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Currently serving over 300 mostly independent dealersCurrently servicing a 90 store chain (Alabama Farmers Co-
op) and 40 store chain (Peavey Mart)Outfitter line introduced 3rd quarter of 2013, refined in
2015Double digit growth every yearNo DebtFounded in late 2010 Based in Flagstaff, Arizona
History
A full featured roto-molded ice chest line with a great price point
Great Ice retention Client can fully accessorize
the ice chest Good Margins Good differentiation from
Yeti in price and look– not another t latch at almost the same price point. No more cannibal coolers.
BenefitsRefined for 2015/2016
Welcome to Outfitter Country
Grizzly cert, (except the 22) AirTight Seal – thicker softer
and better leak control then standard wiper seal
Latches use a new TPE material has great UV resistance
Still using UV8 rated PE Upgraded foaming system Everything still100%
recessed for better fit, packing & less wasted space
Improved Warranty
Canyon customers want to know :
Get a doctorate in cold-knowledgy!
Like Yeti we use a PE Kayak Plastic shell and a premium injection PU foam. ‘Same Technology’
One warm 6-pack kills 10# of ice. In any cooler ! Thick High density high pressure foam insulation has to cool down too. It’s as warm as
where you store it. and needs to cool down preferably before packing. Pre Cool. Pre Cool. Pre Cool. Quality Ice is colder. Hotel ice is usually melting on impact. If the ice chest just doesn’t work put water inside and tip it over. If water pours our BAD
seal. Drips a little – OK, it should tighten up when it gets cold inside. We are happy to help clients directly with warranty items including swapping ice chests
or replacing parts. No receipt required. Lifetime Warranty is for Outfitter models only, and 1 year warranty for commercial use.
TIP: 30% + of the large ice chest buyers will be back for a medium or small one.
Where are they Made ?
Company is owned in the USA by outdoorsy people that raft and hunt.
Plastic Shell - Thailand Foam Insulation: Alabama Seal: New Jersey Strap on 22 : Montana Assembly: Thailand, Not China. Water cooler currently assembled in the US
Aprox. 80% of MSRP stays in the USA Leading Brands: Owned by investment bankers
Canyon Specs
Not as insulated as a Roadie, it’s a lighter more portable form factor
Canyon: no drain plug Canyon: 30% lighter,
10# versus 15# Canyon holds 10% more
$139.99 versus $249.99 Canyon: 44% less
Comparison to Yeti RoadieFeatures and Benefits
22 Like any 22 - fun, lightweight and handy
The one that gets used ALLOT. 1-3 Day Cooler Fits inside a 75 Applications:
Road-warriors, UTV’s – ATV’sKayaks, Short fishing tripsRoughnecks, trades peopleBeach/Beer BoxSafety Awards – Corporate Xmas
What else would you put on a 22 but a great gun sling carrying strap
Our 35 is 37 quarts Yeti 45 is 37 quarts Meant to go against the
most popular size Yeti Canyon: 28% more wall
insulation Canyon is slightly wider
and taller: fits 2L upright $239.99 versus $399.99
Comparison to Yeti 45Features and Benefits
35 Yeti Killer (we like them and all, but it just had to be done)
Full featured Best in Class Ice
Retention Super Popular with
4x4 – Jeep, Razor, & FJ Cruiser’sLarge kayak/SUP fishingAnywhere space is a premiumFishing guides & drift boatsCouples size
Canyon 35 versus Grizzly 40
Wall Thickness 2.7” 28% More
Lid thickness 3.0” Grizzly CertifiedSandstone finish standardLifetime Warranty80% U.S. content
Ice Lasts Longer ! $239.99
Canyon SpecsWall Thickness 1.9” Lid Thickness aprox.
2.19”Grizzly CertifiedSandstone finishLifetime WarrantyMade in USA
$339.99 30% More
Grizzly Specs
Canyon 55 has less insulation in some parts, more in others and a better seal – virtually tie with Yeti in ice retention.
Canyon comes in under the $300 price barrier
Yeti ‘65’ is 57 true quarts Yeti ‘65 series’ is $399.99 Canyon 55 is $289.99
Comparison to YetiFeatures and Benefits
55 All Around & Weekend Camping
54 True Quarts Fits inside a 125 Our most popular
model It’s that ‘size’
everyone wants Good for weekend
camping 2-3 people The All Arounder
Canyon: 3 Latches – better seal, less warping, stronger lid
Canyon: basket not included, popular add on for bigger coolers.
Like the 55 and 125 Canyon has rubber feet on the white models and sliders on all others. Yeti is all rubber – hard to move
$349.99 versus $449.99
Comparison to Yeti 75Features and Benefits
75 Bigger Families, Marine Use, Deer Box
Popular marine size
Deer Box Families of 3-4 A best seller with
some dealers Fit a 22 inside, 22
ships free
Boxier dimensions then Yeti. We fit better in trucks and pontoon boats, but some boats may require a more traditional shape.
Outdoor Life independently tested our ‘Sandstone’ 125. It was 2.3 degrees warmer then a smaller ‘White’ Yeti after 5 days, …….BEFORE we upgraded the seal.
Yeti 110 true size 94 qt. $499 Yeti 125 true size 118 qt. $549
Comparison to Yeti 110Features and Benefits
125 Expedition – Big Game – Group Needs
Big Game Box Extended Expeditions Hunting Parties Large families 55 fits Inside Basket not included,
popular add on.
True size 126 qt. $429
Canyon Price Analysis
Canyon Price Analysis
Canyon Price Analysis
Yeti: 5 year Pelican: 1 year
90 days on rubber feet, rubber seal, latches, handles, wheels
Grizzly: Lifetime Engel: 3 Year
Canyon: LIFETIME - No Hassle
Warranty 2016
500 + ads running this fall on Pursuit & Outdoor Channel
Sponsoring several popular Outdoor TV shows
Same Marketing and PR firm that launched both Yeti and Engel Press Coverage in a
multitude of nationally circulating magazines
Marketing Program
As seen on……
Dealer freight never more than $99 Container program for distribution level pricingContainers typically arrive in 60 to 75 days from order.Pallets Ship from Arizona. 93% of orders ship within 1-2
daysProducts can nest for freight savings
More coolers per container More coolers per pallet Lower Freight Costs
Freight & Service
Aggressive pricing strategy.Considerably under Yeti, does not typically
cannibalize a clients Yeti sales. MAP Price enforced online.We do not sell direct on Amazon, or Ebay
FAQ
