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How to Recruit EngineersWhen You Aren’t a Tech Company

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This program is being recorded.You can download the recording at http://www.recruitingwebinars.com/

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Glassdoor offers companies of all sizes and industries employer branding, recruiting, and advertising solutions to attract, influence, and hire top talent.

https://www.glassdoor.com/employers/

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TODAY’S SPEAKERS

Lisa HoldenEmployer Communications Manager

www.glassdoor.com/employers@LisaAHolden

#GDChat

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Agenda

Ø Part  I:  Why  Hiring  Engineers   is  so  Tough  

Ø Part  II:  Top  Mistakes  Engineering  Recruiters  Make

Ø Part  III:  How  to  Successfully  Recruit  Engineers,  Even  If  You’re  Not  a  Tech  Company

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Part  I:  Why  Hiring  Engineers  is  so  Tough  

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Competition  is  fierce  

Source:  Glassdoor  Jobs  Search  Page,  Aug  2015

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Competition  is  fierce  

Source:  Company  Photos  on  Glassdoor

Slides Family Fitness

Bowling   Meals   Travel  

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Part  II:  Top  Mistakes  Engineering  Recruiters  Make

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Hiring  for  Skill  vs.  Intelligence  

Source:  Bersin  by  Deloitte,  Nov  2014

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Ignoring  Emotional  Intelligence  

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Ignoring  Emotional  Intelligence  

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Forgetting  to  let  the  candidate  interview  YOU

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Forgetting  to  let  the  candidate  interview  YOU

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Part  III:  How  to  Successfully  Recruit  Engineers

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Recruitment  Tactics  that  Work

value  when  a  recruiter  is  transparent  about  the  pros  and  cons

Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Recruitment  Tactics  that  Work

“Understand  my  skills  and  background  and  fit  the  job  to  me,  rather  than  the  other  way  around.”

“Tell  me  about  thegood  and  bad  of  yourcompany.  Why  do  I  want  to  work  there  over  some  other  company?”

“Be  transparent  about  work  culture  and  company  values.”

Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Recruitment  Tactics  that  Work

“Ask  for  me  to  contact  my  friends  if  I’m  not  personally  interested  in  a  position…it  feels  like  you  are  asking  me  to  do  your  job  for  you.”

“Omit  the  salarypackage.  How  am  Isupposed  to  know  whether  the  job  is  worth  considering?”

“Send  a  generic  mass-­email.  It  goes  right  to  the  trash.”

Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Most  Effective  Recruitment  Tactics

say  blog  posts  from  engineers  at  the  hiring  company  help  entice  them

Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Most  Effective  Recruitment  Tactics

say  they  appreciate  meet-­ups  at  the  company  hiring  where  they  have  a  chance  to  connect  with  other  engineers  

Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

Most  Effective  Recruitment  Tactics

say  social  media  outreach  from  other  engineers  at  the  hiring  company  is  most  effective  in  learning  about   job  opportunities

Source:  Glassdoor  Software  Engineer  Survey,  Feb  2014

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor

In  Conclusion

Ø Highlight  the  good  things  about  your  companyØ Host  events,  invite  people  in  to  visit  

Ø Understand  engineering  skills  and  fit  the  job  to  them  rather  than  the  other  way  around  Ø Incentivize  your  engineers  to  recruit  others  like  them

Ø Be  transparent  Ø Blog  posts,  social,  engage  on  Glassdoor  and  other  platforms

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Q&AQ&AYOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.

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YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.