordeachansweruntilyou’resatisfied>>
Attheend,itwillmergeyouranswerstogetherwithsimpletexttransitionsinbetweenthem.Uploadthefinalvideotoyourpage!
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Give Candidates What They WantConsider Hosting an Online Event
Members can create Events for whatever they want. One popular (and easy to do) event is an online information session about teaching abroad in your particular country.
If you discover that these events are a success, you can host more and more!
Create an Event here.
Employee-generated content. Your biggest advocates for the benefits of working in your organization should be your current employees, so ask your current employees to submit blogs, photos, or videos on Teach Abroad Network that you can share on your page each month.
Post Content and Updates RegularlyMonthly content and weekly status updates are a highly effective way to nurture relationships with your followers. When you post anything on your Company Page, it appears on your followers’ TAN homepage activity feed. Encourage followers to like, comment on and share your post – it will amplify your content throughout the entire network.
Staff Photo Contests?
Teacher Blogs or Interviews?
Staff Videos?
Engage Your Target Audience
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This section contains best practices and tips for doing your job on TAN: recruiting! We’ll go over our favorite strategies for posting jobs as well as identifying and reaching out to the best candidates for those jobs.
59% of recruiters rated candidates from network sites as “highest quality”
-JobVite
Once you have a beautifully branded organization page and personal profile, you want to let candidates know about your open positions.
Post new jobs on your organization’s page (you must have a page to post jobs). Here is some advice to follow when posting your job openings:
1) List the class and location in the title
Salary and location are the two most important things for many applicants, so list these upfront!
2) Write like it’s a conversation
Imagine you’re having a phone call with your ideal candidate. Be friendly and engaging – not like you’re talking to a robot!
3) Highlight the positive impact they will have
Most people who teach abroad want to have a positive impact on the world. Emphasize this!
Step 1: Post Your Jobs
Tiredofunqualifiedapplicants?YoucanenableApplicantRestrictionsforlanguageability,passportcountry,andcertificationsifyouhaveasubscriptionplan.Wewilldiscusssubscriptionlaterinthisguide.
Recruiting Top Talent
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The most powerful aspect of a network is getting referrals. Each member to whom you’re connected on TAN is a potential source for candidate referrals.
After posting a job, you should:
1. Share your job with your contacts on TAN.On the job page, use the Share button to share it with your network on TAN, and the Tell a Friend button to email it to
2. Add a Referral Reward to your jobYou can list a cash prize for a successful job referral. Think $50-100. According to JobVite, 69% of employers compensate employees for referrals! Read more about referral rewards here.
3. Share your job on your other social media channels.Use the social share buttons to utilize your other networks. Add a note asking your friends to refer their friends.
Step 2: Share your jobs with your connections and ask for referrals
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You can search the search form to find candidates. You can search by Classes, Locations, Age, Nationality, English Ability, and more.
Browse candidates on Teach Abroad Network here.
As you can see, the search form is very useful!
Step 3: Mastering the Search Form
If you want to message a candidate whom you like, you have to add that person as a friend and he/she must accept your friendship request.
However, you can message any member if you have a subscription plan (even if you’re not friends yet). Read more about subscription plans later in this guide.
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Step 4: Contacting Candidates &How to Write the Perfect Message
You can only contact candidates on Teach Abroad Network if they apply to your jobs or are your friends. If you want to contact candidates who aren’t your friends, you can purchase a subscription plan.
Before you contact candidates, you should have a communication strategy. Therefore, after you create a great page for your organization and post your jobs, you will need a well-written message to send to candidates.
◆ Personalize the message (read the person’s profile)◆ Add a link to useful content (provide value)◆ Don’t say everything (wait until they show interest)
Title of the book
Do you think this candidate cares about your organization? No! Don’t waste time by writing about how great your organization is. Explain how working for your organization will benefit him.
And remember: Timing matters. Send your messages between 9 AM and 10 AM local time for the recipient, between Monday and Thursday. You’re about 20% more likely to get a response at that time of day than on afternoons, Fridays, or weekends.
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Hi [name],
I’m [name] and I found your profile as I was perusing candidates on TAN. I see that [recommendation giver] had great things to say about you. I liked the class video on your profile, too!
I saw that you’re currently at [school], but wanted to reach out in case you’re open to a new opportunity.
A client school of ours in [location] is looking to hire an Elementary certified teacher with a starting salary of [salary] with [benefits]. They are a growing international school with 30 other foreign teachers. I would like to talk to you more about this position, if you’re interested.
Would you like to learn more? I’m happy to answer your questions. Here’s a link to the job details, where you can also apply: [link]
Example Message to Potential Candidates
Personalized:
Call to action:
Detailed:
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You can build a long-term pipeline of candidates by growing your network and engaging them regularly. In other words, you have to be active on Teach Abroad Network. Here are some great ideas for building and engaging a pipeline of candidates for the future:
Create a Group for your target audience.
If you’re recruiting, you should understand what people want to know. Think of topics you could teach that they’d like to know more about.
Building a Long-Term Recruitment Pipeline
Create an Event for an Online Information Session.
People love to be able to talk to people. You can create an Event and share it on the network as well as on your other social media accounts.
If you’re a recruiter, try creating an event for a “Teaching Abroad Online Information Session” to attract candidates.
“Working at an International School”
“Your Visa Questions Answered”
“Professional Development while Teaching Abroad”
Like…
Create a Group on Teach Abroad Network
Create an Event on Teach Abroad Network
Keep Growing Your Network
Having a large network will be very beneficial in recruiting. So check the newest members regularly and add new friends who will see your jobs and updates.
Develop a Helpful Reputation
Writing a regular blog or leading a group or answering questions in the forums is a great way to get noticed by network members.
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-Heidi Cohen
Paid Options
Recruiter Subscription PlanIf you want to speed up your recruitment and ensure only high quality applicants for your jobs, purchase a monthly Recruiter Plan on Teach Abroad Network. These are some of the benefits:
See subscription plan pricing here
Prime Messages
Speed up your recruitment. Prime Messages allow you to send messages to anyone on the network, friend or not.
Job Applicant Restrictions
Don’t waste time on unqualified applicants. Job applications are restricted based on your requirements.
See Who’s Viewed You
One of the best ways to grow your network is to add friends who already know who you are.
Targeted Banner AdvertisingGet your service or product promoted on the network. TAN offers targeted banner advertising to let you engage customers and deepen relationships. You can target your ads based on user profile fields.
See our Advertising Options and Getting Started
Story Ads: If you’ve created a great piece of content on TAN (like a blog, video, interview, etc.), boost it with an ad. This is a great way to get new friends and followers for your organization.
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Sign Up and Get ConnectedWhen you sign up, take 15 minutes to make sure you’re friends with existing clients and prospects, your coworkers, and key folks in your industry. Your TAN activity feed will become a great source of competitive industry intelligence and your mutual connections will be a key to networking success. The more relevant connections you have, the more mutual connections you’ll uncover!
Join The World’s First Community Dedicated to International Educators and Their Betterment
TeachAbroadNetwork.com
