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Tip 1: Get online and establish a strong and positive presence.

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Tip 2: Make sure your own accounts are secure.

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Tip 3: If someone mentions something positive about you on a site such as Yelp,

reward him or her with a coupon, freebie or a simple thank you.

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Tip 4: Optimize brand video with your company name on YouTube, which is widely considered to be the second largest search

engine.

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Tip 5: Be cautious about your personal activities, both past and present.

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Tip 6: Connect with the media, which can help you get positive media exposure."

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social media platforms.

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Tip 9: Don’t neglect your social media accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials and social profiles for more than just your

company name.

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Tip 13: Implement authorship where applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial comments in an interview, because your personal and corporate reputations are

inseparable.