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SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Bruno OuelletteOrganizational Psychologist and Speaker
WHY
HOW
WHAT
INSIDE
SIMONSINEK’S
HEAD
People don’t buy WHAT you do,they buy WHY you do it.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
People don’t buy WHAT you do,they buy WHY you do it.
– Simon Sinek
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Nearly 20 million
people have seen
Simon Sinek on
TED.com explaining
how great leaders
inspire us to
take action.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
He is the author of a
hugely popular book.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Let me tell you about
Simon Sinek’s book
in stories and images,
as I do when I give
my talks.
Bruno Ouellette
Organizational Psychologist
and Speaker
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
It all began in someone’s garage.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Two guys playing around with electronic
gadgets were about to found an empire.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Steve Jobs
Steve Wozniak
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
How did these two
young Steves succeed
in getting…
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
… from here…
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
… to here?
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
That is what Simon Sinek
explains in simple terms,
using his golden circle.Simon Sinek (2014).
Start With Why.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
WHY
HOW
WHAT
Simon Sinek (2014).
Start With Why.
THE GOLDEN
CIRCLE
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Simon Sinek (2014).
Start With Why.
WHATTHE DESIRED OUTCOME
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Simon Sinek (2014).
Start With Why.
WHATTHE DESIRED OUTCOME
The peak of
the mountain
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Simon Sinek (2014).
Start With Why.
WHATTHE DESIRED OUTCOME
For an INDIVIDUAL, it’s a matter of:
actions and tasks
For an ORGANIZATION, it’s a matter of:
products sold or
services offered
The peak of
the mountain
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
HOW
Simon Sinek (2014).
Start With Why.
KNOW-HOW
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
HOW
Simon Sinek (2014).
Start With Why.
KNOW-HOW
Ice axe, crampons,
and the right
technique
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
HOW
Simon Sinek (2014).
Start With Why.
KNOW-HOW
For an INDIVIDUAL, it’s a matter of:
methods for achieving
objectives
For an ORGANIZATION, it’s a matter of:
procedures that set it apart
from the competition
Ice axe, crampons,
and the right
technique
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Simon Sinek (2014).
Start With Why.
ASPIRATIONS
WHY
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Simon Sinek (2014).
Start With Why.
ASPIRATIONS
WHY
The desire to
take risks,
to dream and
to excel
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Simon Sinek (2014).
Start With Why.
For an INDIVIDUAL, it’s a matter of:
a personal vision, causes,
beliefs, values and talents
For an ORGANIZATION, it’s a matter of:
its mission, its identity and
its purpose - beyond just
making money!
ASPIRATIONS
WHY
The desire to
take risks,
to dream and
to excel
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Simon Sinek (2014).
Start With Why.
Getting back to
our example: Apple
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
WHAT
Simon Sinek (2014).
Start With Why.
Selling computers,
cell phones, tablets
and so on
Getting back to
our example: Apple
By offering
well-designed,
user-friendly
products
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Getting back to
our example: Apple
HOW
Simon Sinek (2014).
Start With Why.
To leave a mark in the world by
helping the thinkers who move
humanity forward, and by always
challenging the status quo.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
Getting back to
our example: Apple WHY
Simon Sinek (2014).
Start With Why.
People have bought from Apple not
because of its products, but because
they have identified with the brand,
its founders, and what they embody.
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
WHY
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
EVERYONE KNOWSWHAT HE OR SHE DOESWHAT
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
SOME PEOPLE KNOW HOW THEY DO WHAT THEY DO.
HOW
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
VERY FEW PEOPLE CAN EXPLAIN WHY THEY DO WHAT THEY DO.
WHY
SPB ORGANIZATIONAL PSYCHOLOGY | spb.ca
HOW ABOUT YOU?DO YOU KNOW
WHYYOU DO WHAT
YOU DO?
ca.linkedin.com/in/psychologuesportif/fr
@bouellettemind
Bruno OuelletteOrganizational Psychologist and [email protected]
Bruno is a recognized expert in the field of human performance and
potential transformation. An organizational psychologist since 1990,
he lived in Alberta for 11 years and travelled the world with world-
class athletes. He has worked with more than 30 Olympic medalists
in their pursuit of excellence. Bruno combines his experience in the
world of high-performance sport with his ability to inspire leaders. At
SPB he is a respected high-performance coach and a much sought-
after motivational speaker.
1 877 687-7881
www.spb.ca
