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The revolution will not be televised.Christian Forman
Appcast, Founder & CEO
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1998 2015US GDP
DOWHit TV Show
US Government Debt% of Americans uninsured for Health
Amazon RevenueSmart Phones In Use
Facebook UsersMusic Streamed (Songs)Netflix Streamed (Hours)
$9.1 Trillion
$5,526,193,008,897
9,181Friends, Seinfeld
0$610,000,000
16.3%
000
$18.1 Trillion
$19,401,002,590,00
17,425Game of Thrones, Empire, NCIS
1,900,000,000$107,000,000,000
11.9%
1,440,000,000 (MAU)317,000,000,000
42,500,000,000
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We’ve lived through a ‘kitty hawk’ moment.
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2015
$59.6B
1998
$1.9B
Online Advertising Dollars
Mobile
Social
Search
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The rise of the machines.
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1998
Manual | Latent Decision Making & Evaluation Limited Distribution | Slow Optimization.
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2015
Automated | Real-Time Decision Making & EvaluationUn-limited Distribution | Fast Optimization.
Programmatic Engine
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Programmatic advertising: The quiet revolution.
1. ’Real-time’ optimization2. Data driven placement3. Better targeting4. Transparency5. Competition
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67% of digital will be programmatic in 2016.(IT’S ACTUALLY A LOT HIGHER).
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Online Recruitment Ad Dollars
2015
$3.4B
1998
$105M
Social
Aggreagtion
Job Boards
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All we have done is take this.
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And move it here.
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These guys are still in charge.
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No Terminator. Just Goats.
Less than 1% of recruit ad spend is programmatic.
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We are ‘jack of all trades,
master of none’
Interviewing
Limited budget
Multi disciplinary
Competing priorities
Sourcing
Analyzing
Many bosses
Hiring
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The cadre is forming.
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Case Study 1: Spread the peanut butter
Traditional Approach Programmatic
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Lower costs & more applies on the right jobs.
ClicksSpent
ApplicationsApply Rate
CPAApplies on
HTFApplies on
ETF
Programmatic 40,986
$25,056 3,696 9.02% $6.78 32% 7%
Traditional 47,461 $30,039 3,964 8.35% $7.58 16% 21%
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Case Study 2: Save pennies to invest dollars$39.38
$23.01
$21.26 $20.37 $20.08 $19.54
$17.95$15.02
$10.25$9.26
CPC Site 1 CPC Site 2 CPC Site 3 CPC Site 4 CPC Site 5 CPC Site 6 CPC Site 7 CPC Site 8 CPC Site 9 Programmatic
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Same/better quality; significantly lower cost.
January February March$0
$2,000$4,000$6,000$8,000
$10,000$12,000$14,000$16,000$18,000$20,000
$0.00$0.20$0.40$0.60$0.80$1.00$1.20$1.40$1.60
$1.16$1.32
$1.42
SpendSponsored ClicksCPC
May June July$0
$2,000$4,000$6,000$8,000
$10,000$12,000$14,000$16,000$18,000$20,000
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60$1.51
$0.76
$0.36
SpendSponsored ClicksCPC
$20.52
$ 4.05
TraditionalLimited Sites
’No Rules’No Programmatic Bidding
ProgrammaticMany Sites
‘Apply Rules’Programmatic Bidding
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http://www.appcast.io/resourceschris.forman@appcast. io
The revolution is in a white paper.