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Motivation marketing

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Motivation

Motivation is the driving force within an individuals that impels them to action.Motivation in management describes ways in which managers promote productivity in their employees.

NEEDSA condition or a situation in which something must be supplied in order for certain to be maintained or a desired state to be achieved.Two types of needs: Innate needsAcquired needs

Innate NeedsThese are physiological, that include the needs for food, water, air, clothing, shelter and sex.

Acquired NeedsNeeds that we learn in response to our culture or environment, that includes:

Model of the MotivationPersonality PerceptionLearningAttitudes

UnfulfilledNeeds, Wants andDesires

TensionDrive

Behaviour

Goal or Need Fulfilment

TensionReduction