Robert L. Straus 2201 Farrington Avenue | Alexandria, VA 22303

Objective: As a passionate digital marketer, my goals are to continue learning the subject matter in a more formal manner. More specifically, I plan to put my dreams of becoming a business owner aside for the next 3-5 years to learn the trade and continue experiencing new obstacles to grow.

Areas of Expertise: ● Expertise in the major digital marketing disciplines including email marketing, marketing

automation, social media management (SMM), and inbound marketing. ● Experience driving results with targeted page views using Search Engine Management

(SEM), Search Engine Optimization (SEO), Pay Per Click Advertising (PPC) and more. ● 2 years content design and strategy for the front-end of WordPress managed websites. ● Tenured sales professional with business development experience managing the entire

accounting cycle for 150+ accounts with revenue exceeding $1.8 million per year. Professional Experience:

Publication Strategist - DC Tech Trends, Alexandria, VA (Apr. 2016 – Present) ● Copywriting, editing, and developing front end of WordPress managed website. ● Outreach and relationship building through various forms of strategic digital marketing

including: Marketing Automation, Social Media Management, and Content Marketing. ● Executed website growth strategy with focused efforts on publication automation, email

list building, and a heavy focus on social sharing and user experience (UX). ● Drove website traffic with strategic use of customized reports from Google Analytics.

Achievements: ● Published over 30 original articles and 300 user-generated pieces of content to drive

over 10,000 unique page views, 300 site members, and 1,000 email subscribers.

Owner & Operator - iSymbolize Media, Alexandria, VA (Dec. 2015 – Present) ● Primary services include Social Media Management (SMM) and Search Engine

Optimization (SEO) for small-to-mid sized businesses in the Greater Washington, DC, Maryland, and Northern Virginia (DMV) Area.

● Conducted scaled forms of client acquisition via content marketing on various social media communities including: LinkedIn SlideShare, Medium.com, Google Blogger/RSS, and the iSymbolize blog (http://www.isymbolizemedia.co/blog/).

● Created, managed, and leveraged all social media efforts for myself and my clients. Achievements:

● Achieved over 11,000 social media followers combined on Twitter, Google+, Facebook, LinkedIn, Tumblr, Instagram, and Pinterest with zero dollars in marketing.

**Willing to relocate | References available upon request**

Website: robertstraus.com | LinkedIn: linkedin.com/in/robertstraus | Twitter: twitter.com/straush0use

Flat World Knowledge, Washington, DC - Learning Content Engagement Consultant (Aug. 2015 – Dec. 2015)

● Sales process negotiator and business relationship liaison for digital first EdTech startup. ● Conducted cold calls and formatted customized email cadences for professors, adjuncts, and

department heads for institutions in North America. Learning Tree International, Reston, VA - Training Advisor/Account Manager (May 2014 – July 2015)

● Conducted outgoing cold calls and targeted email campaigns to several dozen Information Technology and Project Management C-Level Executives in public and private sector every day.

● Created, maintained, and leveraged relationships worth $150,000 each per year with the world’s largest Government agencies and Fortune 500 companies including: U.S. Nuclear Regulatory Commission, U.S. Food & Drug Administration, Marriott International, FINRA, The MITRE Corporation, GEICO, and The Vanguard Group.

Achievements: ● No. 5 of 23 Reps With Revenue Exceeding $667,000 (Quota of 103.38%) – 4 th Quarter of FY 2014 ● “Monthly Quota Achievers Club” – June, July, August & Sept. 2014, May & June 2015 ● “Rookie of the Month Award” – June 2014, July 2014, August 2014, September 2014 ● Attended Course 3405: Developing your Leadership Voice for Presence and Impact – April 2015 ● Top 12% with $1,810,000 in annual revenue (Number 3 out of 26 Rep’s) – as of June 2015 ● Top 23% with 83.96% in annual quota (Number 6 out of 26 Rep’s) – as of June 2015

Learning Tree International, Reston, VA - Customer Care Specialist - Sales Development Program (SDP) (August 2013 – April 2014)

● Received incoming calls from IT and HR professionals in the public and private sector who were interested in instructor-led professional development training.

Achievements: ● First employee in SDP to get promoted to outbound sales team – April 2014 ● “Above and Beyond the Call of Duty (ABCD) Award” – March 2014 from CEO and Human

Resources Director

Education:

Louisiana State University (LSU), Baton Rouge, LA (August 2008 - August 2012)

B.S. Business Administration (BADM), General Management ● Coursework: Strategic Management, Operations Management, Multinational Management,

Organizational Behavior Management, Business & Society Management, Labor Relations Management, Labor Conflict & Cooperation Management, Financial Management, and Human Resource Management Course(s)

Certifications ● Certified Inbound Marketer - Certification Authority: HubSpot - Expires July 2017

**Willing to relocate | References available upon request**

Website: robertstraus.com | LinkedIn: linkedin.com/in/robertstraus | Twitter: twitter.com/straush0use