back to college 2016: online shopping trends

about the surveyWe anonymously surveyed 1,001 18-to-24-year-olds to understand why they plan to shop for and purchase back-to-school necessities online via web or app.

To learn more about our methodology, contact press@brandingbrand.com.

what you'll learn

People going back to college like to shop online because they can view and compare all products available, and they're more likely to buy if there's free shipping.

WHY MILLENNIALS PREFER TO SHOP ONLINE

Millennials shopping for back-to-school items expect to purchase clothing, electronics, and school supplies from big-box retailers, like Amazon and Target.

WHERE THEY SHOP & WHAT THEY BUY

Most millennials only plan to purchase up to a third of their back-to-school shopping online. Shipping fees are the top reason they're deterred from buying online.

WHY MILLENNIALS AVOID PURCHASING ONLINE

01Back to College 2016: Online Shopping TrendsBranding Brand

back-to-school shoppingMost millennials will purchase at least one-third of their back-to-college items online.

PERCENTAGE OF TOTAL EXPECTED ONLINE PURCHASES

02Back to College 2016: Online Shopping TrendsBranding Brand

34-66% 32%

1-33% 39%

67-99% 19%

100% 10%

back-to-school shoppingComparing pricing and options is the top reason millennials shop online.

WHY MILLENNIALS PREFER SHOPPING ONLINE

57%Compare pricing

and options

36%Don’t have to deal

with people

10%Can drink while

shopping

42%See all available inventory options

24%Don't have towear pants

03Back to College 2016: Online Shopping TrendsBranding Brand

back-to-school shoppingBoth online and in store, 86% will purchase all of their shopping from no more than six retailers.

HOW MANY RETAILERS MILLENNIALS WILL PURCHASE FROM

04Back to College 2016: Online Shopping TrendsBranding Brand

1-3 retailers 4-6 retailers 7-10 retailers 11 or more retailers

35%

51%

10% 4%

05Branding Brand | Back to College 2016: Online Shopping Trends

about Branding BrandBranding Brand is the retail industry's largest mobile commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner “Cool Vendor” of apps, the Company was also named a 2016 Forrester Wave Leader in “Mobile Commerce and Engagement Platforms.”

Visit blog.brandingbrand.com for more consumer behavior trends.

Back to College 2016: Online Shopping Trends 05Branding Brand

get the full reportDownload the survey highlights at bblnk.com/back-to-school-2016.