Military veteran recruitment

MILITARY/VETERAN RECRUITMENT

2

Competitive Sites

Total Unique Visitors

MILITARY.COM 9,083,921 VA.GOV 3,669,000

NAVY.MIL 1,282,000

ARMY.MIL 1,144,000

MILITARYTIMES.COM 747,000

AF.MIL 477,000

AIRFORCE.COM 367,000

NAVY.COM 315,000

MARINES.MIL 217,000

Largest military benefits directory

Largest military financial resource

Largest military relocation resource

Largest military publication Largest military community Largest military discounts

directory

Military Audience Reach

Source: Military.com Internal Analytics Sept 2014. Most third-party audience measurement tools are unable to measure traffic behind DoD firewalls | comScore Key Measures: Sept 201 4

3

Over 10 Million Members

4

Source: Military.com Internal Metrics, 2014

40% of all active duty personnel are

Military.com members. They are mostly under

the age of 35 with spouses and dependents.

50% of all transitioning service

members are our members faced with

career, education and benefits related

choices.

We have millions of Veteran members who engage Military.com to understand their benefits, search for jobs and connect to military-friendly employers. Our membership includes 24% of all veterans in the workforce under age 65.

40% of all military spouses are our members who are continually confronted with necessary career, relocation and financial decisions.

Military Branches on Military.com

5

22%

16%

29%

37%

4%

12% Attended High School, no diploma

High School Graduate

Attended College, no degree

College Graduate

Attended Graduate School, no degree

Graduate Degree

By the Numbers: Military.com

6

Source: 1Military.com Internal Metrics, 2015 // 2comScore Metrix, November 2015 // 3Nielsen @plan, Q3 2015 (HHI)

1 32

<$25,000 8%

$25-49,999 20%

$50-74,999 23%

$75-99,999 28%

+$100,000 19%

(Median HHI: $73,000)

18-24

25-34

35-44

45-54

55-64

65+

10%15%

13%18%19%

26%

2

66%

34%

Military Transitions

7

8

Defense/Procurement Network

9

The Military.com network is the leading online resource for federal procurement influencers and purchasing decision-makers.

We Deliver Qualified Influencers and Decision-Makers

77% Defense, Military or Intelligence Agency

23% Federal Civilian or

Independent Agency

26,900+ Government Service 1-15 SES Members

Source: Federal Media Marketing Study, Market Connections, Inc.

10

Purchasing decision-makers who:• Make final purchasing decisions• Are “need identifiers”• Allocate budgets• Determine specifications and features• Identify potential contractors and

suppliersThe Audience:• Military branches • Defense agencies• Government Personnel Members

o 10,000+ Government Service (GS) 1-7*o 15,000+ GS 8-15*o 1,900+ SES

• Personnel in:o Aviationo Telecomo Engineeringo Ground troops

The Military.com Network Delivers…

Source: Military.com Internal Data 2014

• Military.com’s online defense and acquisition journal

• Reaches procurement acquisition influencers and decision makers in the Pentagon, on the Hill and around the Beltway

Web traffic:• 170,000 average monthly unique

visitors• 340,000 average monthly page

views

DoD Buzz

11

Source: Military.com internal data – 2014

Reach the procurement and military audience via newsletters that reach nearly half a million Military.com members

DoD Buzz Newsletter: • Weekly publication to military

officers, decision-makers and defense contractors. Focuses on military contracts, budget decisions, and political affairs.

DoD Buzz Newsletter

1212

13

DoDBuzz Effectively Reaches the Military and Federal Government

31% of readers are: • Federal Civilian Government/DoD • Department of Defense Contractors30% of readers are with military experience • Active Duty• Veterans • Military Retirees

DoD Buzz is a ‘must read’.”

Source: Military.com Internal Survey Data

14

DoD Buzz Delivers a High-ranking and Influential Military Audience

Readership• Flag Officers• Senior enlisted leadership• Requirements Officers• Program Managers• Government employees• Lawmakers• Defense contractors • Military Retirees


15

DoD Buzz’s ReadershipCareer Fields


Over 70% of readers rely on Military.com and DoDBuzz as their primary source of defense news

16


17

50% of readers are loyal Military.com visitors who engage on a daily basis


DefenseTechDefense Tech• Technology is shaping how wars

are fought and borders are protected.

• DefenseTech stays on top of these changes, rounding up the day’s news and providing analysis on what lays ahead.

• From Predator drones to roadside bombs, computer security to nuclear threats, DefenseTech examines the intersection of technology and defense from every angle.


visitors• 660,000 average monthly page views

Source: Military.com Internal Data – Q3-Q4 2014 Averages

Over 65% of readers visit Military.com and Defense Tech over other defense or federal government online publications

19


20

Defense Tech’s Readership Career Fields


21

• Kit Up! is the premier online resource for the latest developments about tactical equipment and weapons, helping readers stay on top of the most recent news and trends.

Reach• Military personnel• Special Operations• Program Managers• Suppliers/Manufacturers• Evaluators


visitors• 565,000 average monthly page views

Kit Up!

Source: Military.com Internal Data – Q3-Q4 2014 Averages

Thomas Eskridge / Senior Account [email protected](843)-773-3597

Recruiting & HR

Military veteran recruitment