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The A-Z of How To Use Google Plus For Recruiting Presented by Andy Social Recruiting Conference Calgary 11 th May 2015

The A - Z of How to Use Google Plus for Recruiting

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Page 1: The A - Z of How to Use Google Plus for Recruiting

The A-Z of How To Use Google Plus For Recruiting

Presented byAndy Headworth

Social Recruiting ConferenceCalgary 11th May 2015

Page 2: The A - Z of How to Use Google Plus for Recruiting

Why should I even bother with Google+ for recruiting?

Page 3: The A - Z of How to Use Google Plus for Recruiting

A regular part of your social recruiting toolbox

+

Page 4: The A - Z of How to Use Google Plus for Recruiting

Familiar stream style

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Menu dropdown

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Essential for SEO and search

People searching

People searching & community

Messaging and hangouts (& app)

Company pagesNotifications and all settings

Stream and posting content

G+ Menu

Pinterest ‘lookalike’

Schedule Hangouts On Air

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Profile

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Circle strategy

• Skills• Job titles• Industries• Competitors• Target Companies

SourcingPipeline

Tracking

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Align Circles with curated content

Architecture

Rail

Construction

Civil Engineering

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Circles

Page 11: The A - Z of How to Use Google Plus for Recruiting

Circles

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Circles

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site:plus.google.com inurl:about “About – Google+” "lives ** calgary|Alberta” "marketing manager"

Circles

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Circles

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Your new circle

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Sharing circles

• Colleague• Team• Community

Page 17: The A - Z of How to Use Google Plus for Recruiting

Circle members

Remember: No email and no ‘permission’ given

Page 18: The A - Z of How to Use Google Plus for Recruiting

Circle members

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Communities

Page 20: The A - Z of How to Use Google Plus for Recruiting

Communities

Page 21: The A - Z of How to Use Google Plus for Recruiting

Communities

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Communities

556 Marketers who attend marketing ‘Meetups’ in Calgary & 2793 members of the Calgary Marketing Club on LinkedIn

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Community members

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Many G+ communities to learn from

Page 25: The A - Z of How to Use Google Plus for Recruiting

Communities are all different

Some even allow you to post jobs!

Page 26: The A - Z of How to Use Google Plus for Recruiting

Lots of members, but searching is not easy

X-ray doesn’t work effectively on communities

But they have joined for a reason…..

Page 27: The A - Z of How to Use Google Plus for Recruiting

Hangouts

Page 28: The A - Z of How to Use Google Plus for Recruiting

Hangouts - Messaging

• One to one messaging• Group messaging• Photos, videos, GIF’s, maps, emoji• Messaging syncs between all

devices

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Hangouts – video

• Easy to use video calls while while in messages or Gmail

• One to one calls• Group calls up to 10

people• Hangout apps like Draw,

Effects and Lower Third

• On Air • Live streaming – schedule, HD, YouTube & your website video

call. Automatically saved to YT channel• Live conversations – live interactive conversations• Excellent participant settings customisation

Page 30: The A - Z of How to Use Google Plus for Recruiting

Hangouts – calling

• Make calls from desktop, iOS & Android

• Completely free to other Hangout users

• Call nearly all phone numbers in Canada and US for FREE & low international rates

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How to do Hangout

Page 32: The A - Z of How to Use Google Plus for Recruiting

How to do Hangout

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How to Hangout with someone

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How to do a Hangout On Air

1. Connect your YouTube account to Google+ account2. Invite specific people (email) or G+ Circles3. Then name your Hangout

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How to do a Hangout On Air

Page 36: The A - Z of How to Use Google Plus for Recruiting

How to do a Hangout On Air

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https://youtu.be/bS-spjHXlY8

Hangout On Air

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Why should your company do Hangouts On Air?

• Communicate your brand’s culture and personality• Give your brand a human factor that people can relate to• Increase brand recognition and build a following• Position your brand as a thought leader in your field• Demonstrate your expertise and knowledge• Transparency and access to recruiters• Candidate Help, Q&A• SEO• Build a new channel - YouTube

Hangout On Air

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https://youtu.be/yr4LZEtPTDA

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Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints.A page can have multiple administrators. A business page cannot +1 another page, can’t +1 content on the wider web and cannot add people to circles (unless users mention the page or add it to their circles first).

Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web.

Pages

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Pages – Business Pages

• Easy to set up• Create your business page with information about your

company, including pictures and videos.• SEO• Google has connected these pages to their mapping

system and uses them in results for local searches. Gold dust in search

• Make sure your Google Plus page links to your website.• Custom URL, as in:

https://plus.google.com/+YourCompanyName.• Keywords – tagline and profile• Link all your other social media profiles.

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Share and Schedule content from across the webwith tools like Buffer and Hootsuite

Pages – Business Pages

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Collection *NEW*

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Google+ Tools

http://hangouttoolbox.com/

http://www.circlecount.com/

https://friendsplus.me/

https://buffer.com/

http://www.hootsuite.com/

Page 45: The A - Z of How to Use Google Plus for Recruiting

Essential for SEO and search

People searching

People searching & community

Messaging and hangouts (& app)

Company pagesNotifications and all settings

Stream and posting content

G+ Recap

Pinterest ‘lookalike’

Schedule Hangouts On Air

Page 46: The A - Z of How to Use Google Plus for Recruiting

http://goo.gl/K3c55a

Page 47: The A - Z of How to Use Google Plus for Recruiting

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