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With Mark CohenIntegrated Marketer, Digital Strategist, Marketing Technologist
With Mark CohenIntegrated Marketer, Digital Strategist, Marketing Technologist
Recruiting in a Digital WorldStrategies for successfully finding & recruiting high-caliber physicians online.
Sponsored by
What You’ll Learn Today
● What physicians do
online● How to find physicians
online● How to engage with
physicians online
Why Digital MattersThe Internet touches 360 degrees of a physician’s practice Big Pharma is replacing sales people with apps and digital marketing materials
What Physicians Are Doing OnlineResearching
Sharing medical information
Connecting with other physicians
Connecting with patients
Building their own platforms
How to Find Physicians Online● Go where they are● Do what they do● Use tools to find them
How to Engage with Physicians OnlineIt’s all about being in the right place at the right time—with the right message.
● Be user-centered
● Mine your network● Use the 80/20 rule
Main Points to Remember
1.Make it about them
2. Think like a marketer
3. Be in the right place at the right time with the right message
Thank You for Participating!Connect With Me!
Mark H [email protected]
About Physicians EmploymentAt Physicians Employment, we've been helping recruiters connect with top
physician talent for over 20 years through online advertising and our
proprietary Active Physicians Database of high-caliber, job-seeking physicians.
We can help you fill your positions faster this year.
Interested in Learning More?
Because you participated in this webinar, we’d like to offer you a special gift.
Watch for an email from PhysEmp.com in your inbox!
Contact USPhone: 800.267.6115
Email: [email protected]
linkedin.com/company/physicians-employment
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