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1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved ONE FOR ALL CASE STUDY Keep employer branding materials in different regions consistent. Client Schaeffler Region China Date 2011 Keywords Posters Knowledge Sharing Direct Mail

One for All - Schaeffler

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Design communication materials for Schaeffler offices in different regions of APAC and provide media advice.

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Page 1: One for All - Schaeffler

1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

ONE FOR ALL

CASE STUDY Keep employer branding materials in different regions consistent. Client Schaeffler Region China Date 2011 Keywords Posters Knowledge Sharing Direct Mail

Page 2: One for All - Schaeffler

2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

BACKGROUND Schaeffler’s employer branding materials were not consistent throughout Schaeffler APAC.

Page 3: One for All - Schaeffler

3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

BRIEF Design communication materials for Schaeffler offices in different regions of APAC and provide media advice.

Page 4: One for All - Schaeffler

4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

SOLUTION Maximum developed an Online Toolkit, which allows Schaeffler offices in different regions to order communication materials whenever and wherever they needed it. Maximum also helped them to adapt the designs and provided media advice for all of their hiring needs.

Page 5: One for All - Schaeffler

5 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

Log-in Learn about EVP View developed materials

Look into details Customise content and size to make orders

Submit request for media advice

Shaefller.careers

Page 6: One for All - Schaeffler

6 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

EMPLOYER BRANDING ONLINE TOOLKIT

Event booth

Pull-up banners

Media Advice

Direct mail template

Page 7: One for All - Schaeffler

7 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

For more information, talk to me.

Emile MacGillavry Managing Director!!!

T: +86 139 1811 0043 E: [email protected] W: maximum.com/emile-mac-gillavry

NEXT STEPS

Page 8: One for All - Schaeffler

8 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved

HONG KONG ROTTERDAM SHANGHAI SINGAPORE

Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM

© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.