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For Government

Partnership for Public Service – Ready to GovernMarch 7, 2016

Title

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01 Review LinkedIn Recruiting Model

02 Product Overview

03 Recruiter Demo

AgendaToday’s Objective:

Review LinkedIn’s products and platform. Assess the platform’s ability to improve the speed, efficiency, and reach of Presidential transition efforts

Transition’s Objectives:

1. “Stealth”: Identification of candidates & creation of talent pools

2. Assess propensity to serve / party affiliation

3. Engage and nurture candidates to openings

Title

Different stages of the candidate journeycall for different recruiting strategies

Recruiting Strategies

Planning & Analysis Build Awareness Engage Audiences Recruit

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Candidate Journey

Recruiter [Research]Talent Pool Reports, Talent

Flow AnalysisInternal Workforce Planning

Company PageAds & Media,

Job Distribution

Career Page, Sponsored Updates

Talent Direct Job Posts

Recruiter [Sourcing], InMail

Talent Direct

LinkedIn Talent

Solutions

Unaware Aware Considering Hired

Phase 1“Anonymous” Phase 2

Title

Phase 1: Planning & analysis, Talent Pool Reports & Recruiter

Title

Veteran MobileTop Performer

Expand your reach to access the full network

Added to project

Met them. Ready to move in 6 months. Follow up in Oct.

Cyber Security

Cyber Security

Engage candidates directly

with InMail

Manage your pipeline of talentACME Systems

Jenny Chen

500+ Connections

2nd

Security Engineer

Jenny Chen

Phase 1: Find and engage the world’s best passive talentAccess to 400M+ LinkedIn Members

Title

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Phase 2: Segment, engage & recruit strategically

Affinity

Job Fit /Skills Match

Proactive Recruiting - Recruiter - InMails

Awareness& Engagement - Sponsored Content - Talent Direct - Company Pages

Awareness - Social Media - Content Marketing - Digital Media / Ads

Reactive Recruiting

Title

Company Page: Core of Presence on LinkedIn

Build Followers

Engage with Updates

Increase Awareness &

Affinity

Ready to Govern

Ready to Govern

Title

Sponsored Content: Highly Targeted, In-Feed, Native Ad

Solicit Response To Test For Propensity / Interest

Organize Respondents Into a Community of Candidates

Continue Engagement By Updating New Followers

Generate Awareness of Organization / Opportunity

Title

Talent Direct: Targeting Members At Scale

MembersReceive

Notification

Title

Talent Direct: Targeting Members At Scale

Up to 1,500 MembersReceive

Custom InMail

Single CTACapture

Candidate inRecruiter

I’m Interested

I’m Interested

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LinkedIn Recruiter Demonstration FIND

ORGANIZE

CONTACT

COLLABORATE