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University of Florida Employer Retreat Waves of Change, Oceans of Opportunity
July 10, 2015
Altria Group Distribution Company l J. Laureano l 7.7.15 l Confidential l 1
Altria Group Distribution Company l J. Laureano l 7.7.15 l Confidential l 2
Overview
Altria Group Distribution Company l J. Laureano l 7.7.15 l Confidential l 3
Topics
Keep Up With The Change - Testimonial
Know Your Audience - Millennials / Generation Z
- University of Florida population
Invest - Right People
- Right Resources
- Right Events: Balance Owned events & Campus events
Altria Group Distribution Company l J. Laureano l 7.7.15 l Confidential l 4
My Testimonial
My testimonial:
Differences oFaculty
oStudents
oCampus Culture
Altria Group Distribution Company l J. Laureano l 7.7.15 l Confidential l 5
Change is Guaranteed: o Degree Requirements
o Students
Must Do’s (& Review): o Be flexible! Adapt to evolving
environment of college and
technology
o Define your Recruiting Vision
o Develop an ongoing Campus
Strategy
o Recognize EVP
Finding the Sweet Spot Employer Value Proposition
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Preferences Why people choose an
IDEAL employer
Associations What your key audience
ASSOCIATES with your
company
Employee Experience The strengths of your company as
PERCEIVED by high performing
employees
EVP
Topics
Keep Up With The Change - Testimonial
Know Your Audience - Millennials / Generation Z
- University of Florida population
Invest - Right People
- Right Resources
- Right Events: Balance Owned events & Campus events
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Know Your Audience
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The World is Changing
Source: Universum
Know Your Audience
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Source: Website; NACE 2015
Know Your Audience
Altria Group Distribution Company l J. Laureano l 7.7.15 l Confidential l 10
Source: Ryan Jenkins, GenZ
72%
WANT THE RIGHT TO
DESIGN THEIR OWN
MAJORS
52%
STATE THAT HONESTY
IS THE MOST
IMPORTANT QUALITY
FOR A GOOD LEADER
Aspiration… Values…
75%
VISIT A SOCIAL MEDIA
SITE DAILY
Digital Driven…
Know Your Audience Student Profile
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Source: Universum
Know Your Audience
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Source: Universum
Know Your Audience Data Example
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Source: Universum
Students Top Preferences
Professional Training & Development
Respect for its People
Leadership Opportunities
Leaders Who Support My Development
Secure Employment
High Future Earnings
Inspiring Management
Friendly Work Environment
Variety of Assignments
Enable integration of personal interests into schedule
Know Your Audience Data Example
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Source: Universum
Students Most Used Communication Channels re: Employers
Know Your Audience
Altria Group Distribution Company l J. Laureano l 7.7.15 l Confidential l 15
The Career Community
In Summary…
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Topics
Keep Up With The Change - Testimonial
Know Your Audience - Millennials / Generation Z
- University of Florida population
Invest - Right Team & Resources
- Right Events: Balance Owned events & Campus events
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Right Team
Campus Team members should
authentically represent your culture
Best if aligned with departments you are
hiring for
Helpers:
- Alumni
- Millennials
- Diversity
- Ambassadors
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Right Resources
Company Mission
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Job & Benefits Description Giveaways
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Connect with the Audience
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Right Events
Company Sponsored Events
- Info Sessions
- Classroom Presentations
- Leadership Programs
- Organizations
Leverage the CRC Infrastructure
- Career Showcase
- Employer 2Student Programs
- Mentoring
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And remember….
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