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Shira AppellCustomer Education Consultant
Mobilize your brand ambassadors:
making the most of LinkedIn.com
Liz KaniaCustomer Success Consultant
TRUST
Firm belief in the reliability, truth, ability, or strength of someone or something
• Your Profile
• Your Employees
• Your network
A person is 3X more likely to trust a post from a company’s employee than
from the company itself.
Source: Edelman Trust Barometer
Set a good example
6
Which profile do you trust? A B
How will you build trust on your LinkedIn Profile?Frame your Intention with your Profile
Who is the intended audience. Who
do you want to trust you?
What is an ideal goal or outcome of
your presence on LinkedIn?
What do you love about what you’ve
done professionally?
Build trust with a
professional photo
More views with a profile
photo than without
14x
Win over your audience
with an attention-
grabbing headline
What you do
Your passion and value
Use Keywords to help being found
Passionately Promoting a culture of
transformation with top talent.
Introduce yourself and
your passions with a
compelling summary
Focus on career accomplishments and
aspirations
Include keywords not buzzwords
Bring to life with rich media links
Build Credibility with your
Experience & Education
More profile views than
those without
12x
Collect Recommendations
to build Credibility
Manage your personal settings.
Manage your brand.
You control what you broadcast.
You can manage your privacy.
Internal Mobility
Referral Program
Spread the Word
With Status Updates
“Made breakfast, went for a walk, now watching Harry Potter marathon #lazysunday”
LinkedIn is a Professional Network
Had a great time learning about volunteering opportunities at the LinkedIn For Good Breakfast this morning! #linkedinlife
LinkedIn is a Professional Network
Deeply explore topics
that matter to you.
Strengthen your
reputation
Grow your reach.
Publish a post and
share your expertise
Customize Your Game Plan
Know your audience – are they social media savvy? More old
school? Comfortable with LinkedIn.com?
Train your leaders – Get your hiring managers on board and
ensure that they have the tools to get their teams on board
Make it easy for them – Serve updates – how it saves time
Keep communication consistent – let your employees know
that they are brand ambassadors – let them know why their
involvement matters……..why does it matter?????????????
(see below)
Customize your Game Plan
to Mobilize Your Ambassadors
Tailor Your Communication
Know Your Audience
Get your Leaders on boardElevate Your Leaders’ Brand to Inspire on LinkedIn
Define & Curate a Strong Brand Message
Build an Internal Portal or Wiki
Market an Internal Newsletter
Socialize a Video Channel
Celebrate & Educate
Build an Ambassador Program
Coaching sessions / Lunch & Learns
Incorporate during Onboarding
Celebrate & Elevate Wins
Identify talent brand ambassadors to host in-office events
Serve status updates
Keep communication consistent
Diversify content of your updates
Make it Easy for Them
Having an amazing time at Talent Connect in Anaheim
with @Shira Appell
Internal Mobility
Referral Program
Build Trust
Build Trust
What’s in it for me?
84% of Internal Movers would have left
79% of external movers would have stayed
65% say it’s easier to find external opps
Promote Internal Mobility
Don’t let top talent slip away
Use powerful profile-to-job matching to deliver the right internal roles to
the right talent at the right time
Build Trust with Internal Mobility
New
Opportunity
Recommendations
Matching Engine
Your Jobs
Employee
Profiles on
Encourage authentic employee
network engagement
Leverage your employees’ networks
Recognize & Celebrate Referrals
Top Talent Attracts Top Talent
It Starts with You: Set the Standard
Customize your Game Plan
Leverage your Brand Ambassadors
Mobilize your Brand Ambassadors