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barclayjones.co m Recruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Social Media Strategy for 2016 Barclay Jones

Social media strategy 2016 for recruiters with APSCo

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Page 1: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Social Media Strategy for 2016Barclay Jones

http://www.barclayjones.com/
http://www.apsco.org/
Page 2: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Julie BowenMember Services ManagerAPSCo

@[email protected]

http://www.barclayjones.com/
http://www.apsco.org/
http://www.twitter.com/lisamarijones
Page 3: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Lisa JonesLisaMariJones

http://www.barclayjones.com/
http://www.apsco.org/
http://www.twitter.com/lisamarijones
http://uk.linkedin.com/in/lisamarijones
http://www.pinterest.com/barclayjones
http://www.slideshare.net/barclayjones
http://on.fb.me/BarclayJones
http://www.youtube.com/barclayjonesrecruit
https://plus.google.com/+Barclayjones/about
https://instagram.com/barclayjones/
https://soundcloud.com/barclay_jones
Page 4: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Follow me!@LisaMariJones

http://www.barclayjones.com/
http://www.apsco.org/
Page 5: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

We make recruiters effective

http://www.barclayjones.com/
http://www.apsco.org/
Page 6: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

we make marketers effective

we make recruiters effective

#love

http://www.barclayjones.com/
http://www.apsco.org/
Page 7: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Join our Recruitment

Marketing Academy

Mentoring for MarketersROI for Recruitment LeadersBigger communitiesImproved brandEngaged, effective recruitersHappy, expert marketers offering tangible value

http://www.barclayjones.com/
http://www.apsco.org/
Page 8: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

TWEET!

http://www.barclayjones.com/
http://www.apsco.org/
Page 9: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Who are you?

http://www.barclayjones.com/
http://www.apsco.org/
Page 10: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

What day is it today?

http://www.barclayjones.com/
http://www.apsco.org/
Page 11: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

http://www.barclayjones.com/
http://www.apsco.org/
Page 12: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Martini Day!

http://www.barclayjones.com/
http://www.apsco.org/
Page 13: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Unleash your inner goth for #GothDay

http://www.barclayjones.com/
http://www.apsco.org/
Page 14: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Bring your

dog to work

day!

#woof

http://www.barclayjones.com/
http://www.apsco.org/
Page 15: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

http://www.barclayjones.com/
http://www.apsco.org/
Page 16: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Confused!

http://www.barclayjones.com/
http://www.apsco.org/
Page 17: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Greg Savage Day!

http://www.barclayjones.com/
http://www.apsco.org/
https://www.youtube.com/watch?v=kT5UlRy80cw
Page 18: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“We must accept that recruitment is merging

with marketing”

http://www.barclayjones.com/
http://www.apsco.org/
Page 19: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Goals for 2016?

http://www.barclayjones.com/
http://www.apsco.org/
Page 20: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Great goals!

1. Improve the brand (attract and engage)2. Improve profit and increase speed3. Grow headcount and business4. Reduce risk

http://www.barclayjones.com/
http://www.apsco.org/
Page 21: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Stupid outcomes

!My life is

hard!

http://www.barclayjones.com/
http://www.apsco.org/
Page 22: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Lots of goals... …. But what is the strategy?

ContentGet practical

with Mobile

Compete!

Nail the job ad!CRM

Love Greg!Get

engaged!

RespectRespect

http://www.barclayjones.com/
http://www.apsco.org/
Page 23: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

1. Love Greg

!

http://www.barclayjones.com/
http://www.apsco.org/
Page 24: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“Too many recruitment leaders are short-term junkies and don’t do

strategy”

http://www.barclayjones.com/
http://www.apsco.org/
Page 25: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Recruiters need to get

more strategic

http://www.barclayjones.com/
http://www.apsco.org/
Page 26: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

2. Respect each

other!

