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Talent Brand Segmentation and Innovation The American Express Digital Recruitment Experience October 17, 2014

Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express

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Hear from Eddie Lempenski from American Express about talent brand segmentation and innovation during our Glassdoor Talent Warriors Roadshow!

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Page 1: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express

Talent Brand Segmentation and InnovationThe American Express Digital Recruitment Experience

October 17, 2014

Page 2: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express

We are Maintaining Tradition while Transforming Talent

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In 1850 we offered Challenging Work with Purpose, and we still do today. How

do we evolve our recruiting strategy to be a relevant and exciting

place to work?

1850 2014One of our first Express Mail Carriers

Next Generation Talent

Page 3: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express

Transforming the Communication Platforms we use

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Page 4: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express

Targeting communication to the Talent we need

Twitter Tiles

LinkedIn

Digital Media

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Mobile Apply

Page 5: Talent Brand Segmentation and Innovation, Eddie Lempenski, American Express

Questions?

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