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The A-Z of How To Use Google Plus For Recruiting
Presented byAndy Headworth
Social Recruiting ConferenceCalgary 11th May 2015
Why should I even bother with Google+ for recruiting?
A regular part of your social recruiting toolbox
+
Familiar stream style
Menu dropdown
Essential for SEO and search
People searching
People searching & community
Messaging and hangouts (& app)
Company pagesNotifications and all settings
Stream and posting content
G+ Menu
Pinterest ‘lookalike’
Schedule Hangouts On Air
Profile
Circle strategy
• Skills• Job titles• Industries• Competitors• Target Companies
SourcingPipeline
Tracking
Align Circles with curated content
Architecture
Rail
Construction
Civil Engineering
Circles
Circles
Circles
site:plus.google.com inurl:about “About – Google+” "lives ** calgary|Alberta” "marketing manager"
Circles
Circles
Your new circle
Sharing circles
• Colleague• Team• Community
Circle members
Remember: No email and no ‘permission’ given
Circle members
Communities
Communities
Communities
Communities
556 Marketers who attend marketing ‘Meetups’ in Calgary & 2793 members of the Calgary Marketing Club on LinkedIn
Community members
Many G+ communities to learn from
Communities are all different
Some even allow you to post jobs!
Lots of members, but searching is not easy
X-ray doesn’t work effectively on communities
But they have joined for a reason…..
Hangouts
Hangouts - Messaging
• One to one messaging• Group messaging• Photos, videos, GIF’s, maps, emoji• Messaging syncs between all
devices
Hangouts – video
• Easy to use video calls while while in messages or Gmail
• One to one calls• Group calls up to 10
people• Hangout apps like Draw,
Effects and Lower Third
• On Air • Live streaming – schedule, HD, YouTube & your website video
call. Automatically saved to YT channel• Live conversations – live interactive conversations• Excellent participant settings customisation
Hangouts – calling
• Make calls from desktop, iOS & Android
• Completely free to other Hangout users
• Call nearly all phone numbers in Canada and US for FREE & low international rates
How to do Hangout
How to do Hangout
How to Hangout with someone
How to do a Hangout On Air
1. Connect your YouTube account to Google+ account2. Invite specific people (email) or G+ Circles3. Then name your Hangout
How to do a Hangout On Air
How to do a Hangout On Air
Why should your company do Hangouts On Air?
• Communicate your brand’s culture and personality• Give your brand a human factor that people can relate to• Increase brand recognition and build a following• Position your brand as a thought leader in your field• Demonstrate your expertise and knowledge• Transparency and access to recruiters• Candidate Help, Q&A• SEO• Build a new channel - YouTube
Hangout On Air
Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints.A page can have multiple administrators. A business page cannot +1 another page, can’t +1 content on the wider web and cannot add people to circles (unless users mention the page or add it to their circles first).
Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web.
Pages
Pages – Business Pages
• Easy to set up• Create your business page with information about your
company, including pictures and videos.• SEO• Google has connected these pages to their mapping
system and uses them in results for local searches. Gold dust in search
• Make sure your Google Plus page links to your website.• Custom URL, as in:
https://plus.google.com/+YourCompanyName.• Keywords – tagline and profile• Link all your other social media profiles.
Share and Schedule content from across the webwith tools like Buffer and Hootsuite
Pages – Business Pages
Collection *NEW*
Google+ Tools
http://hangouttoolbox.com/
http://www.circlecount.com/
https://friendsplus.me/
https://buffer.com/
http://www.hootsuite.com/
Essential for SEO and search
People searching
People searching & community
Messaging and hangouts (& app)
Company pagesNotifications and all settings
Stream and posting content
G+ Recap
Pinterest ‘lookalike’
Schedule Hangouts On Air
http://goo.gl/K3c55a
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