Upload
plexure
View
575
Download
3
Embed Size (px)
Citation preview
Conversational commerce is talking to brands in order to buy stuff
“Utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”Chris Messina
https://medium.com/chris-messina/2016-will-be-the-year-of-conversational-commerce-1586e85e3991
Engaging with brands via chat is evolutionary, not revolutionary.
http://www.emarketer.com/Article/Mobile-Messaging-Reach-14-Billion-Worldwide-2015/1013215
1.4 billion consumers used
messaging apps in 2015
80%of mobile users will be
using chat apps by 2018
People already have chat apps installed; you won’t need them to install a separate brand app in order to talk to them.
Personalization isn’t optional: you have people’s data and they expect you to use it to give them better service