Rethink Employee Communications: Adapting to the Digital Age

Ami ChitwoodSr. Manager, Social Media at

Deloitte Services, LP@achitwood

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RETHINK EMPLOYEE COMMUNICATIONS:ADAPTING TO THE DIGITAL AGE

Lisa BrazielVP of Strategy at

Ignite Social Media@lisa_braziel

Michael BritoHead of Social Media

at W2O Group@britopian

#DySiWebinar@achitwood @lisa_braziel @britopian

Traditional forms of employee communications are proving ineffective today

The Current State of Employee Communications

of employees feel that they’re missing out on company information and news74%

Sources: Mindshare, Gallup

of employees are NOT engaged at their current jobs66%


Companies with engaged employees outperform others by

The Importance of an Informed and Engaged Employee

202%

Sources: Gallup

Disconnected and disengaged employeeswill not become brand advocates

K E Y T A K E A W A Y


The Evolution of Employee Communications

55% of employees say a mobile application would help them be more informed and engaged with their company.

Sources: Mindshare

K E Y T A K E A W A Y

MOBILE and SOCIAL are critical toeffective employee communications & advocacy


Inspiring Advocacy from the Inside Out

Informed + Engaged Employees = More Productive EmployeesThat WANT to Share Company Content

66% of employees believe that they are already an advocate for their company

Sources: Mindshare


Ask Yourself These Questions Before You Begin

WHAT content do you want employees to share?content currently exists versus needs to be created?involvement can employees have in crafting messages about your brand?

WHY would employees want to be a part of spreading your messages?

§  Is your brand story compelling enough to share?§  Does it communicate something about them?§  Is the message believable and authentic?

HOW will you encourage ongoing involvement from employees?


Drive Thought Leadership Through Employee Activation

“Our objective is to motivate our

employees to share the content

we’ve worked so hard to create,

making them a part of our

marketing strategy.”


Focus on Simplicity from the Beginning

•  Start with small group of early adopters•  Involve stakeholders as soon as possible•  Establish clear goals for the pilot phase•  Define how you will measure success•  Have leadership champion the pilot

Deloitte Services, LP

“Our goal was to make it easier for Deloitte

practitioners to share our content, and minimize

the risk in the eyes of leadership.”


Create New Business & Extend the Brand Voice

§  Launched #W2OVoices in Sep. 2015

§  Working on building a content engine internally

§  Segmented by agency and practice area

§  Requires creative & content support on back end

“For the first time, it’s now possible to scale Employee

Advocacy with the right technology in place.”


Key Takeaways & Learnings

Allow your workforce to be brand advocates by rethinking

communications both internally and externally.

Help employees be more informed and engaged with digital-age

communications they already use in their personal lives.

Focus on social & mobile as they are critical in the execution of a

successful Employee Advocacy program.

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The Most Rewarding Employee Experience

#DySiWebinar

ü  Personalized

ü  Automated

ü  Targeted

ü  Member management

ü  Advanced scheduling

ü  Insights & analytics

Enterprise Grade Technology for Global Scale

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Thanks for Joining Us!Presented by:

Recruiting & HR

Rethink Employee Communications: Adapting to the Digital Age