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“YOU HAVE TO MOTIVATE YOURSELF WITH
CHALLENGES. THAT'S HOW YOU KNOW
YOU'RE STILL ALIVE.” – JERRY SEINFELD
Bootcamp Schedule
• Warm up: Understand the network
• Exercise set 1: Headshot & Headline
• Exercise set 2: Summary & Experience
• Exercise set 3: Rich Media
• Exercise set 4: Sharing
• Cool down: Takeaways
The LinkedIn network
2M+ PHILIPPINES
1M+ SINGAPORE
3M+ INDONESIA
1M+ MALAYSIA
1M+ SAUDI ARABIA
18M+ BRAZIL
100M+ UNITED STATES
OF AMERICA
9M+ CANADA
24M+ INDIA
6M+ AUSTRALIA
1M+ NEW ZEALAND
3M+ SOUTH AFRICA
1M+ UNITED ARAB EMIRATES
16M+ UNITED KINGDOM
8M+ FRANCE
7M+ ITALY
2M+ BELGIUM
1M+ DENMARK
3M+ TURKEY
5M+ NETHERLANDS
1M+ SWEDEN
6M+ SPAIN
5M+ CHINA
380M+ Global members 2 members/sec
20M+ skilled volunteers #14 visited site globally
Why do professionals come to LinkedIn?
Identity The professional
profile of record
Network We connect the world’s
professionals
Knowledge The definitive professional
publishing platform
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Headshot & Headline
Consider this: Add a headshot, create a compelling headline, & customize your profile url
Profiles with headshot are up to
14x more likely to be viewed
120 Characters to make an impact;
own your headline
12
Headshot & Headline
Consider this: Add a headshot, create a compelling headline, & customize your profile url
Profiles with headshot are up to
14x more likely to be viewed
120 Characters to make an impact;
own your headline
Summary
Consider this: Your summary is an opportunity to highlight your current role & future aspirations, both
professional and personal
Break your summary into sections
to highlight what’s important
Profiles with keyword rich
summaries are rank significantly
higher in search results
Experience
Consider this: Sharing about your role and what you do makes it easier for
LI members and colleagues to identify your skills & expertise
Think beyond a job description and
spotlight your key contributions
13x - more likely to be discovered
by adding skills to your profile
Think beyond a job description and
spotlight your key contributions
13x - more likely to be discovered
by adding skills to your profile
Rich Media
Consider this: Use photographs, YouTube, and Slideshare to feature a particular accomplishment or
espouse your nonprofit’s mission
Slideshare from LinkedIn can
emphasize your company culture or
focus on a project well done
Youtube can highlight your org’s
mission or celebrate your team
1. Have you shared an update on LinkedIn before?
2. What are your reasons for sharing or not sharing a
status update?
Open Questions
Sharing
Consider this: Sharing an update, ‘commenting’ or ‘liking’ updates from others, uploading photos, or
publishing your own content helps build your professional brand
2% of employees are responsible
for 20% of engagement
(company updates)
130k - # of posts/wk on LinkedIn
from topics ranging from
education to law
How are you going to stand out?
22
Your LinkedIn routine
• Exercise Set 1: Headshot & Headline
• Exercise Set 2: Summary & Experience
• Exercise Set 3: Rich Media
• Exercise Set 4: Sharing