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The Organisational Benefits of Employee Advocacy
Organisations spend significant sums of money
on media to drive organisational reputation..
Media and PR professionals are engaged to
communicate the brand promise
With the advent of Social Media, customers
have easier access to brands.
Also, customers rely on their peers and friends for
feedback on product quality, performance, etc.
Therefore, the need for establishing channels that are
perceived as more credible than chat-bots and other
traditional service mechanisms.
Hence the rise of and emphasis on “Employee Advocacy”
which brings Human Resources at the forefront of these
initiatives.
“Employee advocacy refers to organisations empowering and equipping
their employees to share company-specific content with their network.”
There are several advantages of this approach. These include:
A. Establish Employees as Thought-leaders
B. Boosts Information Quality
C. Sales & Marketing Perspective
D. Foster a Culture of Transparency
E. Obtain Customer Feedback
F. Identify Robust Channels of Communication
G. Increase Employee Engagement
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