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Sourcing budget and effectiveness
By: Victor Soroka
Lviv, November, 2014
"HR-IT"
Victor Soroka
Senior Talent Acquisition Manager
EPAM Systems
7+ years in recruiting 5+ years in IT Author of “It’s all about recruiting” blog
• Sourcing as a part of recruiting process
• Candidates tracking and ATS
• Types of candidates sources
• How to measure effectiveness of different sourcing channels
• Sourcing budget
Our agenda for today
How different is sourcing today?
Candidates sourcesAnnual CareerXroads report
ATS or HRM or Excel?
An applicant tracking system (ATS) is a software application that enables the electronic handling of recruitment needs.
Types of candidates sources
Initial Source
Position Source
Primary/Secondary Source
………
Types of candidates sources
Exte
rnal
Active
Social Networks
Events HR-IT
Groups&Forums Dou.ua
Passive
Job Boards
Work.ua
…
Career Site ……
LinkedIn34%
Work.ua23%
Rabota.ua17%
Referral13%
Djinni10%
Agency3%
Hiring Sources Analysis
Work.ua
Rabota.ua
Referral
Djinni
Agency
Source # Candidates
LinkedIn 10
Work.ua 7
Rabota.ua 5
Referral 4
Djinni 3
Agency 1
Grand Total 30
13
33
29 31
19
12
22
17
3
6
7
17
31
Jan Feb Mar
Work.ua
Referral
Rabota.ua
Djinni
Agency
Source Period
Jan Feb Mar Total
Agency 1 3 4
Djinni 3 3 6
LinkedIn 29 31 19 79
Rabota.ua 12 22 17 51
Referral 3 6 9
Work.ua 7 17 31 55
Total 55 73 76 204
Initial Sources Analysis
0 10 20 30 40 50 60 70 80 90
Work.ua
Rabota.ua
Referral
Djinni
Agency
Hired
Interviwed
Added
Added Interviwed Hired
LinkedIn 79 23 10
Work.ua 55 29 7
Rabota.ua 51 29 5
Referral 9 5 4
Djinni 6 4 3
Agency 4 1 1
Grand Total 204 91 30
Sources Effectiveness
Source Budget
LinkedIn Recruiter Lite 1,500$
Djinni 1,200$
Rabota.ua 2,000$
Work.ua 3,000$
Agency 3,000$
Refferal 1,500$
Total Budget 12,200$
Source # Candidates
LinkedIn 10
Work.ua 7
Rabota.ua 5
Referral 4
Djinni 3
Agency 1
Grand Total 30
Direct Sourcing Cost Per Hire
𝑫𝒊𝒓𝒆𝒄𝒕 𝒔𝒐𝒖𝒓𝒄𝒊𝒏𝒈 𝒄𝒐𝒔𝒕 =𝑩𝒖𝒅𝒈𝒆𝒕 𝒇𝒐𝒓 𝒔𝒐𝒖𝒓𝒄𝒆
