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The “Social” Relationship between Marketing & Recruiting
Celinda ApplebyOracle, Head of Global Recruitment Branding
• Oracle’s Recruitment Branding• Recruiter by trade• Passionate about sourcing, social recruiting & employer brand• Former HP• Mom of twins• Wanna be Blogger• Obsessed w/ Netflix, Shoes, & Hip-hop
Who is Celinda?
36%Cumulative growth of shareholder value over 5 years
Lippincott
Collaboration areas:
• Company Website• Careers & Job website• Social Media• Job descriptions• Event promotions
84% of people trust recommendations
from friends and family more than all other forms of marketing.
Nielson
1.Personal outreach2.Newsletters3.Company meetings4.Team meetings
5. Internet research6. Hashtags7. Contests8. Company events