Baryons iRetail suite product presentation_draft_v9

iRetail Suite (iRetail) – Intelligent Retail Suite

Making Retail Simpler

Baryons iRetail Suite - Product Presentation Baryons Software Solutions Private Limited 1

Baryons iRetail Suite - Product Presentation Baryons Software Solutions Private Limited

iRetail Suite in a nutshell What is iRetail Suite ?iRetail is an efficient tool for the automation of several key processes of retail chains. The retail chains could be Exclusive Brand Outlets (EBO) or Multi Brand Outlets (MBO) having multiple channels of retail. The solution can be used by small or large format retailers with similar benefits. The components are: • Marketing Module• Footfall Counting and Analysis• Store Location Tracker• Workforce Management• mProduct Catalog• Targeted Ads, Custom Development• e-Commerce Platform

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What is iRetail – Marketing Module?• iRetail Marketing Module is a business enabler for corporate enterprises and their partners

to Connect and Exchange Real-time updates

• A prosperous brand is strengthened by growth from inside to outside and by maintaining a continuous relationship with not only external but internal assets as well. Products are displayed at the front-end stores and outlets and a strategic check on their performance ensures appropriate positioning in the competition

• However, with no such direct tool for brisk processing, Marketing and QA teams have difficulty in identifying actual killer points in brand building. That results in ambiguous branding - no scope of live insights, quality check and remedy

• iRetail Marketing Module helps to overcome this pain with various components as follows!

3Baryons iRetail Suite - Product Presentation Baryons Software Solutions Private Limited


Components – HO-Store Connect Portal• Connecting with your partner at registered stores is just a tap away in iRetail HO-Store Connect Portal

• HO-Store Connect Portal is an interface between concentric marketing - operations – QA teams and the store managers. The marketing teams will be able to convey timely updates about the products, newsletters, time-constrained offers, alerts, notifications and promotions which ensures timely implementation

• In Parallel, the stores can revert with feedback and any other queries on operation that they face. Communication that would be of outmost importance for the Marketing, Operations, QA teams in terms of evidence upload, geo tracking, compliance record and rewards management

• A training module can be added on to HO-Store Connect Portal that lets you centrally broadcast training and course material to all the stores including latest techniques about pitching your product in an appropriate way. This covers instructional videos, case studies, quizzes, and certification-specific material.


Components – Compliance Audit (CA)• Compliance Audit creates a seamless workflow for the auditors to directly communicate with

partner stores and exclusive outlets; monitor their performance and decide ratings accordingly

• CA offers a central control over all the stores while launching an audit for either a few or to all stores in a geographic location

• Store auditing is a critical task for achieving business objectives, financial reporting and making amendments to the store licensing policies. While fraud cases have taken a toll, you may not want to risk your brand’s positive perception

• CA as a web application and mobile app lets you run audits regularly while involving the staff. This helps curb costs to an external agency and establishes communication channel at both ends. Subsequently, regular exchange and corrective measures on grievances can elevate the overall quality assurance process.


Components – CA – How it works ?

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Identify Audit

Process

• Find out the means and duration of Audit process. Audit can be for one time and repetitive.

Set Standard

• Questionnaire to ensure the brand guidelines followed is sent out to the targeted store managers.

Collect Data

• Stores to reply back with the required information and realistic proofs attached.

Analyse Data

• Area executives conduct rating and the area managers perform final assessment before submitting it to the audit source.

Action out of Results

• Ultimately, the quality leads directly access the audit details in the form of analytic reports generated by CA to make action.

Compliance Audit Management

CA - Deeper Diagnosis with Lesser Resources


Components – Sales Target & Daily Sales Monitor

• Helps manage the partner sales

• Enables central office to have a control on complete sales management from setting up a target through rolling out the pay-outs.

• In real quick time – sharing periodical targets to partners and gaining acknowledgements in online platform whereas it takes lot of time in manual process.

• Partners will pursue the targets with on the fly update on daily sales as invoice formats

• Live tracking and insights published as Targets vs Actuals to both Partners and central offices


Target

• The operation team will set and share the periodical targets to all stores partnered

• Acknowledgement from partners tracked.

Sale

• Sales updates in form of invoices uploaded on daily basis in system by partners against the Targets set.

Track

• Tracking on targets, daily sales enabled for partners and central office • Insight reports can be published for central office.

Components – Sales Target & Daily Sales – How it works ?

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Sales Target & Daily Sales


Components – Partner/stores Pay-outs Monitor• Enables tracking of sales by partners in the case of MBOs or franchises in case of EBOs

and make appropriate pay-outs.


Payout

• Based on the sale achievement pay-outs will be declared and status updated by central office.

Track

• Tracking on pay-outs enabled for partners and central office

• Insight reports can be published for central office.

Partner/stores Payouts Monitor

How it works ?

Components – Campaign Monitor

• Campaign Monitor helps corporate monitor their retail marketing campaigns along with their retail partners

• With Campaign Monitor, accelerate your marketing strategy driven by highly responsive campaigns!

• In-store campaign handling was a task left untouched for long resulting in improper communication between the marketing team and the exclusive outlets, retail stores, and other store formats

• Campaign Monitor is a responsive tool that lets you connect with your teams deployed at different levels in the field. Available as a web tool and as an app for the handheld mobile device, it works by bridging the dynamic disparities and narrowing the areas of concern.


Design• The marketers design the campaign and allocate stores and implementers

from a centralized workbench.

Instruct• The instructions flow to all stores and implementers with their respective

responsibilities and deadlines.

Execute

• The implementers acknowledge back completion of every activity which gets automatically verified with location based tracking. The vision proofs are submitted.

