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• Everyone who would consider a job is actively looking for work
• Job boards are the main way to market jobs
• Campaigns can only be used when you have lots of time to prepare
• It is hard to make your brand stand out
• Campaigns need a big budget
• The whole employment brand has to be done at once
• Focus groups can’t be done on-the-fly
Brief
Insight
Audience Personas
What We Did
Bold
“Reject 1%. Hire 99%.”
Mike Bailen
Content
Microsite
What We Delivered
$1,000 per hire
“Taking our personality to the market has really hit the jackpot.”
This was some of the best work I’ve seen.
“This showcased the awesome culture with a mix of honesty and passion for the business.”