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Are you presenting at a breakout session? Make sure your title slide is the right color.
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Keynotes & general sessions
Innovation breakout track
Data & Metrics breakout track
Talent Brand breakout track
Talent Management breakout track
Leadership & Strategy breakout track
Pipeline & Recruitment breakout track
title title title title title title title
Niamh O’Reilly HR & Recruitment
Skimlinks
How to hire for those niche roles
Skimlinks
Key Hiring Challenges: • Complex technology • Niche vacancies • New products, markets and regions • Brand awareness
Skimlinks & LinkedIn
• Searching, Storytelling & Selling • Research • Improving brand awareness
• Messaging & Brand Awareness
• Widening our search area
• Positioning ourselves as Thought Leaders
How we are overcoming these obstacles?
Harnessing your Hiring Teams Expertise
• Assist with messaging
• Referrals & Sharing
• List target companies, individuals and networks
Appeal to the Audience!
The EU is your Oyster!
Thought Leadership
Thought Leadership
• There is no silver bullet … not even LinkedIn!
• Messaging is key
• Take the search elsewhere
• Build your network & lead the discussion
What have I learned?
Are you presenting at a breakout session? Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that you want.
Keynotes & general sessions
Innovation breakout track
Data & Metrics breakout track
Talent Brand breakout track
Talent Management breakout track
Leadership & Strategy breakout track
Pipeline & Recruitment breakout track
title title title title title title title
Kevin Hough Group Head of Resourcing
LV=
Engaging & Hiring Actuaries at LV=
Firstly an apology….
Are you presenting at a breakout session? Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that you want.
Keynotes & general sessions
Innovation breakout track
Data & Metrics breakout track
Talent Brand breakout track
Talent Management breakout track
Leadership & Strategy breakout track
Pipeline & Recruitment breakout track
title title title title title title title
Our resourcing journey….
Are you presenting at a breakout session? Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that you want.
Keynotes & general sessions
Innovation breakout track
Data & Metrics breakout track
Talent Brand breakout track
Talent Management breakout track
Leadership & Strategy breakout track
Pipeline & Recruitment breakout track
title title title title title title title
82%1893 1,900
4% 6000
30,300
94%
2008 Headcount 2008 Agency
Reliance Yearly average
Applications Vacancies
Filled in 2014
2015 Headcount
2015 Agency Reliance
2015 Offer Vs Accept Ratio
What am I doing here? #Awkward
Our challenge
One of the toughest & competitive markets in
Financial Services
45% Direct Hire Ratio in 2014
Our approach
TEAM BUILD STRATEGY
EVP & RESEARCH
ATTRACTION CONTENT
What did we do with LinkedIn?
§ Used mix of existing & new content
§ Targeted journey for finance professionals
Utilised our Dynamic Careers Pages
§ Mixture of leadership stories and blog content
§ Timed and targeted to finance professionals
Developed our content posting strategy
§ Highlighted the LinkedIn potential
§ Created and utilised our LinkedIn “guide”
Leveraged our existing networks
§ Targeted follower acquisition
§ InMail campaign
Our LinkedIn Campaign
The results….
Actuarial Employer Brand EVP Measures
AUG 2014 MAR 2015 JUN 2015 AUG 2014 MAR 2015 JUN 2015 AUG 2014 MAR 2015 JUN 2015 AUG 2014 MAR 2015 JUN 2015
% of keyword job searches
(Actuarial, & Actuary)
Direct Hire Ratio LinkedIn Followers, by Job Function
LinkedIn Talent Brand Index for Finance
12.6%
29.6% 24.8%
63%
76%
89%
16.2% 21.1% 20.8% 18%
23% 25%
Actuarial Sources of Hire 2014 - 2015
Agency 55%
Internal 7%
Direct 38%
Agency 11%
As of June 2015
Internal 27%
Direct 34%
LinkedIn 28%
2014
Change of mindset
Immediate £110k Saving
Guess What?
Are you presenting at a breakout session? Make sure your title slide is the right color.
To swap the slide master...
On the View tab, click Normal.
In Normal View, in the thumbnail pane on the left, click the slide that you want to apply a layout to.
On the Home tab, click Layout, and then select the layout that you want.
Keynotes & general sessions
Innovation breakout track
Data & Metrics breakout track
Talent Brand breakout track
Talent Management breakout track
Leadership & Strategy breakout track
Pipeline & Recruitment breakout track
title title title title title title title
We didn’t spend that much! Our return on investment was 7x
§ Critically evaluate your approach
§ A blended solution is more effective
§ You don’t have to invest large amounts
Key Takeaways
Thank you