Raise your expectations

http://www.barclayjones.com/
http://www.apsco.org/
Page 27: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“Your digital footprint is the most important marketing asset

you have”

http://www.barclayjones.com/
http://www.apsco.org/
Page 28: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“If you’re a marketer it’s

about recruiters”

“If you’re a recruiter it’s

about marketing”

http://www.barclayjones.com/
http://www.apsco.org/
Page 29: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

3. Be like

Lewis…

He doesn’t

just drive

fast! Compete!

http://www.barclayjones.com/
http://www.apsco.org/
Page 30: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Your competition: Do you have any idea?

You should

be risk assessing

your clients

You should be watching your competition

http://www.barclayjones.com/
http://www.apsco.org/
Page 31: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

4. Being mobile is

not just about your

web!Try harder!

http://www.barclayjones.com/
http://www.apsco.org/
Page 32: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Do you know how much

mobile traffic your website

gets?

http://www.barclayjones.com/
http://www.apsco.org/
Page 33: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

When are you most engaged

with your phone?

BE HONEST!

http://www.barclayjones.com/
http://www.apsco.org/
Page 34: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

87% of male recruiters loo-

surf!

http://www.barclayjones.com/
http://www.apsco.org/
Page 35: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

65% emails

read on a mobile

84% of smart phone users surf the web on their phones whilst watching TV

We read 25% slower online

73% job searches on

LinkedIn = mobile72% use

mobile devices

to access a

careers site

93% of job applications happen on desktop

http://www.barclayjones.com/
http://www.apsco.org/
Page 36: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

What percentage candidates expect to be able to apply for a job via their

phone?

56%

http://www.barclayjones.com/
http://www.apsco.org/
Page 37: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Are your:

copy, adverts, profiles

geared up for people mobile surfing?

http://www.barclayjones.com/
http://www.apsco.org/
Page 38: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

5. Content

Time to get

sticky!

http://www.barclayjones.com/
http://www.apsco.org/
Page 39: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“Cold calls?

Warm calls are better!”

http://www.barclayjones.com/
http://www.apsco.org/
Page 40: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

I dare you to have a

content plan that isn’t full

of wee

http://www.barclayjones.com/
http://www.apsco.org/
Page 41: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Junk food

content

http://www.barclayjones.com/
http://www.apsco.org/
Page 42: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

A great sourcing strategy……. is all about attraction

What are you offering of value?

http://www.barclayjones.com/
http://www.apsco.org/
Page 43: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

It’s all about THEM…

…. not you!

http://www.barclayjones.com/
http://www.apsco.org/
Page 44: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Marketing should attract79% of

LinkedIn =

passive in 2012

Now super-passive 15%= 85% interested in a recruiting chat44% look for content to improve their skills and help their career path (NOT jobs)

http://www.barclayjones.com/
http://www.apsco.org/
Page 45: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

… what’s there to talk about?

You

Awards

Days of the year Events

Jobs

Tech (study your

analytics)

Social media

Fun stuff

Culture

http://www.barclayjones.com/
http://www.apsco.org/
Page 46: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

6. Jobs…

Your MOST important content

http://www.barclayjones.com/
http://www.apsco.org/
Page 47: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“Our client is…”

“competitive

salary” 91% want to see a brand on a job before reviewing it

http://www.barclayjones.com/
http://www.apsco.org/
Page 48: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

What percentage of applications are made from a desktop device

93%

What is so special about you / your job to get them to “log on”?

http://www.barclayjones.com/
http://www.apsco.org/
Page 49: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Talent spends time researching a

company before engaging

2 hours

What is so special about you / your job to get them to “log on”?

http://www.barclayjones.com/
http://www.apsco.org/
Page 50: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Jobs should attract passives, and…

Improve profile views (contact leads!)

