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Allen Beers Strategic Product Consultant
Harnessing the active community of talent on LinkedIn
Rob Trout Strategic Product Consultant
#intalent
Member insights
• The active segment on LinkedIn
• Importance of talent brand
• Engagement and staying top of mind
• Boolean search methodology
• Key filtering techniques
• Effective InMail strategies
Recruiter tactics
Agenda Two pillars
#intalent
LinkedIn: A global pool of talent
3
3M+ INDONESIA
2M+ PHILIPPINES
1M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
18M+ BRAZIL
100M+ UNITED STATES OF AMERICA
9M+ CANADA
24M+ INDIA
6M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
16M+ UNITED KINGDOM
8M+ FRANCE
7M+ ITALY
2M+ BELGIUM
1M+ DENMARK
3M+ TURKEY
5M+ NETHERLANDS
1M+ SWEDEN
6M+ SPAIN
313M+ Members
worldwide
+2 New members per second
186M Monthly unique visitors
Students & Recent College Graduates on LinkedIn
(Fastest growing demographic) 39M+
5M+ CHINA
1M+ JAPAN
6M+ MEXICO
67% of members are located outside of the US
What’s new for active job seekers?
Search for new opportunities by: • Title
• Keyword
• Location
Filter your search results by: • Most relevant
• Most recent
• Proximity
#intalent
Member insights
#intalent
The active vs. passive segment on LinkedIn
25%
2014 Talent Trends Survey – 18,000 full-time professionals in 26 countries
45%
#intalent
70%
#intalent
2014 Talent Trends Survey – 18,000 full-time professionals in 26 countries
Importance of talent brand
#intalent
• Opportunities for advancement • Better compensation & benefits • More challenging work • Better fit for skill set • More learning opportunities
Factors when considering career change
2014 Talent Trends Survey – 18,000 full-time professionals in 26 countries #intalent
Aware
Engaged
Hire
Brand Ambassadors
All Target Talent
Your Followers
5x More likely to accept Recruiter
InMail
3x More likely
to apply to an open
position
Company followers are a pipeline of talent
#intalent
Impact of brand engagement InMail response rate
No Brand Engagement Engaged with Brand
18%
47%
#intalent
Company XYZ
James Davis
500+ Connections
2nd
Senior Product Manager
Your Company
James Davis
500+ Connections
2nd
Senior Product Manager
Start Date
Job Recommendations
Employee Profiles
Accepts InMail
Applies to Job
Targeted Recruitment Ad
Passive
Interview Process
Active
The importance of staying top of mind
Company Status Update
#intalent
Recruiter tactics
#intalent
Searching ain’t easy.
– Glen Cathey Boolean Black Belt
#intalent
3-phase approach
Search Message Filter
#intalent
Contractor Community
• Always open to new opportunities • Frequent availability • Masters of their craft • Large network of colleagues • Temp to perm
#intalent
Search AND OR NOT
contract OR contractor OR contracted OR contracting OR “looking for assignment” OR temp OR temporary OR “on project” OR “off project” OR “seeking project” freelance OR freelancer OR freelancing
“currently looking” OR “currently searching” OR “looking for work” OR “seeking work” OR “looking for assignment” OR “seeking assignment” OR “out of work” OR “new opportunity” OR “new opportunities”
Contract/Consultant
Active Seekers
Message Filter Search
#intalent
Search AND OR NOT
Contract/Consultant
Active Seekers
Message Filter Search
815K Members
13M Members
#intalent
Filter
Interested in Potential employees Consultants/contractors
Function Consultant
Years in position Short assignments
When joined New members
Groups Job seeker groups
Past/current company That has experienced recent layoffs
Company type Self-owned
Company size Contract shops
Active seekers Contractors/consultants
Message Filter Search
Follower Candidates interested in your brand
#intalent
Message Message Filter Search
#intalent