Report

• The data captured from all implementers gets converted into analytic reports. Instant access to updated reports can be accessed in PDF, XLSX and other formats for timely evaluation.

Components – Campaign Monitor – How it works ?

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Campaign Monitor


Components – Contract Management

• Contract Management enables legal managers to set expectations with required templates for partner stores and exclusive outlets about contract management in a digital platform.

• Contract Management offers a central control over all the stores’ contracts and set with a real time notification triggers to partners and legal counter-parts to create, renew or amend

• Contract Management acts as repository of confidential documents and ease out the process and turn around time of sharing documentation across involved parties with a workflow

• Tracking of critical dates to action – This high time huddle in manual process eliminated by Contract Management

• Contract Management shares real-time update on policy changes, amendments and consecutive actions


Set• The legal managers initiate the contract management process with a

proper expectation set on documents to be processed.

Get• Partners fulfil the process by uploading the required contract documents

against the expectation set within the given time set.

Review• The legal and operations counter-parts will review the aspects shared by

partners.

Action• Upon review activation of stores set with a duration of contracts. Assured

notification for renewal, amendment enabled in the system.

Components – Contract Management – How it works ?

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Contract Management


Components – DashboardProvides the real-time monitoring of several stores related processes, such as:• Compliance • Sales• Payment settlement to partners• Campaign status• Product release and training status


What is iRetail - Footfall Counting and Analysis ?• One of the key parameters in measuring your customers’ interest to shopping with you, is their

footfall into your store and its frequency.• Retailers may conduct marketing campaigns and advertise their products. But the first and the

most important parameters which can show the success or failure of the marketing campaign is the “Footfall” into the stores.

• Baryons’ Footfall and Analytics solution is based on a face recognition system that uses the video caught by cameras at the entrances to your store. The system does not require any specific behavior from the visitor to be recognized. Also, there is no tag based counting or other enablers involved. Hence our solution provides a reliable count of the people visiting your store. System easily identifies duplicates and multiple visits.

• Based on the collected Footfall data, we have several analytical solutions to monitor customer visit related data, such as, duration of time-spent, frequency of visits, etc.


What is iRetail - Store Location Tracker?• Baryons store location tracker is used by retailers’ staff when they visit the different stores.

• The person visiting the store, can take a photograph of the store, once he/she is inside the store and upload it to the portal.

• The photograph, with the GPS location of the store, is uploaded by our app.

• The system then validates the store photo and the known GPS location of the store.

• Only when the current GPS and known GPS location of the store match, does the system acknowledge the upload by the visiting person and register his visit.


What is iRetail - Workforce Management?• Baryons’ Workforce Enterprise is a solution to managing your workforce efficiently. Be it a

LFR with Multi-brand retail outlets or Exclusive brand retail outlets, managing the workforce across multiple metros and multiple outlets in each metro can be a challenge. Baryons’ Workforce Enterprise lets you manage your workforce across all locations efficiently and effectively.

• Several functions related to the workforce, such as, recruitment, training and development, time and attendance, activity to resource allocation, goal-setting and performance management, employee engagement, etc. can be easily managed using our solution.


What is iRetail - Workforce Management?• Using Baryons’ Workforce Enterprise, retailers can realize several benefits, including:

Reduced administrative overheadLower cost of operationImproved efficiency Secure and accurate data with a single repository to store itAutomation of processes related to all the HR functions, with reminders and alertsUser friendly dashboard for executives to monitor and tracking functionsPeriodic reporting with least human intervention


What is iRetail - mProduct Catalog?• Mobile as an end-user device is out-growing the desktops. More and more people are using

their phones for eShopping.• Baryons’ mProduct Catalog enables your business to provide your customer, access to your

products and pricing. It enables browsing through your products in the different categories easily with fewer clicks. Where possible and required, your product can be provided a 360 degree view. Also product shades can be easily displayed.


What is iRetail - Targeted Ads, Custom Development?

• Baryons Targeted Ads platform can be used by retailers in several ways to increase customer awareness and hence footfall.

• Some of the scenarios where it has been used in the past are:Ad-push to customers when they visit the store for “New Arrivals”Ad-push to customers when new discounts/offer are announcedAd-push to customers when new stocks have arrived in categories that he/she had

registered their interest• Retailers can increase their customer awareness of the products and promotions in an

efficient way using our Targeted Ads platform.


What is iRetail - e-Commerce Platform• On-line retail is in vogue today. Shoppers believe they have access to more products and can

do a cost-benefit analysis quickly to decide. Also, shoppers believe online shops have better deals than physical stores. Retailers can benefit immensely by their on-line presence and increase their sale.

• Baryons’ e-Commerce Platform provides comprehensive functionalities for a retailer to go on-line and realize accelerated returns. Web presence will not only increase customers and hence revenue but also improve the branding.

• Being a stellar provider of custom e-commerce developments across platforms, Baryons can take you on-line in a shorter time and provide the state-of-the-art experience to your customers.


iRetail Marketing Solution – Value Proposition• iRetail Marketing Solution as a business enabler for corporate enterprises and their partners to connect and

ensure marketing channel operations through below components;

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Components Exclusive Stores Partners/Channels

HO Store Connect Portal Compliance Audit Audit Mobile App Sales Targets and Daily Sales Monitor

Partner/stores Pay-outs Monitor Campaign Monitor Campaign Monitor Mobile App Contracts Management Dashboard – Status Monitoring

MBO (Multi Brand Outlets) LFR (Large Format Retail)


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Thank You!We would love to hear from you, for further enquires

please write to [email protected]


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