Put clients back in their boxes

Attract other recruiters (internal recruitment)

Increase web hits, applications, placements

http://www.barclayjones.com/
http://www.apsco.org/
Page 51: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

http://www.barclayjones.com/
http://www.apsco.org/
Page 52: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

http://www.barclayjones.com/
http://www.apsco.org/
Page 53: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

7. Get engaged

!

http://www.barclayjones.com/
http://www.apsco.org/
Page 54: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“The future of profitable agency recruiting is where technology meets

skilled human interaction”

http://www.barclayjones.com/
http://www.apsco.org/
Page 55: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Engage to engage

Engage with streams your talent uses

http://www.barclayjones.com/
http://www.apsco.org/
Page 56: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Instagramfor

Recruiters

http://www.barclayjones.com/
http://www.apsco.org/
http://www.barclayjones.com/
Page 57: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Engage to engage

Behave like talent!

http://www.barclayjones.com/
http://www.apsco.org/
Page 58: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

7. Get CRM

http://www.barclayjones.com/
http://www.apsco.org/
Page 59: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

“We’ve got to get into the modern

era:branding,

social media,CRM”

http://www.barclayjones.com/
http://www.apsco.org/
Page 60: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

http://www.barclayjones.com/
http://www.apsco.org/
Page 61: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

What’s your CRM plan?

Can you have an outbound marketing

strategy in 2016?

You need great data for marketing

http://www.barclayjones.com/
http://www.apsco.org/
Page 62: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Lots of goals... …. But what is the strategy?

ContentGet practical

with Mobile

Compete!

Nail the job ad!CRM

Love Greg!Get

engaged!Respect

http://www.barclayjones.com/
http://www.apsco.org/
Page 63: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

What are you taking away?

http://www.barclayjones.com/
http://www.apsco.org/
Page 64: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

64

Subscribe to our blog

http://www.barclayjones.com/
http://www.apsco.org/
Page 65: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

…and Review

http://www.barclayjones.com/
http://www.apsco.org/
Page 66: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

66

Push the button!

http://www.barclayjones.com/
http://www.apsco.org/
Page 67: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Lisa JonesLisaMariJones

http://www.barclayjones.com/
http://www.apsco.org/
http://www.twitter.com/lisamarijones
http://uk.linkedin.com/in/lisamarijones
http://www.pinterest.com/barclayjones
http://www.slideshare.net/barclayjones
http://on.fb.me/BarclayJones
http://www.youtube.com/barclayjonesrecruit
https://plus.google.com/+Barclayjones/about
https://instagram.com/barclayjones/
https://soundcloud.com/barclay_jones
Page 68: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

Click on these links

andfollow our

accounts!

Get Social!

Improving Recruiter Efficiency

http://www.barclayjones.com/
http://www.apsco.org/
https://www.facebook.com/Barclay.Jones.Web.Technology.SocialMedia
https://twitter.com/Barclay_Jones
http://www.slideshare.net/barclayjones
http://pinterest.com/barclayjones/
https://soundcloud.com/barclay_jones
https://plus.google.com/+Barclayjones/about
http://www.linkedin.com/company/604809?goback=.fcs_*2_barclay+jones_false_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&trk=ncsrch_hits
http://www.youtube.com/barclayjonesrecruit
https://instagram.com/barclayjones/
https://instagram.com/barclayjones/
https://instagram.com/barclayjones/
http://www.barclayjones.com/
Page 69: Social media strategy 2016 for recruiters with APSCo

barclayjones.comRecruitment Technology and Social Media for Recruiters

@LisaMariJones@APSCo_org

#RecruitClever

69

http://www.barclayjones.com/
http://www.apsco.org/

PNCWA Pacific Northwest Clean Water Association · 2016-07-14 · 4 PNCWA NEWSLETTER | SUMMER 2010 ADVERTISERS INDEX Advertiser Website Page APSCO apsco-inc.com 13 Black and Veatch

PNCWA Pacific Northwest Clean Water Association · 2016-07-14 · 4 PNCWA NEWSLETTER | SUMMER 2010 ADVERTISERS INDEX Advertiser Website Page APSCO apsco-inc.com 13 Black and Veatch

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Recruiters Guide

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Turning Employees into Recruiters - Jobviteweb.jobvite.com/rs/jobvite/images/EmployeeReferral_eBook.pdf · 2 Turning Employees into Recruiters Today recruiters use the Internet and

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