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Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research http://www.slideshare.net/MaximumEMG/we-chat-recruitment-infographic-slidesv2
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© 2014 Maximum Employment Marketing Group. All rights reserved. 1
WECHAT SOCIAL RECRUITMENT PART 2 – CHINA FORTUNE 500
MAXIMUM EMPLOYMENT MARKETING GROUP
© 2014 Maximum Employment Marketing Group. All rights reserved. 2 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
© 2014 Maximum Employment Marketing Group. All rights reserved. 3 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
© 2014 Maximum Employment Marketing Group. All rights reserved. 4 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
© 2014 Maximum Employment Marketing Group. All rights reserved. 5 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
© 2014 Maximum Employment Marketing Group. All rights reserved. 6 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
23% of CHINA Fortune 500 companies HAVE WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
ServiceAccount
26%SubscriptionAccount
74%
NON VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up di!erently from Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
44% Link to career website
53% mobileFRIENDLYCAREERWEBSITE
11%
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
10%
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMIZED MENU BAR.
Custom Menu Bar
BROUGHT TO YOU BY
Happy to answer all your WeChat recruitment questionsthrough [email protected] zor stay in touch via our Maximum WeChat
Industry Distribution
TECH
NOLO
GY
47%
FINAN
CE
39%
OTHE
RS
33%
TRAN
SPOR
TATIO
N 24%
CONS
TRUC
TION
23%
MANU
FACT
URIN
G
18%
AGRIC
ULTU
RE
17%
CONS
UMER
GOOD
S
16%
MEDI
CAL 11%
VS
Recruitment account active
GHOST ACCOUNT
12%
JAN."JUN.
POSTS PER MONTH
ON AVERAGE
1.94
JUN.
MAY.
APR.
MAR.
FEB.
JAN.
2.312.492.212.26
1.171.22
AVERAGER POSTS BY MONTH
6%
CAMPAIGNS
ON THE COMPANIESPOST EVERY MOUNTH
VIDEOS
10%
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
ACTIVE ACCOUNT44%
2 or more
© 2014 Maximum Employment Marketing Group. All rights reserved. 7 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
© 2014 Maximum Employment Marketing Group. All rights reserved. 8 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
1.94
© 2014 Maximum Employment Marketing Group. All rights reserved. 9 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
© 2014 Maximum Employment Marketing Group. All rights reserved. 10 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
1.94
© 2014 Maximum Employment Marketing Group. All rights reserved. 11 WECHAT SOCIAL RECRUITMENT BY FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
© 2014 Maximum Employment Marketing Group. All rights reserved. 12 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
© 2014 Maximum Employment Marketing Group. All rights reserved. 13 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY
© 2014 Maximum Employment Marketing Group. All rights reserved. 14 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
© 2014 Maximum Employment Marketing Group. All rights reserved. 15 WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014
NON!VERIFIED ACCOUNTS54%
46%VERIFIED ACCOUNTS
Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ?
Companies with a WeChat recruitment account
Company Type
Recruitment WeChat account type
Posting frequency all recruitment accounts
Monthly posting frequency
Posting Content
Career website & mobile optimalisation
Supports Direct Application Through WeChat
44% NEARLY HALF OF THE WECHAT ACCOUNTS
HAVE A CUSTOMISED MENU BAR.
Custom Menu Bar
Happy to answer all your WeChat recruitment questionsthrough [email protected] or stay in touch via our Maximum WeChat
VS
Recruitment account active
By China Fortune 500 Companies in 2014WeChat Social Recruitment Part II
23% of CHINA Fortune 500 companies HAVE a WECHATRECRUITMENTACCOUNT
53% WeChat
recruitmentaccounts
2 or more
47%
39%
33%
24%23%18%17%16%
Industry Distribution
TECH
NOLO
GY
FINAN
CE
OTHE
RS
TRAN
SPOR
TATIO
N
CONS
TRUC
TION
MANU
FACT
URIN
G
AGRIC
ULTU
RE
CONS
UMER
GOOD
S
MEDI
CAL 11%
ServiceAccount
26%SubscriptionAccount
74%
GHOST ACCOUNTS
12%
JAN!JUNACTIVE ACCOUNTS44%
11% POST EVERY MONTH
POSTS PER MONTH
JUN
MAY
APR
MAR
FEB
JAN
2.312.492.212.26
1.171.22
AVERAGE POSTS BY MONTH
ON AVERAGE
1.94
10%
6%
CAMPAIGNSVIDEOS
44% Link to career website
53% mobile-FRIENDLYCAREERWEBSITE
10%
BROUGHT TO YOU BY