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Katrina Collier from Winning Impression tells us why it's important to not only choose the right social channel to talk to your potential talent, but also to have the right attitude
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Katrina CollierWinning Impression
The right social community is the talent attraction secret ingredient!
@WinningImpress
An Independent Voice on Social Recruiting
Since 2009
@WinningImpress
In your own community one way news might be ok… maybe.
But in reality...
The right approach to social communities is key
Be you, be real
Be consistent & valuable
Be conversational, polite & thankful
Pay it forward
Get it right & you’ll attract the right people!
Which social community
is right?
may seem right but is it social?
2.1M LinkedIn Groups
1.28 billion Facebook users
802 million check in daily!
36 million British users
Use without adding friends!
A question…
Facebook Groups
The fastest growing social site
with 150M users globally.
c. 1 billion Twitter accounts
255 million are active
10 million Brits use Twitter
29% of those aged 15 - 34 use it
☺ 540M active users across Google each month
☺ 300 M people are active in the stream each month
☺ 10M British users
Google+
☺ 1 billion YouTube users
☺ 2nd largest search engine
☺ YouTube reaches more US adults
aged 18-34 than any cable network
☺ 19.1M unique Brit visitors / month
YouTube
Bēhance
☺ 70m users
☺ 80% women
GitHub
4.5 million users, grew by 1.5 million in 2013 alone.
Stackoverflow72 million unique visitors per month
The right social behaviour in the right social community = success!
Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search
WinningImpression.com +44 7917 880 711Twitter: @WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/+KatrinaCollier
Questions?