𝑵𝒖𝒎𝒃𝒆𝒓 𝒐𝒇 𝒉𝒊𝒓𝒆𝒅 𝒄𝒂𝒏𝒅𝒊𝒅𝒂𝒕𝒆𝒔
Source Hired Budget Sourcing Cost
per hire
LinkedIn 10 1,500$ $ 150
Work.ua 7 3,000$ $ 429
Djinni 5 1,200$ $ 240
Rabota.ua 4 2,000$ $ 500
Referral 3 1,500$ $ 500
Agency 1 3,000$ $ 3,000
Grand Total 30 12,200$ $ 407
Processing Cost
Initial recruiting processing – find candidates, review profiles, add to ATS, first contact and engagement
Technical Screening – time spend on technical interview
Cost per hour for initial recruiting processing – 9 USD
Cost per hour for technical assessment – 18 USD
Source
Initial
processing
(hours)
Technical
Assesment
(hours)
LinkedIn 0.5 1.3
Work.ua 0.3 1.3
Rabota.ua 0.3 1.3
Referral 0.4 1.3
Djinni 0.4 1.3
Agency 0.25 1.3
Time to process candidates per source
Source Added Interviwed Hired
LinkedIn 79 23 10
Work.ua 55 29 7
Rabota.ua 51 29 5
Referral 9 5 4
Djinni 6 4 3
Agency 4 1 1
Grand Total 204 91 30
Processed candidates per source
Processing cost per sourceCost for processing per source for one hired candidate
Candidates Cost Candidates Cost
LinkedIn 79 355.5$ 23 538.2$ 10 89.4$
Work.ua 55 148.5$ 29 678.6$ 7 118.2$
Rabota.ua 51 137.7$ 29 678.6$ 5 163.3$
Referral 9 32.4$ 5 117.0$ 4 37.4$
Djinni 6 21.6$ 4 93.6$ 3 38.4$
Agency 4 9.0$ 1 23.4$ 1 32.4$
Grand Total 204 705$ 91 2,129.4$ 30 71.0$
Source
Initial Recruiting
ProcessingTechnical Screening
Processing
cost per hired
candidate
Hired
Candidates
𝑷𝒓𝒐𝒄𝒆𝒔𝒔𝒊𝒏𝒈 𝒄𝒐𝒔𝒕 =
𝑰𝒏𝒊𝒕𝒊𝒂𝒍 𝑹𝒆𝒄𝒓𝒖𝒊𝒕𝒊𝒏𝒈 𝒕𝒊𝒎𝒆 × 𝑵𝒖𝒎𝒃𝒆𝒓 𝒐𝒇 𝒄𝒂𝒏𝒅𝒊𝒅𝒂𝒕𝒆𝒔 × 𝑪𝒐𝒔𝒕 + (𝑻𝒆𝒄𝒉𝒏𝒊𝒄𝒂𝒍 𝑺𝒄𝒓𝒆𝒆𝒏𝒊𝒏𝒈 𝒕𝒊𝒎𝒆 × 𝑵𝒖𝒎𝒃𝒆𝒓 𝒐𝒇 𝒄𝒂𝒏𝒅𝒊𝒅𝒂𝒕𝒆𝒔 × 𝑪𝒐𝒔𝒕)
𝑵𝒖𝒎𝒃𝒆𝒓 𝒐𝒇 𝒉𝒊𝒓𝒆𝒅 𝒄𝒂𝒏𝒅𝒊𝒅𝒂𝒕𝒆𝒔 𝒑𝒆𝒓 𝒔𝒐𝒖𝒓𝒄𝒆
Sourcing Cost Per Hire
𝑻𝒐𝒕𝒂𝒍 𝒄𝒐𝒔𝒕 𝒑𝒆𝒓 𝒔𝒐𝒖𝒓𝒄𝒆 = 𝑫𝒊𝒓𝒆𝒄𝒕 𝑺𝒐𝒖𝒓𝒄𝒊𝒏𝒈 𝑪𝒐𝒔𝒕 + 𝑷𝒓𝒐𝒄𝒆𝒔𝒔𝒊𝒏𝒈 𝑺𝒐𝒖𝒓𝒄𝒊𝒏𝒈 𝑪𝒐𝒔𝒕
Source
Direct
Sourcing
cost per
hire
Processing
cost per
hired
candidate
Total Cost
LinkedIn 150.0$ 89.4$ 239.4$
Work.ua 428.6$ 118.2$ 546.7$
Rabota.ua 240.0$ 163.3$ 403.3$
Referral 500.0$ 37.4$ 537.4$
Djinni 500.0$ 38.4$ 538.4$
Agency 3,000.0$ 32.4$ 3,032.4$
Thank You!
Let’s connect
https://www.facebook.com/victor.soroka
https://www.linkedin.com/in/vicsor/
