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Channel Effectiveness denise cox, Lead Communications Consultant,
Newsweaver
Twitter hashtag: #icewebinar
400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees
denise coxLead communications consultant, NewsweaverTwitter: @denisecoxWebsite: www.newsweaver.com/internal-communications
Twitter hashtag: #icewebinar
Claire Bergin Senior Marketing Executive, NewsweaverTwitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications
Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
Of the channels you currently used - select the 3 most effective
EmailIntranet
Social
F2F
Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014
Of the channels you currently used - select the 3 most effective
One-to-one managerial meetings
Source: Newsweaver/Melcrum Emerging Trends & Technology Survey report 2014.
Email channel audit
Governance Strategy Access to data Up to date technology Insight & measurement
Conduct an all-channel audit
Why measure channel effectiveness?
Understand performanceImprove results / effectiveness Increase employee engagement performanceShare with stakeholders
Best practice for measuring
Get data on your primary channelsMeasure globally by campaign across channelsView reports by employee data / audiencesGet actionable insights