15 Retailers Making it Big with their Proximity Marketing Campaigns

• Has extensive iBeacon networks in all

28 of its hypermarkets in Romania

• Beacon app automates the

commercial content delivery and

collects consumer behavioral data

• With beacons, the app engagement

rate went up by 400%

• App users grew by 600% in seven

months

1. Carrefour

• Completed a beacon trial with one

store

• Used beacons to improve customer

service around click-and-collect

• Looking to roll out beacons across

all of its 254 click-and-collect

stores

• Aims to allow consumers to place

their order online and pick them up

in-store

2. Woolworths

• Will start testing beacon technology

in 50 of its stores nationwide

• Plans to limit the number of

notifications to two per shopping trip

• Testing beacons at stores located in

Minneapolis, Chicago, Denver,

Portland, New York City, Pittsburgh,

San Francisco, and Seattle

3. Target

• Using beacons to bridge the gap between

online shopping and in-store experience

• Adding features such as ‘in-store pickup’

and ‘click-and-collect’

• App alerts customers about items in their

online shopping cart/wish list being

available in a nearby store

• Plans to limit the number of beacon

notifications to two push notifications per

shopping trip

4. Nordstrom

• Installing more than 4,000

beacons nationwide

• Used a beacon-triggered mobile

app game at its 700 stores, last

Thanksgiving

• Push notifications triggered by

customers’ proximity to beacons

placed throughout the stores

5. Macy’s

• Tested beacons at Swindon store

to deliver price promotions

• Offers delivered to consumers

when they were near a particular

aisle or food counter

• App allows a consumer to scan

barcodes and read customer

reviews of products

• Also allows adding items to a

virtual shopping basket, call for

assistance and pay via a mobile

wallet

6. Waitrose

• Launched beacon networks in

more than 100 of its top

performing stores

• Sends discounts and offers in

order to incentivize shoppers in

unique ways

• Reward points are offered to

anyone entering the changing

room to try something on.

7. American Eagle Outfitters

• Now allows gasoline retailers and

brands to push promotional offers

to customers at fuel pumps

• Will distribute free BLE beacons to

about 150,000 gas-stations

• Gas-station convenience stores

located in the United States and

Canada

8. GasBuddy

• Deployed beacons in 270 stores

across London

• Launched the ‘Mpulse app’ as a

part of the Pink and Black

marketing campaign

• Sends exclusive coupons for

discounted Pink and Black

Magnums directly to consumers’

phones

9. Tesco

• Installed beacons in over 4,500 US

stores

• Used beacons for retargeting and

personalization

• Created a digital infrastructure

base that enables

a) the drug-store chain to link its

stores to the IoT

b) collection of beacon-level

proximity data

c) personalization capabilities

10. Rite Aid

• Joined hands with Weve’s beacon-

enabled consumer loyalty app,

Pouch

• Stores a retailer’s loyalty cards and

pushes out offers to customers

• Used beacons for more information

about customer behaviour

• Drove business intelligence to make

precise decisions

11. Eat

• Rolling out beacons at 15 of their

stores

• Stores located in Philadelphia,

Boston, New York, Atlanta, New

Jersey, and Delaware

• Use their own app with the

beacons plugged into the Urban

On loyalty program

• Give shoppers rewards and access

to events

12. Urban Outfitters

• Deployed beacons in all of its 40

stores to capture analytics and

enhance store layouts

• Contrary to popular belief that

beacons are only for ‘pushing’ ads,

the brand use it differently for

educating consumers about its

jewelry

• 30% of the customers who saw the

notifications, visited the store

13. Alex and Ani

• Leveraged beacons at 10 of its 240

New York stores

• Beacons used to boost its loyalty

program and foster greater

customer engagement

• Lock screen notifications are sent

when approaching a select Duane

Reade store location

• Coupon offers sent based on

historical data and product reviews

for timely content

14. Duane Reade

• Piloted beacons at 3 stores located

in Austin, TX, Walnut Creek, CA, and

San Antonio

• Used beacons to promote in-store

events such as trunk shows, guest

designers, book signings and so on

• Notifications gave out the time of

the event and directions to the

event to the customers present

inside the store

15. Neiman Marcus

Beaconstac Starter Kit

Get started with your

iBeacon pilot project,

without a developer’s help

The Beaconstac Starter Kit is priced at $89 and comes with:

✓ 3 enterprise-grade Beaconstac beacons (AA-battery powered)

✓ Customizable Beaconstac apps for iOS and Android

✓ Access to all features of the Beaconstac console for 1 year (campaign

management and analytics)

✓ SDKs for iOS and Android

✓ Place your order at store.beaconstac.com